In today’s episode Len, Matt, and Josh continue the discussion about the Awareness Stage of The Buyer's Journey with LinkedIn’s brand new video broadcasting/live streaming platform.

In today's episode we're making screaming fans out of customers. Len, Josh, and Matt discuss Advocacy, the final stage in The Buyer's Journey. Plus, the team reacts to a new study showing that only 1% of customers give feedback after a product or service purchase.

When you're running a business you normally can't just sustain yourself off of new customers. You need to make sure that your current and previous customers are happy. In today's episode we discuss the Retention stage of The Buyer's Journey, where your main goal is to keep your customers informed and in the fold. Plus, we discuss global trends for email marketing, a top tactic in the Retention stage.

Today's episode is all about the Purchase stage of The Buyer's Journey. What is it? How does it work? Listen in and find out! Plus, it seems like there isn't a single industry that millennials aren't killing these days. So, our resident millennials Josh and Matt discuss an eMarketer report on millennial buying habits and offer anecdotes and suggestions to retailers looking to capture this diverse audience.

Trust is an important aspect of any purchase. So, trust us to explain all about the Consideration stage of The Buyer's Journey, where brand confidence can be the key between a successful conversion and a wasted opportunity. The team also discusses Trustpilot giving more transparency to users when reading business reviews.

This episode is all about the first stage of The Buyer's Journey: Awareness. We'll make you /aware/ of the importance of this stage, as well as necessary tactics for maximum effectiveness in your digital marketing. Plus, Len, Josh, and Matt discuss Fortnite and the future of Esports advertising.

So, what is The Buyer's Journey? First, it's the name of our brand new podcast! Secondly, The Buyer’s Journey is the journey that prospective clients and customers go on when deciding to purchase a product or service. On our flagship episode the team gives you the road map for every twist and turn of The Buyer's Journey, and answers questions such as: Why is Commexis shifting our focus to this method? Why is it important? And why should CMO's pay attention?

Snap and Amazon are partnering to offer visual search within Snap, allowing users to shop for products simply by scanning logos and barcodes. Visit our blog for more: https://goo.gl/UPNxER

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Sources:

Tech Crunch: https://techcrunch.com/2018/09/24/snapchat-amazon-visual-search/

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A newly reported Google and Mastercard deal gaves Google access to anonymous credit card data for better online ad to offline purchase tracking, raising some consumer data privacy concerns. Visit our blog for more: https://goo.gl/wF5PNL

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Sources:

Bloomberg: https://www.facebook.com/business/help/953927331478764

Greg Sterling on Search Engine Land: https://searchengineland.com/opinion-googles-store-sales-measurement-data-deal-with-mastercard-not-deceptive-304747

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Follow us on social media for more!

Facebook: https://www.facebook.com/Commexis1/

Instagram: https://instagram.com/commexis1

Twitter: https://twitter.com/Commexis

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Facebook Groups are gaining access to Facebook pixel, which will help marketers better track user interaction and engagement in the popular page type. Visit our blog for more: https://goo.gl/RPcg73

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Sources:

Facebook: https://www.facebook.com/business/help/953927331478764

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Follow us on social media for more!

Facebook: https://www.facebook.com/Commexis1/

Instagram: https://instagram.com/commexis1

Twitter: https://twitter.com/Commexis

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