Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.

Deb is the author of "Irrational Loyalty," which you can order here: https://amzn.to/3ynHKGC. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a brand in turbulent times.

Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.online/podcast

In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and that’s why success won’t happen overnight. Nonetheless, it’s worthwhile to push forward. Let’s dive into the topic. This show was live-streamed to several channels. To get future notifications follow me on http://twitter.com/ctrappe or http://ctrappe.online/LinkedIn.

We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/

On this episode, I'm joined by author Robin Farmanfarmaian, to discuss this topic even more. You can check her book here: http://ctrappe.online/robin Robin shared some great ideas around how Zoom fatigue does not apply and how to make the experience more interactive. We also dive into VR. Join me at the virtual Content Marketing World and save with my code -TRAPPE 100- https://www.contentmarketingworld.com/?_mc=TRAPPE100

Christoph Trappe discusses how to set up this new feature and how to think about using it.

Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting about unmeasurable goals that matter nonetheless. More podcast episodes: http://ctrappe.online/podcast What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to drive leads. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021