Episode 072

People like simple solutions to complex problems.

They like get rich quick promises. They like diet pills. They like 3 step programs. They want everything to be as easy as microwave popcorn.

Politicians and marketers know this, and use it against you.

The fact is, real solutions take work. Every situation is different and one-size-fits-all doesn't work in real life. In fact, this mindset could be killing your chances at success.

Need proof? Want to know how to avoid the pitfalls of quick fix mindset? Listen to this episode.


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Episode 071

As a kid, I was pretty selfish.

I felt like the world owed me.

I was always concerned with getting my fair share. I was always looking to get more than I was expected to give. My biggest concern in any situation was "what's in it for me."

Even though we grew up poor, I was the typical spoiled American. I wanted free everything; money for nothing, and my chicks for free. That mindset lead me to chase false opportunities and burn a lot of bridges along the way.

But in my mid-twenties, I came started coming across a recurring message in a lot of the books I was reading. It was repeated by Jim Rohn, Zig Ziglar, Stephen Covey and more. And when I implemented into my life, I saw immediate changes.

No longer was I chasing the things I wanted; they started coming to me. Struggles that had previously been an uphill battle were now becoming a walk in the park. It was a simple mindset shift, that altered my actions, and drastically changed my results.

Wanna know what this secret is? Then you gotta listen to this week's podcast.


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Episode 070

In times of turmoil, most people find themselves in a race to the bottom.

Others, as if blessed by good luck, seem to rise up in the middle of the storm.

What's their secret? How do some amass great fortunes in economic downturns, while everyone else is going to the poorhouse? When the market is a mess, how do some leaders come out on top and dominate?

And if there is a secret to thriving in turbulent times, is it possible that all the chaos is not an accident?

These questions and more all get answered in this week's podcast.
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Episode 069

Most people have next to zero understanding as to what money actually is.

And if you can't understand something, good luck trying to manage it.

In this episode, we dive deep into the roots of why money was created. We also cover why certain things work better as money than others. And then we explore our current form of FIAT money, as well as what might be next.
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Episode 068

There are rules to writing compelling messages.

For centuries, a select few have risen to the ranks of master influencer. Compliance professionals and worldview creators are a rare breed, indeed. What do they know that you do not?

Most people think writing good copy is about grammar and structure. They think they can piece a message together by checking aspects off of a checklist. And that's fine for the unwashed masses. But it's only the tip of the iceberg for the professional propagandist.

For us, we delve deeper into the psyche of our reader. We find out what makes them tick. We find out why they do the things they do. And we use that hidden knowledge in every aspect of our business.

These are the Propagandists Protocols.


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Episode 067

So, I've spent a lot of money on "How To" courses in my day.

I go through all the modules, I get the skill, and then I'm stuck. Now that I have this valuable knowledge, how can I use it? Now that I can do this thing, how can I find people that need it?

I'm sure you can relate.

For me, it was a long, tedious process of reverse engineering what I had already learned. I knew how to help other businesses get leads, but how could I get those businesses to be leads of my own? And why wasn't that part of the training?

Well, that's what Alex Schlinsky does for people.

He helps them take their knowledge, and find people who need it. Then he teaches you how to turn those people into clients and customers. And in this interview, he drops some of his best advice for how to prospect on demand.


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Episode 066

How did I go from staunch activist against propaganda to being a high paid copywriter and marketing consultant?

Well, it's a strange story, indeed. And one I lay out there for the listener in this week's episode.

On top of that, we'll do a deep dive into the most common misconceptions people have about business ownership and marketing.

If you're ready to have your worldview shaken, give this one a listen. If not, keep on scrolling.



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Episode 065

Kevin Geary is not your typical health and fitness guru.

He started out as an out of shape karate instructor. Overweight, on the brink of major health issues, and wanting to quit his job, Kevin knew he needed some change. So he went out and found it.

He did the hard work of sifting through mountains of bad information on diet and exercise. He hacked his own health. He got results. And people started noticing.

People in his dojo started noticing, and wanted to know his secrets. So, as part of their training, Kevin started teaching them about what he was learning. As a result, he began what would eventually become Rebooted Body.

Kevin’s program flies in the face of what government health officials push on you. It ignores the advice of the diet industry. And it goes contrary to the best interest of the food industry. But Kevin has a great health, a great family life, and best of all, a healthy business.

In this episode, he lets out some of his secrets on what he eats, how he lives, and how he runs his business. You’re not gonna want to miss this one.

Rebooted Body

Six Figure Grind

Kevin Michael Geary



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Episode 064

Marketing can be expensive.

Most tools and apps out there charge a monthly fee. And while they can really help automate and increase the reach of your message, the can also add up to a big chunk of change. But does today's entrepreneur have a choice?

Landon Porter thinks so. And he proves it.

He joins us again to discuss all the marketing tools that are free to anyone with a facebook account. From webinars to email auto-reponders to online forums, facebook has you covered.

Wanna know how to get the reach of the big guys, even if you're on a shoestring budget? Well, you're in luck. This episode will show you how.

Free Gift from Landon



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Episode 063

It's a sad fact of life, but if you try to please everyone, you'll end up pleasing nobody.

It's why CNN only tells you half of the story, and FOX News only tells the other half. It's why Taco Bell doesn't serve hamburgers and Red Lobster doesn't serve fried Chicken.

It's also why most small businesses fail within their first five years. They try to serve everyone.

When I start working with a new client on some marketing or sales copy, I always start with one question: "Who is your ideal buyer?"

More often than not, the answer I get is "Everybody."

This answer signals doom for a small business. Tune in to this week's podcast and find out why.



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