The Business Storyteller Podcast

Every day when you open your email inbox, you’re bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you'd open or delete the email?  

In this episode, we’re going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives.  

Danni is a lover of the written word and takes a uniquely holistic approach to content marketing combining over 13 years of writing and editing experience to create content that has reached people in over 150 countries. 

Stay connected with Danni on LinkedIn or check out Surfer. 

Show Notes

As professionals, we all hang around on LinkedIn but have you ever wondered how you could use LinkedIn more in-depth to make the most of the platform?   

This episode further explores that question with Konrad Sanders, the Founder, CEO, and Content Strategist at The Creative Copywriter. The Creative Copywriter is a fast-growing content strategy and copywriting agency that blends art with science to help brands like Adidas, Hyundai, TikTok, and Geox sell more stuff. Konrad’s mission is to break the boundaries of corporate dullness and help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity. 

Stay connected with Konrad on LinkedIn or check out The Creative Copywriter.

Show Notes

Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least one brand that has affected us in that manner. That’s indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience.   

This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies.

Stay connected with Arthur on LinkedIn or check out his website.

Show Notes

What draws your attention as a follower of any brands or organizations you’re following? Beyond that, what convinces you not just to be a follower but to convert and become a customer of the brand?   

This episode further explores that question with Emilia Korczynska, Head of Marketing at Userpilot. Userpilot is a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every user journey stage.   

With Emilia’s content marketing background, she loves experimenting with content and SEO, and builds content and outbound ops for her growing marketing team.

Stay connected with Emilia on LinkedIn or check out Userpilot's website.

Show Notes

In this special episode, we’ll be speaking with Nick Van Weerdenburg, founder and CEO of Rangle. More than a CEO, Nick is also known as the Chief Storytelling Officer of Rangle. Rangle is a scaled experience engineering consultancy built from the ground up on digital-first talent, team, technology, and agile practices.

We’ll be hearing from Nick on what it means to be the chief storytelling officer of Rangle. We’ll uncover how storytelling forms the basis of Rangle as a consultancy – from promoting their culture internally to their approach in working with clients externally. 

Stay connected with Nick on LinkedIn or check out Rangle.

Show Notes 

In this episode, we’re exploring why company culture matters for a fully remote team and I’m delighted to be joined by Rachel Wright, a founder and HR expert living in Berlin, Germany.   

In Rachel’s latest professional chapter at Zengrowth, a fully remote digital marketing agency with a team of 40, Rachel defined and shaped a remote-first culture, first as the Head of HR and then as the interim CEO of the company. 

Stay connected with Rachel on LinkedIn or check out her website.

Show Notes

Can a brand build its name by being contrarian and opinionated, opposing popular opinion or current practice?   

In this episode, we will be discovering the idea of being contrarian in B2B marketing with Ilia Markov, who is the Marketing Director at Toggl, a productivity tool that helps teams work better.   

Ilia will share Toggl’s brand positioning in being opinionated and contrarian and how that has helped to build their brand. We will learn how this affects everything they do, from their operation as a team to their product development and marketing strategy.

Stay connected with Ilia on LinkedIn or Twitter.

Show Notes

What is a product, service, interest, or hobby that you love, and what fuels your support and love for them? A popular quote says it best, “People come for the product, but they stay for the community.”  

In this episode, we explore why community building is a business strategy with Bri Leever, Founder and Lead Community Architect at Ember, a company that helps purposeful brands become community-led.   

Bri has been formally designing, leading, and growing communities in-person and virtually for over seven years. She has successfully helped a social enterprise, Sseko, to launch and build a community that drives millions of dollars in sales annually for the brand. At the present day, Bri partners with purposeful brands to help them transition to being community-led by crafting a community framework to activate their top customers.

Stay connected with Bri on LinkedIn or check out her website. 

Full transcript: https://piktochart.com/podcast/bri-leever

What influences your decision when you're looking to make a purchase? In this episode, we seek to understand what entails referral marketing with Raúl Galera, Partnerships and Business Development Lead at ReferralCandy. 

Referral Candy is an app that allows e-commerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy's partnership efforts, working alongside agencies, media, and tech companies.  

Stay connected with Raúl on his LinkedIn or check out ReferralCandy.

Show Notes

What exactly is social selling and why do brands need this as part of their strategy? In this episode, we speak with Joe Escobedo, founder and CEO of Esco Media, to hear his insights and experience on the idea of social selling.

Joe is one of Asia’s most respected B2B marketing and sales leaders. He has advised over 12,000 executives, from fast-growing startups to Fortune 500 brands, on building brands and businesses online. On top of that, he has been a contributor for Forbes, Inc, and HuffPost with his articles garnering more than 1 million views.

Stay connected with Joe on his LinkedIn or Esco Media's website.

Show Notes