The Busy Biz Podcast

We always hear stories of grind and hustle from entrepreneurs, but rarely do we see what it’s like from the perspective of the entrepreneur’s spouse or partner. In this week’s episode, Alexis chats with her husband, Dez, about what it’s really like being married to an entrepreneur, lessons they learned along the way, and how they make it work.Episode Time Stamps* (01:42) Do you know what was coming?* (04:33) What is it like to be married to an entrepreneur?* (06:43) Be Willing to Sacrifice.* (09:36) Communicate Intentionally.* (10:37) Be Your Partner’s Support System * (12:05) How involved is your spouse in your business decisions?* (16:51) Know Your Compass* (18:19) Lift Your Spouse UpDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

Setting up a product-based business can be tricky. However, success is definitely not out of the question. In today’s episode, Alexis is joined by Pivot Cosmetics Founder & Beauty Boss Mentor Doni Brown to discuss how you can set your product business up for consistent sales.Doni Brown is the founder and owner of Pivot Cosmetics – a CBD cosmetics line created to promote self care within women of color. Doni is most commonly known as a Dallas Influencer and she dedicates her platform to teaching and empowering other women, to start their own beauty and fashion product lines! Over the past 5 years, she has helped numerous businesses and personal brands, transform their marketing strategies and increase their digital reach through her consulting and workshops. Episode Time Stamps* (02:03) Tips to Launching a Product-Based Business* (13:24) Build Your Audience Before You LaunchTips for Consistent Sales* (16:43) Resonate with Your Audience through Storytelling* (20:55) Understand the True Value of Correct Pricing* (22:28) Clarify the Funnel and Journey for Your Customers* (27:15) Consider the Roadblocks to Consistent Sales* (28:21) Layout the Four Stages of the Funnel* (33:00) Share More than Service Level Content Links Doni Mentions* Doni’s Instagram* Doni’s WebsitePivot Cosmetics WebsiteDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

Content has been king during quarantine. But, so has oversharing.  With a vague line between sharing and oversharing, finding balance in divulging information both online and in person is a challenge. So, in today’s episode, Alexis discusses the heavy consequences of oversharing, especially for aspiring entrepreneurs, and the use of strategic disclosure to help your business in the long run.Episode Time StampsIdentifying the Signs of Oversharing* (02:51) Sign 1: Sharing Your Journey in the Middle of It* (05:08) Sign 2: Creating Audience Fatigue and Mistrust* (06:13) Sign 3: Complaining Too MuchTips to Avoid Oversharing* (07:12) Be Cautious* (09:17) Practice Strategic SharingDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

For many entrepreneurs, face-to-face interaction with clients is a huge part of business. However, with the stay-at-home orders demanding physical distance, in-person interactions can be problematic and difficult.In today’s interview, Alexis and creative arts maven Jaurdane Ivory discuss steps and strategies you can implement to transition creative services from the physical to digital space.Jaurdane Ivory, is a self-taught maven of creative arts and services.Whether its a makeup artistry for a published photoshoot, a brand needing a new fresh visual aesthetic or a campaign in need of creative direction, Jaurdane has become a leading voice and influence within various creative industries. Jaurdane, currently serves as Creative Director and is the Co-Founder for The Clarity House Agency.Episode Time Stamps* (01:50) Be Intentional: What is your target audience  experiencing right now?* (04:17) Step 1: Be yourself.* (04:55) Step 2: Understand your clients & meet them where they are.* (07:45) Step 3: Plan the right tools & platform.* (12:09) Step 4: Align online services with existing offline offerings.* (18:44) What to build first: online offering or audience?Links Emily Mentions* Jaurdane’s Website* Jaurdane’s InstagramDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

Do you find yourself struggling to figure out whether or not it’s time to close down a business and completely pivot?In today’s episode, Alexis and her close friend Kiah Chism share how to determine if it’s time to pivot and misleading signs that may cause you to quit prematurely.Kiah Chism is a ghostwriter, business owner, and speaker whose work has been featured in CNN, Grow With Google, Forbes, and Business Insider.Episode Time Stamps* (02:56) Kiah shares how she pivoted in business and how her gift made room for her.* (08:50) Alexis shares her story of pivoting in her business.* (10:01) How do you determine if it’s the right time to quit your business?* (14:15) Knowing what your gifts and zone of genius are will save you time and money.* (16:32) What are misleading signs that it’s time to pivot in your business?* (18:26) Marketing is more than social media.* (20:41) You have to handle failure well in entrepreneurship.* (21:25) Lack of passion doesn’t necessarily mean you should pivot.* (26:19) Be careful who you ask for direction from.* (29:25) Recap: How to determine whether you should keep pushing forward or close your business?Links Kiah Mentions* Kiah’s Email* Kiah’s Website* Kiah’s InstagramDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

With the world changing every day, sometimes even every hour, it becomes more apparent that building a solid business foundation is critical.Learning how to legally protect your business will help build that foundation as well as  grow and scale your business.Today’s episode features a conversation between Alexis and Emily D. Baker, a lawyer for online business owners and host of the Get Legit Law & Sh!t podcast.Join their conversation as they talk about how Coronavirus could impact your business, a special clause you need to give you flexibility you need in times like this, and so much more.Episode Time Stamps* (04:02) Go back over your business foundation.* (10:39) Work on your business, not just in your business.* (12:28) Figure out what is right for you and your* business* (20:54) Get the right help.* (30:52) Get informed and move forward.Links Emily Mentions* Coronavirus Resources* COVID-19 Resources Guide* Get Legit Guide* Emily’s Instagram* Emily’s PodcastDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

With a pandemic in full swing and possible recession looming, we are all facing a big shift in how to run our businesses. Every day the need to adapt becomes more apparent.

These trying times call for versatile plans and actions. So, in today’s podcast episode, Alexis shares the process she’s following to pivot in her business and her plans for the future.

Episode Time Stamps

(02:40) Stage 1: Meet with all current clients(03:55) Stage 2: Strategize next steps(04:54) Stage 3: Build out a team (06:31) Stage 4: Revisit the fire plan

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Entrepreneurship comes with freedom and flexibility. But, it may not be the right path for you.Consider what it takes to be a full-time entrepreneur as Alexis walks you through 6 characteristics you need as a full-time entrepreneur. Episode Time Stamps(02:20) Why do you want to go into entrepreneurship full time?(04:30) You need an inner hunger to be your best self.(06:24) Self-discipline impacts your success as an entrepreneur.(07:24) Truly knowing yourself can save you years of stagnation, and even thousands of dollars.(08:54) Sacrifice is required for success.(11:20) Financial clarity and control will help keep you in the black.Don’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

As the Coronavirus becomes pandemic, many business owners find themselves scrambling to figure out how to deal with the disruption of their services and operations. Today’s episode features a topic that every business owner needs to know… Alexis will discuss how to manage your business during this unprecedented crisis. Episode Time Stamps(04:51) How can you prepare in times like this?(08:47) What should you focus on during this time?(11:36) What you shouldn’t do during this time?(14:24) Tips on how you can generate extra incomeDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.

Whether personal or business, break-ups are the worst and it’s not easy to initiate then! But sometimes, you have to let go of someone that no longer serves where you are and where you’re going.During today’s podcast episode, Alexis helps you identify a few telltale signs that it’s time to part ways with your client in the most amicable way possible.Episode Time StampsWHEN TO BREAK UP(01:42) Decide What Your Boundaries Are(01:50) Reasons Why You Could Break Up with a ClientHOW TO BREAK UP(07:52) Step 1 of the Client Break Up(10:24) Step 2 of the Client Break Up(11:26) Step 3 of the Client Break Up(13:40) Step 4 of the Client Break Up(13:45) Step 5 of the Client Break Up(13:56) How this Process is Different for Course, Mastermind, or Experience Services(16:08) Major TakeawaysDon’t Forget to…* Leave a review.* Join the email list!* Follow us on Instagram.