THE BUYER ENABLEMENT PODCAST
TODAY, our guest on The Buyer Enablement Podcast is Todd Hockenberry, and he laid down the real buyer journey rapid fire then went right into what that means for sales leaders. Sales reps are a channel not the channel for information. Buyers don't care where they get information so long as its fast, easy, and brings the future into the now. Reps can do it all if they recognize how buyers actually buy. Listen for more on how to map your sales process to the buyer journey.
WATCH THE FULL VIDEO on our YouTube Channel.
The biggest problem facing businesses today is not a selling problem it's a buying problem.
Simple transitions or complex solutions, no matter what your business’s approach to revenue is, it seems buyers never feel confident enough to move forward.
That’s where this podcast comes in. To bridge the growing gap between the old way of sales and the new way people buy.
Host Josh Fedie Founder & CEO of SalesReach.io is here to connect you with real stories of buyer enablement. Get winning tactics and actionable takeaways from experts and revenue leaders.
Learn More about SalesReach: https://salesreach.io
Connect with Josh: https://www.linkedin.com/in/joshfedie/
Todd Hockenberry, is a Consultant | Advisor | Coach (Industrial Inbound, Manufacturing Marketing, Inbound Marketing), helping B2B leaders drive growth, align with buyers, build marketing/sales strategies, and develop the mindset to grow.
Todd's LinkedIn Profile: https://www.linkedin.com/in/toddhockenberry/
Learn more about Top Line Results
https://www.top-line-results.com/