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Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast ... more
FAQs about The Business Storytelling Podcast:How many episodes does The Business Storytelling Podcast have?The podcast currently has 801 episodes available.
September 14, 201924: Why editing for preference is a waste of time in a digital-first worldI first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there....more19minPlay
September 05, 201923: Why to always put your audience firstMichelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019....more14minPlay
August 29, 2019OMG - Hackers emailed me my password and here’s how I reactedAt first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did....more11minPlay
August 25, 2019How Facebook is fighting false newsDigital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information....more12minPlay
August 22, 2019Are those Uber-logo holding people at the Mets Citi Field really Uber driversThere is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person....more15minPlay
August 18, 2019How to decide where to host your podcastTo publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists....more9minPlay
August 11, 2019What should we actually call our audience members? Readers? Consumers? Prospects?With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph...more12minPlay
August 09, 2019To innovate stop telling people to slow downSometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show....more9minPlay
August 01, 2019Why you want to add a Google Alert for your name!In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand....more9minPlay
July 28, 2019Week in review: Hong Kong news, US executions, linking from newsletters, Facebook adsListen to this episode running through some of the marketing and storytelling highlights of the last few days....more14minPlay
FAQs about The Business Storytelling Podcast:How many episodes does The Business Storytelling Podcast have?The podcast currently has 801 episodes available.