What does it really look like to run a business while navigating motherhood, mental load, and the pressure to keep it all together?

In this heart-on-sleeve episode, Paige pulls back the curtain on the messy, exhausting, and deeply personal side of being a female entrepreneur. From Googling “how do moms run businesses?” to feeling crushed by the daily juggle, she shares her honest experience of burnout, identity, and finding grace in the chaos.

If you’ve ever felt like you’re the only one dropping balls or questioning if you can keep going — you're not. This is your permission slip to pause, breathe, and know that building a business around your life (not the other way around) is not only possible, it’s powerful.

Hey, friends!

It’s a brand-new year, and I couldn’t be more excited to share Episode 6 of The Business Vault: Your New Era of Success.

In this episode, we’re talking about fresh starts, reflecting on the lessons of the past, and setting yourself up for a future you’re excited about—not just for the next 12 months, but for the whole next era of your life. I share some of my wins (and the struggles too), plus tips to clear the mental clutter and tackle fear head-on.

I’ve also put together a free Your New Era Playbook to help you take the first steps toward your dreams. You can grab it here: Download the playbook.

Links mentioned in this episode:

• Your New Era Playbook: Download Here
• Mel Robbins: How to Make This Your Best Year Yet: Watch here
• Struthless: How to Actually Review Your 2024: Watch here

This is your sign to take a deep breath, let go of what’s holding you back, and step boldly into your next chapter. Let’s do this together! 💛

Hey friend! This week on The Business Vault, I’m diving into a topic that’s close to my heart: managing expectations, fostering communication, and navigating relationships as a business owner. Whether it’s learning to set realistic goals for yourself, having those tough but honest conversations with your partner, or setting boundaries with friends and family, I’m sharing my personal experiences and actionable advice to help you build a business that works for you.

Let’s talk about the power of communication and how it can transform your relationships—both in life and business. Trust me, this is a conversation you don’t want to miss!

• Opening Reflection Recap of the previous episode and a listener story that sparked today’s topic.
• 02:00 The Reality of Business Expectations Why balancing entrepreneurship with personal and financial responsibilities is critical.
• 05:00 High Expectations vs. Realistic Goals Managing self-expectations and learning to spark joy through small wins.
• 08:00 Business and Personal Relationships The dynamics of being a business owner in a intimate relationship 
• 12:00 Communication as a Superpower How open communication can transform relationships with partners, clients, and yourself.
• 19:00 The Friends and Family Trap - Being there for the Discount Setting boundaries and dealing with “mates’ rates.”
• 26:00 Building Resilient Relationships Practical tips for fostering understanding and support in your ecosystem.
• 35:00 Final Takeaways Checking in with yourself, setting boundaries, and crafting a harmonious life.

In this episode of The Business Vault, Paige dives into the often-overlooked realities of the financial, time, and energy investments required to launch a business. From the hidden costs of starting as a sole trader to the misconceptions about "free" resources like websites and design tools, she breaks down what it really takes to turn your dream into a reality.

Paige shares practical tips on budgeting, DIYing versus outsourcing, and why understanding your Return on Investment (ROI) is essential for long-term success. You'll also learn about critical costs like branding, business registrations, technology, and even the recurring expenses that can sneak up on you.

Whether you're bootstrapping or ready to invest, this episode is packed with honest insights and actionable advice to set you on the right path. Tune in to discover how to navigate the costs and make your business startup journey a successful one.

Episode Highlights:

• Three Currencies in Business: Money, Time, and Impact—why time is often undervalued but critical to success.
• "Free" Isn’t Free: The truth behind free websites and tools, and why they may cost you more in the long run.
• DIY vs. Outsourcing: How to balance saving money with investing in professional expertise.
• Hidden Costs to Watch: Insurance, currency conversion fees, payment processing, and branding materials.
• Realistic Start-Up Budgets: Why $2,000 is a reasonable baseline for operational setup—and what that covers.

Favorite Quotes:

• "You've got to spend money to make money—business isn't built on zero dollars or zero effort."
• "Time equals money. The time you invest in your business should generate a return—don’t undervalue it."
• "Trying to get everything for free often costs you more in the long run. Think beyond the fine print."
• "A logo isn’t a brand—it’s just one piece of a much bigger picture that builds trust with your audience."
• "DIY saves money but costs time. Outsourcing costs money but saves time. The key is knowing when to do each."

Chapters

• 00:00 Introduction 

• 02:00 The Myths of "Free" Business Startups

• 04:00 Time & Money: The Business Currencies

• 06:00 Startup Costs: Sole Traders vs. Companies

• 08:00 Websites & Domains: The Truth About Costs

• 14:00 Insurance: A Must-Have Investment

• 16:00 Subscriptions, Fees, and Currency Conversions

• 18:00 Branding & Marketing: Building a Trustworthy Image

• 23:00 DIY vs. Outsourcing: Cost vs. Time Trade-offs

• 26:00 Operational Costs: From Tech to Payment Processing

• 29:00 Realistic Budgets for Startups

• 31:00 Wrapping Up & What’s Next

Welcome to the latest episode of The Business Vault. Join host Paige Freeman as she dives deep into the essentials of starting a business. Whether you're gearing up for a 2025 launch or looking to make your entrepreneurial dreams come true in 2030, this episode offers timeless advice on creating a business plan. Paige recounts her personal journey of initially dismissing the importance of a business plan, only to later realize its significance as a roadmap for success. Through engaging storytelling and expert advice, Paige demystifies the business plan process and encourages startups to manifest their ideas into action.

In this episode, Paige Freeman guides listeners through a detailed exploration of crafting effective business plans. Key phrases such as "business roadmap," "competition analysis," and "setting achievable goals" are central themes as she emphasizes the importance of clarity and planning in the entrepreneurial world. Paige discusses the significance of defining 'what, why, how, and when' in your business plan and tackles misconceptions about business plans being exclusive to large corporations. With practical insights, she assures every entrepreneur that "there is space for you in the business world" and motivates them to take proactive steps towards achieving their business goals.

• A business plan is crucial for turning entrepreneurial ideas into actionable steps, providing a clear roadmap to success.

• Understanding the competition and finding a unique value proposition (UVP) is essential for standing out in the market.

• Set realistic and actionable goals to guide your business launch timeline effectively.

• Heartfelt purpose and motivation drive resilience and success in entrepreneurship, especially during challenging times.

• Regular reflection and updates on your business plan ensure continuous growth and adaptation in your entrepreneurial journey.

• "Having a business plan helps bring your idea to life and it gives you a roadmap."

• "Business is a road trip. It is a never-ending road trip."

• "The quickest and easiest shortcut that you can take to owning a business is not the way to become a sustainable, successful business."

• "You just need to find a way to make sure that you're at least 10% better than your competition."

• "There is space for you in the business world."

• The Business Vault - Visit for more information on starting your business and upcoming sales.

• Download the Business Plan Worksheet HERE – A valuable tool for getting started on your business blueprint.

Ever feel uncertain about your purpose, or like you’re moving through life without a clear dream? You’re not alone. In this episode of The Business Vault, we dive into the journey of finding purpose, even when you don’t have all the answers. It’s easy to feel like you’re falling behind or somehow missing out when everyone seems to have it figured out—especially with the pressures to ‘know’ from a young age. But here’s the truth: purpose doesn’t come with a set timeline.

Join me as I explore why your purpose is often a moving target that changes with your experiences, life stages, and challenges. We’ll discuss the importance of resilience and self-awareness, plus real-life examples of people who found success later in life, embracing purpose on their own terms. From facing societal expectations to redefining what matters most to you, this episode is here to remind you that it’s okay to grow, evolve, and adapt along the way.

If you’re feeling stuck, unsure, or simply curious about your own path, this episode offers a fresh perspective on why your journey matters just as much as your destination.

Listen in to hear stories that prove it’s never too late to redefine success and find what truly lights you up.

In this very first episode of The Business Vault, your host Paige shares her personal journey from career to entrepreneurship, diving deep into the chaos, excitement, and challenges that come with starting your own business. She recounts key moments that shaped her entrepreneurial path, including her early inspirations, life-altering events, and the ups and downs of navigating the business world. Whether you're new to entrepreneurship or just curious about what it's really like, this episode provides an honest, heartfelt look at the expectations and realities of building a business from the ground up. Tune in for real talk, inspiration, and a whole lot of motivation to help you take the leap and create a business you love.

"When I started my business, I had no idea what I was doing. But here’s the thing: nobody does at the start, and that's okay." - Paige, The Business Vault

https://www.thebusinessvault.com.au