Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how marketers can navigate this area of their job. You can see his research here as well: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ More technology stories from me: https://authenticstorytelling.net/category/technology/

A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more on content performance: https://ChristophTrappe.Com/content-performance-culture-book/

Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.

Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how to go about fixing problems that were published. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message

Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn

Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us personalize our message to customers based on their current emotional state but there are also limitations. Paul and I discuss that topic in this episode. For more on his company: https://www.lexalytics.com

In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version can be found here: https://youtu.be/8XCJj_VQEoY

Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen to our previous episode together here: https://anchor.fm/ctrappe/episodes/Social-media-strategy-in-2020-with-Jennifer-Radke-e9j4ai

Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book

A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can be found at: http://ChristophTrappe.com/online-reviews