Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees.

In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/

Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the end-user.

Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic on this episode and also talk about how to set those pages up.

Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In this episode I discuss the things you should consider before starting the webinar that covers anything related to the coronavirus

Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content.

Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.

Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.

Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate their brand campaigns. You can also check out his book here: https://amzn.to/2Jkwgel

Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips and tricks on how to make that work for you and how brands and companies can also get involved to make the experience even better.