By Christie Bilbrey, PR and Brand Strategist
5
3737 ratings
The podcast currently has 81 episodes available.
Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it’s crucial to go beyond just competence and pricing when presenting yourself to prospects.
Timestamps:
00:00 Introduction: Why Brand Storytelling Matters for Growth
00:26 The Importance of Story in Building Client Loyalty
01:42 The Risk of Being Viewed as a Commodity
03:46 Identifying What Makes You Unique: Personal Stories and Experiences
05:08 The Difference Between a Story and a Resume
06:04 Using Universal Emotions to Relate to Your Audience
08:42 The Role of Vulnerability in Building Trust
10:19 Differentiating Your Brand in a Saturated Market
11:35 How to Craft Brand Stories that Inspire Action
Key Takeaways for Business Leaders:
Personal Stories Build Loyalty: Business leaders should focus on sharing personal stories that highlight their unique approach and values. This moves your brand from being seen as a commodity to one that clients feel emotionally connected to, fostering long-term loyalty.
Embrace Vulnerability for Trust: Trust is the foundation of strong business relationships. Sharing the challenges you’ve faced and how you overcame them will make your brand more relatable and human, which helps establish trust with both clients and collaborators.
Universal Emotions Create Connection: Whether your target audience includes CEOs or consumers, using universal emotions in your storytelling, such as fear, isolation, or triumph, allows you to connect with people from diverse backgrounds on a deeper level, making your brand memorable.
Inspire Action Through Strategic Storytelling: Effective brand stories aren’t just about sharing accomplishments. They should be aligned with your audience's desires or fears and motivate them to take the next step, whether that’s becoming a client or engaging with your brand in a new way.
Rate, Review, & Follow on Apple Podcasts & Spotify
Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.
On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
How to reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
Create Your Buyer Persona: https://bit.ly/3H4Q2Hw
In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can stand out in the media by personalizing their brand, the importance of defining a strong brand before pursuing media opportunities, and how to differentiate your brand in a crowded marketplace.
Vanessa shares actionable advice on identifying your brand archetype, creating media-ready assets, and building helpful pitches for journalists. She also offers insights on maximizing media coverage through repurposing content and leveraging your PR wins across multiple platforms.
Timestamps:
00:00 – Introduction to the episode and Vanessa Morcom’s background
01:15 – Vanessa shares her unexpected entry into PR through an event for Paris Hilton
05:00 – The importance of building a personal brand before pursuing media opportunities
07:55 – Why brand differentiation is critical in today’s saturated media landscape
09:00 – Steps to define your brand strategy with archetypes
12:15 – How brand archetypes create an emotional connection with your audience
17:00 – Case study: Positioning a luxury lingerie brand using the "sage" and "lover" archetypes
20:45 – Essential components of a media-ready press kit for both B2B and B2C companies
28:00 – Building helpful pitches for journalists with customized pitches
32:45 – Maximizing your media coverage by repurposing it across various channels
40:13 – Vanessa’s final thoughts on the importance of self-awareness and authenticity in media
Key Takeaways:
Brand Differentiation is Essential – Before approaching the media, it’s critical to establish a clear and authentic brand identity. Your messaging needs to stand out in a crowded marketplace, and aligning your brand with an archetype can create deeper connections with your target audience.
Be Media-Ready with the Right Assets – Success in media requires preparation. Invest in high-quality visuals, strong website copy, and a comprehensive press kit that includes key messaging, talking points, and consistent branding. This allows your brand to maximize media opportunities when they arise.
Write Successful Pitches for Journalists – Tailored, specific pitches are key to capturing a journalist’s attention. Instead of mass emails, focus on quality over quantity by researching the journalist’s beat and offering relevant stories that align with their past work and interests.
Maximize Media Opportunities – Media coverage should be leveraged across multiple channels. Repurpose content for social media, newsletters, and future media pitches to extend its impact. Strategic follow-ups with other publications can also keep your story in the news cycle.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business.
On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
How to reach Vanessa Morcom
morcom.media
[email protected]
https://www.linkedin.com/in/vanessamorcom
https://www.instagram.com/vanessamorcom
How to reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention.
Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platforms can help business leaders in B2B establish thought leadership and increase brand visibility.
Timestamps:
00:00 - Introduction to the episode and Ashley Mason’s background
02:33 - Ashley’s journey into content marketing and social media
04:12 - Where business leaders should begin with personal branding: Focus on content pillars and goals
05:45 - How to pick the right social platforms based on audience demographics
06:31 - Tips for maintaining consistency on social media to avoid burnout
08:09 - Importance of mixing personal and professional content to build trust
10:21 - Avoiding burnout: Batch content creation and focus on inspired content
12:50 - Quick tips for upleveling your LinkedIn presence
14:14 - Optimizing LinkedIn profiles: Headline, bio, and career history
17:14 - Metrics that matter: Why likes are a vanity metric
19:12 - The importance of “lurkers” and long-term social media impact
20:45 - Avoiding outdated strategies: Creative ways to keep engagement high on LinkedIn
22:11 - Hashtags on LinkedIn and other platforms: Do they still matter
24:45 - B2B on TikTok: How to make it work for business leaders
28:23 - Building a content bank for TikTok and creating searchable content
29:52 - Twitter (X) for personal branding: Industry-specific use cases
Key Takeaways:
Start with Clear Content Pillars: Before diving into social media, identify your content pillars—what you want to be known for. This helps focus your strategy and ensures your message aligns with your goals and target audience.
Consistency Over Frequency: Posting consistently, even just once a week, is more effective than trying to flood your audience with content. The goal is to establish a rhythm that your followers can depend on, which keeps you top of mind without burning out.
Humanize Your Brand: Personal content that shows the human side of your leadership is key to building trust. Sharing achievements, challenges, and personal insights makes your audience relate to you and, in turn, more likely to engage with your brand.
Metrics Beyond Likes: Focus on metrics that show deeper engagement, like comments, shares, and direct website traffic. These are more meaningful indicators of whether your content is resonating with your audience than likes alone.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
How to reach Ashley Mason
www.dashofsocial.com
www.linkedin.com/in/ashleyjeanmason
www.twitter.com/ashjeanmason
www.instagram.com/dashofsocial
How to reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll recognize of brands that each evoke a unique emotional response to help you determine what you want your personal brand to communicate. I also explain the "invisible gap"—what happens when your online presence doesn’t match the expectations set by your reputation—and why this could be costing you valuable opportunities.
You’ll find out how to strategically craft a brand that resonates with your audience, attracts premium clients, and opens up new opportunities.
Timestamps:
00:00 - Introduction: Is building a personal brand worth it?
00:37 - Defining a brand: Insights from Alex Hormozi's presentation on brand outcomes
02:56 - The benefits of a strong personal brand: Premium pricing, opportunities, and more
05:04 - Why a strong personal brand speeds up sales and builds loyalty
07:30 - Understanding the "invisible gap" and its impact on missed opportunities
09:53 - The importance of consistent online presence and brand representation
Key Takeaways:
Charge Premium Prices: A strong personal brand allows you to command higher prices for your services, as clients associate you with a desirable outcome.
Increased Opportunities: When your brand is well-defined, opportunities will seek you out, reducing the need for constant outreach and positioning you as a go-to expert in your field.
Shortened Sales Cycle: With a recognizable brand, potential clients already trust and understand the value you offer, which speeds up the sales process and increases conversion rates.
Avoid The Invisible Gap: You risk losing potential business you didn’t realize was considering working with you. If you don’t have enough credibility and presence online that reflects your brand's values, expertise, and messaging, it can turn away prospects who considered working with you but perceive a disconnect between who you claim to be and what they see when they search for you online.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Ways to Reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
Free guide: Grow Your Business as a Podcast Guest: https://bit.ly/pod-guesting
To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the show to give us tools to do this. He is the founder of GiANT, a best-selling author, speaker, creator of the 5 Voices assessment, and several other leadership and communication books and tools.
Jeremie shares insights and tools to help us notice, understand, and adapt our default behaviors and triggers so that we can lead ourselves better, why building an authentic personal brand matters, and how to shift the way we view and communicate with others based on how they see the world.
Timestamps:
00:00:00 - Introduction by Christie Bilbrey
00:02:15 - Jeremie's early business ventures
00:03:23 - Lessons learned from private equity and company roll-ups
00:04:10 - The importance of treating people as assets, not liabilities
00:05:13 - Authentic brand building and the creation of meaningful content
00:06:03 - Explanation of the high support and high challenge leadership model
00:08:00 - Visual tools for self-awareness and behavior change
00:09:02 - Introduction to the 5 Voices model
00:12:00 - The significance of understanding personality types in leadership
00:14:10 - Jeremie's approach to public speaking and tailoring messages to different audiences
00:21:14 - The concept of self-awareness and leading oneself effectively
00:24:02 - Practical tools for improving personal and professional relationships
00:25:17 - The importance of authenticity in building a personal brand
00:28:13 - Overcoming the comparison trap and finding your unique vision
00:30:22 - Final thoughts on personal growth and leadership from Jeremie
00:32:00 - Jeremie's metaphor of being a good fountain and its application in leadership
Key Takeaways:
Authenticity in Branding: Building a personal brand requires authenticity. It's crucial to know your unique abilities, stay true to yourself, and avoid the pitfalls of comparison and imitation. Authentic leaders attract genuine followers and create lasting impact.
Treat People as Assets: Effective leadership hinges on recognizing the potential in people and treating them as valuable assets rather than liabilities. This mindset shift can significantly impact company culture and performance.
High Support and High Challenge: The best leaders provide a balance of high support and high challenge, akin to a Sherpa guiding climbers. This approach helps individuals achieve their highest potential while feeling supported.
Understanding Personality Types: Utilizing tools like the Five Voices model can enhance communication and teamwork by recognizing and addressing different personality types. This leads to better alignment and more effective leadership.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Links and ways to reach Jeremie Kubicek and Christie Bilbrey
Jeremie Kubicekjeremiekubicek.com
summit.giantos.com/store/pro
LinkedIn: https://www.linkedin.com/in/jeremiekubicek/
Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey
Free guide: Create Your Buyer Persona
In today’s episode, we dive into personal branding for introverts with Alejandro Sanoja, a top branding expert and the founder of personal branding agency, Latinpresarios.
We discuss why introverts can and should pursue growing a personal brand based on his own experience, the most common challenges introverts experience with building personal brands and how to overcome them, as well as strategies, frameworks, and a secret weapon everyone can use to build a compelling personal brand that enhances professional presence and attracts business opportunities.
Alejandro also provides personal brand statement examples to help you create your own: https://latinpresarios.com/personal-branding-statement-examples/
Timestamps
00:00 - 01:26: Introduction by Christie Bilbrey
01:27 - 05:08: Alejandro shares his background and journey
05:09 - 06:18: Leveraging personal branding as an introvert
06:18 - 07:10: Benefits of creating long-lasting content
07:10 - 08:37: Importance of online presence in personal branding
08:37 - 10:12: Common challenges in developing a personal brand
10:12 - 11:34: Overcoming imposter syndrome and understanding content competition
11:34 - 13:09: Setting realistic expectations for content creation
13:09 - 14:33: Importance of templates and professional help
14:33 - 16:17: Strategic content creation for bottom-of-the-funnel keywords
16:17 - 18:03: Tactical SEO strategies and competition analysis
18:03 - 19:28: Writing about prices and competition to build trust
19:28 - 21:00: Effective use of pricing information in content
21:00 - 22:33: Managing burnout and balancing energy in networking
22:33 - 23:57: Tips for avoiding burnout and maintaining consistency
23:57 - 25:25: Building personal brand stories and statements
25:25 - 27:02: Structuring personal stories for maximum impact
27:02 - 30:00: Examples of personal branding stories and their elements
30:00 - 33:05: Testing and refining personal stories for engagement
33:05 - 36:38: Importance of a well-crafted personal brand statement
36:38 - 38:12: Crafting and practicing personal brand statements
38:12 - 41:11: Recording and analyzing presentations for improvement
41:11 - 43:00: Using social media profiles effectively
43:00 - 45:19: Final thoughts and additional resources for personal branding
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Ways to reach Alejandro Sanoja and Christie Bilbrey
Alejandro Sanoja
www.latinpresarios.com
LinkedIn: https://www.linkedin.com/in/alejandrosanoja/
Personal brand statement examples: https://latinpresarios.com/personal-branding-statement-examples/
Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey
Free guide: Create Your Buyer Persona
In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly.
These exercises will help you keep your brand clear, impactful for your audience, and make it easy for them to share with others.
Timestamps
00:00 - 00:27: Introduction to the episode and my background
00:28 - 01:20: The importance of a polished and authentic personal brand
01:21 - 02:10: Exercise 1: Identify your top skills, character traits, professional superpower, and what you want to be known for
02:11 - 02:49: Exercise 2: Gather feedback from others
02:50 - 03:40: Exercise 3: Define your target audience with specific criteria
03:41 - 04:36: Exercise 4: Clarify the main struggle you solve and testing your message
04:37 - 05:15: Exercise 5: Craft your unique value proposition with a fill-in-the-blank formula
Key Takeaways
1. Identify Core Strengths: Reflect on your top skills, character traits, and professional superpower to build a strong, accurate, and results-oriented brand identity. Answering these questions and building into your brand will significantly enhance your brand's impact.
2. Seek External Feedback: This external perspective can reveal blind spots and provide valuable insights that help define your personal brand.
3. Understand Your Audience: Define your target audience with as much specificity as possible. Knowing their industry, job titles, struggles, and goals enables you to tailor your brand and content to meet their needs effectively.
4. Clarify Your Value Proposition: Your value proposition should be clear, concise, and easily understood by people outside your profession. This clarity ensures that your audience can quickly grasp the benefits you offer, are more likely to engage with your brand, and share it with others.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Ways to reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/Instagram: https://instagram.com/christiebilbrey
Free guide: Create Your Buyer Persona
Learn four types of professionals who need to build a personal brand and find out the real power of a personal brand with eight characteristics that will strengthen your brand.
To learn more about working with Christie Bilbrey, go to www.christiebilbrey.com.
Today, we kick off our new series on personal branding, designed to help you uncover and communicate what makes you unique in a way that elevates your brand, distinguishes you from every competitor, and draws more of the right prospects and audiences to you.
In today’s episode, we delve into the importance of building a personal brand, identifying who should focus on it, and the eight essential characteristics to include.
You’ll leave with a greater understanding of what’s possible with a personal brand and clarity on practical tips to enhance yours today.
Timestamps
[00:00] Intro
[02:22] Who should focus on building a personal brand
[08:21] Expertise: Highlighting your skills and knowledge
[09:43] Experience: Sharing your journey through stories
[12:49] Stories and lessons learned
[14:11] Personality: Authenticity in personal branding
[15:52] Values: Identifying your core values
[17:34] Purpose: Defining your business goals
[17:52] Reputation: Managing how others perceive you
[20:38] Successes and unique perspectives
Key Takeaways
1. Highlight Expertise: Share the types of clients and topics or types of work that resonate the most with you and that have yielded the most success. The passion you exude will naturally inspire and draw your audience to you.
2. Be Authentic: Authenticity is crucial in personal branding. Don’t show up differently than you are. Present yourself genuinely to avoid burnout and build trust with your audience.
3. Manage Your Reputation: Consistently pour goodwill and credibility into your brand. This helps build a strong reputation that can withstand negative feedback or publicity and demonstrates to your audience that you care, are reliable, and an expert at what you do.
4. Share Your Experience Through Stories: Use storytelling to make your experience relatable and engaging. Sharing specific anecdotes takes your audience behind the scenes into what your work really involves and helps them connect more deeply with you on a personal level.
Tune in next time as we discuss five exercises to help you develop a personal brand that gets noticed.
Rate, Review, & Follow on Apple Podcasts & Spotify
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars.
Ways to reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
Christie Bilbrey’s LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Free guide: Create Your Buyer Persona
In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content, it's easy to get wrapped up in the idea you’re creating content for the sake of it, but it is crucial to focus on the goals. The goal of today’s episode is to provide you with practical tips and tricks for navigating the world of content strategy that will build your confidence and your business growth.
Some top tips …
Thought leadership has become a must-include component of most brands' PR and brand-building efforts. It is so easy to post content for the sake of posting but focus on posting content that is authentic and starts conversations within your online community.
Staying organized is the best way to reduce stress when planning your content. Utilize tools such as editorial calendars, content templates, and AI to maximize your efficiency and to ensure no aspect of your content strategy or plan is overlooked; even the smallest details matter!
Make sure your content strategies are rooted in solid goals and objectives. Whether creating content for your next post or trying to determine the channel that best fits you, remember that your goals and objectives are the ultimate destinations for success among your audience and your strategy.
Going viral should not be your goal! Going viral is a vanity objective, not a business objective, and it will not add monetary value to your brand. Remember, you are trying to share your message with a specific audience, not a giant one.
Commit to avoiding random acts of content marketing. Create useful content that your audience will enjoy consuming; don’t create something to fill your editorial calendar, create content you would spend time engaging with if you didn’t work for your company.
This episode at glance …
>> (2:45-4:13) Thought leadership has become a must-include component of most brands' PR and brand-building efforts. But what exactly IS thought leadership? Thought leadership is conveyed by a person who is unafraid to share their opinions, even the unpopular ones. Thought leaders make a huge difference in your content, stand out from the crowd and truly connect with your audience.
>>(4:16-5:30) Find different people to be thought leaders for your content. Utilizing various expertise will ensure you can meet all of your content strategy needs and allow your audience to connect with your brand more uniquely and authentically.
>>(5:40-8:07) Content pillars are essential to marketing on every channel because they help you define what you want to talk about and what you want to be known for. You don’t always need to rely on keywords for pillars; focus on what drives a true connection with your audience.
>>(8:10-8:59) Content marketing is all about getting to know your audience. Similar to servant leadership, you’re trying to be helpful. Rather than trying to sell your content you’re trying to be relentlessly helpful with your content.
>>(9:33-13:33) How do I know my content drives business growth? Take a look at Gini Dietrich’s ‘PESO Model’. This model will help you understand that all content is interconnected, and you can create content that works best for your audience, messages, and objectives.
>>(13:42-17:57) Editorial calendars help you organize your ideas, objectives, and pillars. This calendar is a flexible way to help you determine what you want to do and when you want to do it; it will also keep you accountable for committing to a specific time and activity.
>>(18:11-21:30) A common mistake in creating growth-focused content strategies is focusing too much on what your competitors do. If you only focus on sharing your version of what your competitors share, you won’t stand out as a unique voice in your space.
>>(21:40-24:55) The best way to gain momentum on a small budget is to make sure you’re creating and designing content with all the repurposing options in mind. Utilizing tools such as Copy.ai, Grammarly, Tailwind, and Canva are great AI tools for creating content and copy.
>> (25:40-33:51) Erika’s Twitter chat and Linkedin live were ultimately inspired by the questions, ‘How can we have a great conversation with an expert while also allowing our community to give their input, share opinions, and ask questions?’ It is a great way to drive brand recognition, engage the audience, and receive helpful feedback.
>>(31:49-31:24) When developing a plan and determining the right channels for your brand, focus on the places where you have a solid audience to engage with. Try a new form of content per quarter and figure out what you’re comfortable with. Be realistic with your expectations and try things that are manageable for you.
>> (33:55-36:26) While going viral seems exciting, that should never be the main goal of your post. Going viral is a vanity objective, not a business objective. Viral content does not serve your brand because it is a broad approach, not one that is focused around your target market. You aren’t trying to reach a vast audience, you’re trying to reach a specific audience.
>>(36:56-42:27) When pursuing paid speaking opportunities, start by defining your thought leadership strategy and what you really want to be known for, knowing you can offer something unique to the conversation. Start with pieces that are in your comfort zone and pursue opportunities where you know someone involved in selecting the speakers or where you can get an intro. Taking advantage of low-hanging fruit is a great place to start.
Rate, Review, & Follow on Apple Podcasts
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!
Links Mentioned in Today's Episode
Copy.ai
Grammarly
Canva
Tailwind
Ways to reach Erika Heald & Christie Bilbrey
erikaheald.com
erikasglutenfreekitchen.com
Twitter: @sferika
Erika’s free download: Tools and Templates to Accelerate Your Work
Erika’s free download: How to Build a Thought Leadership Platform
Erika’s free download: How to share company content in an authentic and meaningful way
www.christiebilbrey.com
[email protected]
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Download my free guide: Create Your Buyer Persona
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and let’s reflect.
A few takeaways …
Look for easy ways to slow down, take a break from the frenzy of life right now, and enjoy re-centering your thoughts on what is good and things that matter outside of your work life.
Rate, Review, & Follow on Apple Podcasts
“I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now!
Ways to reach Christie Bilbrey
www.christiebilbrey.com
[email protected]
LinkedIn: https://www.linkedin.com/in/christiebilbrey/
Instagram: https://instagram.com/christiebilbrey
The podcast currently has 81 episodes available.