Would you pay by the minute for gym access?

In 2018 Austin Cohen saw an opportunity to help gyms leverage and monetize time while marketing to millennials and gen z.  His brainchild, FlexIt was born and the rest is history!

In episode 110 of The Business Side of Fitness, Austin covers:

-The concepts he applied to Flexit from his success with WheelsUp

-Why some fitness aggregators have been mischaracterized

-How the sales process in gyms has changed over time

-Differentiating between user vs member

- Virtual personal training as an extension of fitness brands

Austin shares such great insights with us in this interview.

Learn more about Flexit here: https://flexit.fit/virtualpt/

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Have a question or want to learn more about Vanessa’s consulting work? Drop us a line [email protected]

Learn more about Vanessa here: https://www.vanessaseveriano.com

What makes a business customer centric?

For starters, it’s refreshing to see brands FIRST identify what customers want and then build a business around those needs while others build a business and THEN search for clients who are a good fit.

Today on the podcast, Lola Priego, Founder of Base, an at-home lab test and app that pinpoints the root cause of what’s actually going on with your body- shares with us the foundation and future of her business.

In this episode Lola dives into:

The elimination of the middleman in business

Learnings from her time at Facebook and Amazon, which she applied towards Base

Fulfilling her personal mission

Helping people to decipher data in a way that’s actionable, not overwhelming

And much, much more.

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Please rate, review and share it!  This helps the success and continuation of the show.

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Have a question or want to learn more about Vanessa’s consulting work? Drop us a line [email protected]

Jimmy Martin and Johnny Adamic are the co-founders of Brrrn, the world's first cool temperature boutique fitness studio concept in New York City, which they launched in 2018. Always looking to future proof Brrrn the brand expanded in 2020 with a launch of their direct-to-consumer product - the Brrrn board, the Brrrn board is a lightweight slide board designed with an accompanying digital platform to maximize performance through lateral movement. 

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

Mikki and Jeff Martin collectively, they have over 60 years of coaching experience and are the co-founders of the Brand X method, which helps coaches, educators, and parents in doing what's best for kids in fitness, health, and strength and conditioning.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

Vlado Bosnac is the chairman and CEO at Advanced Human Imaging, a body scanning tech company. Vlado and his team are working to fundamentally change the way people understand their health and the risks they pose to themselves. With over 30 years of experience, his background spans many sectors from biomedical devices technology and healthcare.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

Rick Cruz is the director of construction and capital projects at In-Shape health clubs, a fitness industry veteran with over 20 years of experience, Rick is extremely loyal and leads with a people-first approach to business. He's been a part of the leadership at Crunch and In-Shape health among others.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

Trent Ward is the co-founder and CEO of FORME Life, which blends the worlds of group fitness and strength training in a sleek design so you can work out and recover in the comfort of your home. Trent realized firsthand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

With Trevor's Lucas' diverse background, it led him to exponential fitness as one of the first hires at Cycle Bar. As director of finance, he quickly made an impact on the business growing to senior vice president of operations. And currently president, Trevor has helped grow Cycle Bar into the third-largest brand at the expo.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

Lou DeFrancisco is the president of Stretchlab, a boutique wellness franchise that offers one-on-one assistance, stretches and group stretch sessions with a passionate team of certified reflexologists, Stretchlab is transforming the lives of clients from all ages, fitness levels, genders and sizes, increasing mobility and flexibility, helping to reduce pain, decreasing muscle aches, improving posture, shortening recovery time and enhancing the quality of life.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]

CJ Kelly is the chief customer officer and co-founder of Flexia Pilates, a connected pilates company, which provides reformers and accompanying online streaming classes. Her focus is connecting all the facets of the customer experience to drive success.

For more info on The Business Side of Fitness visit: www.vanessaseveriano.com/podcast

Connect with Vanessa on LinkedIn: https://www.linkedin.com/in/vanessaseveriano/

Want to be a guest or have a question about your business? Drop us a line [email protected]