Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should they be read, how long, etc. etc.

In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.

In this episode I share eight conferences that are worth attending in 2020. We’re looking at North America, Europe and Asia. You can also find the conferences and the discount codes at this link: https://authenticstorytelling.net/7-content-marketing-and-digital-conferences-to-attend-in-2020-discount-codes/

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Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitches at a time.

Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better brand stories and to drive results.

In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.

Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anything here: How to Explain Anything: zachmessler.com/how-to-explain-anything

FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.business2community.com/b2b-marketing/4-marketing-tactics-you-must-execute-in-2020-02271900

Digital-only seems to be a common strategy in 2021 but I edited my third book on paper and enjoyed the experience very much. Let’s talk about the advantages and downfalls of doing that.