In this episode I’m talking about the 5 app metrics that you must improve in order to boost your app’s performance. “It’s not enough anymore to just capture data – everyone is collecting data, and most people aren’t doing anything with it.” Matt Denman, City Lead and Data Nerd at Uber Melbourne – at our […]

In this episode I’m talking about app user retention – making your users sticky, loyal and profitable.  Why do most tech-startups fail? Don’t listen to the ‘app-marketing-gurus’ or anyone else who points to ‘more downloads’ as the solution to all problems. People with this kind of single-minded mentality tend to struggle in their own tech-businesses. I’ve […]

More of a visual person? Watch this episode with accompanying slides on Youtube. In this episode I’m talking about app monetisation models, or how you will actually make money from your application! I love working with visionaries who aren’t driven by money alone, but I think most people will agree that the investment required to build, launch […]

More of a visual person? Watch this episode with slides on Youtube. In this episode I’m talking about customer acquisition strategies – how you can pull customers in to get a steady stream of app downloads. To do this I’m focusing on the biggest and most successful apps in the world, with millions of active users. BUT, I’m […]

You’ve stumbled upon the very first episode of the Buzinga podcast! The entire Buzinga squad is so excited to bring this podcast to your earbuds. I know better than anyone that as an entrepreneur, you might not have the time to regularly sit down to read a 2,000 word blog post (even if it is incredibly […]