Episode 044

If your content isn't getting the response it deserves, the problem might be you.

Or, more accurately, the lack of you.

With so much blah, blah, blah out there, personality can really set your content apart. But you have to do it right.

Brian Sovryn does it right. His show, Sovryn Tech is downloaded and listened to by thousands of raving fans. He injects his personality into his work, and it has earned him a loyal following in the world of tech news.

You'll discover;

1. Why a personal brand is needed if you want to stand out and differentiate.

2. How to keep it real, but still be entertaining.

3. Why rocking the boat is actually a good thing.

4. Why it's important to let your passion show.

5. How to create a background story that lends to your personal brand.

6. Why you need to do all your social media and content in "your voice".

7. Why people love underdogs and anti-heroes. And how to position yourself that way in the eyes of your audience.

8. How public speaking can impact your personal brand.

And a whole lot more.

Brian's Website Zog.ninja

This week's Free Market Squad spotlight.

UndocumentedHuman

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Episode 043

Whenever there's a leap forward in communication, there's a leap forward in freedom.

From the printing press to the internet, new forms of communication shake up the old order of things. Ideas spread like wildfire, the balance of power shifts, and new possibilities arise. Are you taking advantage of the times we live in?

Discover how to best use new technologies to spread your message and grow your business. Find out who might try and stop you. And learn what you can do to defend yourself.

In the second half of the show, we'll turn the classic idea of a marketing funnel on its head.

Building out your funnel is just the beginning. There is a whole other side to the story. A mirror aspect that can turn a struggling business into a thriving business. But it requires looking at the other side of the transaction.

What happens when you apply esoteric principles to your business model? The Marketing Hourglass, that's what.

This week's Free Market Squad spotlight.

GrinagainGoods

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Episode 042

Am I the only one who can't wait for this election season to be over?

To be honest, I'm way past caring about this circus, any longer. From emails to hot mics, to extreme media bias, I'm just done. But there is a lesson to be learned.

What can you learn from this dog and pony show that will help you do great things in the world? How can this utter failure of the political system help you be a better business person? You'll have to tune in to find out.

In the second half, international best seller Bob Burg joins us to drive the point home. Bob is the co-author of The Go-Giver, a book that dismantles the myth of the greed will help you succeed. And he's here to shed some light on why free markets are superior to central planners.

Tired of politics and politicians? Why not eat the meat and spit out the bones? This episode will help you do just that.

Bob's Podcast

This week's Free Market Squad spotlight.

Nancee Marin

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Episode 041

At some level or another, we all have a certain amount of privilege and a certain amount of disadvantage.

Our life is like a garden, a plot of soil ripe for growing. By default, most gardens will yield flowers and produce. But all gardens will also provide a fair amount of weeds. And therein lies the downfall of most people.

When we spend all our time watering the weeds and ignoring the produce, our lives become a miserable prison of oppression. Victim hood unchecked, like wild vines, can strangle the life from your garden. And this understanding can be used by nefarious leaders to control you and keep you down.

But, this knowledge can be used to lift people up. You can take somebodies focus on their own victim hood, and use it to lead them to a better place. You can use the weeds in the garden to help bring about a healthy crop.

In this episode, you'll learn how to avoid the manipulations of victim mindset. And you'll also learn I how use it in my marketing to bring people to a better place.

This weeks FMS Spotlight:

Justin Parker Marketing

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Episode 040

The basics of selling spill into every aspect of modern life. Want to get that first date with the person you've been admiring? Want to get paid what you're worth at your job? What to start your own business? None of these are possible without at least some amount of selling.

I remember lessons on history, math, and music. I remember being taught how to do a push-up and how to write an essay. But I can't remember a single lesson on persuasion. Not once was how to sell covered in my twelve years of mandatory learning.

Why not?

This one skill can mean the difference between success and failure in almost every aspect of life. So why is it completely ignored in public schools? And why is it even looked down on and suppressed in many forms of higher education?

Most importantly, What can you do to fight back?

David Garfinkel has been teaching people the finer points of persuasion for most of his career. He's helped big companies make millions. He's helped entrepreneurs escape the rat race of employment. And he's trained some of the most successful copywriters out there today.

And at the core of all he's done, it comes down to one simple thing. He teaches people how to sell.

David joins us this week to give his thoughts on why the education system is failing us in this major area of life. We explore the roots of where our education system came from, who runs it now, and where it seems to be headed.

Want to undo the damage done to you by the academic system in this country? David shows you how. From learning how to learn, to learning how to sell, David's got you covered. Tune in to this very special interview with one of the greatest selling minds of our time.

Visit David's Blog

This week's FMS Spotlight:

BaBOaB
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Episode 039

I recently had a conversation with someone whom I would call a "post-scarcity" anarchist.

I hear the same arguments, over and over from this crowd. Scarcity causes poverty. Abundance is the solution. Capitalism is destroying our ability to thrive. But how true are these claims?

I would argue that scarcity has virtue.

Scarcity, like any other fact of life, is not just some comic book villain that can be painted in black and white. There is much more to it. There are many shades of gray, and even redeeming values to scarcity, that most people overlook.

In this episode, I explain why scarcity can actually be a good thing. You'll see it from a whole new point of view, and come to appreciate it.

After that, I'll show you how to draw it out in your advertising in a way that creates more value around what you sell. You'll discover how having less of something can actually bring in more sales.

This one is a rollercoaster ride of misconceptions and newfound understandings that will leave you seeing the world in a whole new light.

This weeks Free Market Squad Spotlight

Markie Balentine promotes freedom and voluntaryism.

Check out his Youtube channel here .
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Episode 38

Ever pour your heart and soul into a post, only to get chirping crickets as the response?

I know I have.

Here's the deal, it doesn't matter how important your message is if you can't get people to pay attention to it. And so many of us have no idea on how to put forth our message in a way that compels others to take it in.

From bad sentence structure to overwhelming delivery, we just keep on shooting ourselves in the foot when it comes to selling our ideas. Something has to change or we'll keep moving forward at a snails pace. And in the words of Kimberly "Sweet Brown" Wilkins, "Ain't nobody got time for that."

So how do you change this? How do you get more engagement on your facebook and twitter posts? How do you get people to actually read and share your blog posts? How do you get people to pay attention to what you're writing?

You do what I do. You take what works in direct response advertising and you apply it to your other online communications. You take the tricks that keep people reading a sales letter, and you incorporate it into all of your writing.

In this episode, you'll discover some basic writing tips that copy writers use to keep people reading. You'll learn what to do and what not to do when posting on facebook. And you'll find out how to make your blog posts beg to be read.

Want people to pay attention to what you're writing? Listen to this episode and get more engagement today.

This week's FMS Spotlight:

MONEGENIX
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Episode 037

I used to chase success like a dog chasing its tail. Truth be told, I still slip into that cycle from time to time. But I'm a lot less dizzy, nowadays.

Why? Because I changed my goals. I started focusing more on giving, rather than receiving, and that has made a world of difference. By choosing to put my focus on what I can give, success in most areas of my life has become almost inevitable.

So, how can you work this into your mindset? How can you get more by giving more? Tune in and find out.
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Episode 36

Has this ever happened to you?

You post your opinion about something online, and it turns into a heated debate. You present facts, logic and statistics, but to no avail. You get stressed out, angry, and walk away frustrated, not having made a dent in the thinking of the other person.

Can you relate?

Maybe this happens in your real life discussions as well. Maybe you’ve lost friends, relationships, and made enemies out of family members. It happens to the best of us. And it’s common among the most passionate. But it doesn’t have to be this way.

In this episode, I take some of the most effective marketing strategies and show you how to apply them to activism. The same principles that persuade people into buying products can help you in selling your ideas.

If you want to get my top 8 marketing secrets, and discover how they can improve your activism, then don’t miss this episode.
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Episode 035

So, I hated email when I first started my first list. I'd sit and stare at the computer, with no idea where to start. I'd second guess everything I wrote. I even gave up on it for a long while.

I felt like a real lame-o.

Then I found this guy from listening to Tom Woods. His name was Ben Settle, and he makes email easy. He turns conventional wisdom on its head, and he gets results. And in this interview, he shares some deep insights on email marketing and a whole lot more.

• Ben explains why principles supersede tactics.

• Find out why being divisive and honest is the future of business.

• Discover the most powerful appeal you can make in marketing. (Hint; it's not self-interest, like most people think.)

• Get insight on how Ben makes a living working only ten minutes a day.

You'll also hear

• Why Ben Emails every day, often three or four times.

• How super-villains can help your marketing.

• Why Ben uses stories and how he turns them into action.

• Advanced segmenting tips, including how to test and launch products.

• Why education is not the best form of marketing. (And what really is.)

• And why now is the time to start your list, even if you're not selling anything yet.

All this, and a whole lot more.

Ben's Website

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