In this episode of The Bytagig Podcast, host John Jackson sits down with Shawn Busse, founder of Kinesis, author of Marketing from the Inside Out, and long-time advocate for owner-operated businesses. Shawn shares his journey from college professor to growth studio leader, and unpacks how marketing has radically shifted in the past two decades—from the SEO gold rush to the AI-driven “zero-click” world we’re in today.

They dive deep into:

- Why traditional digital marketing playbooks no longer work

- The rise of AI and how it’s reshaping content, SEO, and trust

- Why in-person events and authentic storytelling are more powerful than ever

- Lessons from the Catalyst Summit and building communities of business owners

- The “algorithm of enragement” and what it means for entrepreneurs trying to reach real audiences

Whether you’re an owner-operator, marketer, or simply navigating the evolving digital landscape, this conversation offers practical insights, cautionary tales, and a glimpse into the future of growth.

In this episode, we explore how manufacturing companies can move from uncertain, unmeasured cyber threats to having a purpose-built cyber insurance policy that actually covers the risks they face. The manufacturing sector is increasingly targeted by ransomware, supply chain attacks, and operational downtime—yet many leaders still aren’t sure what their exposure really looks like or whether their cyber insurance will come through when it counts.

Our guest, Andy Runyan, Partner Risk Advisor at Ukon, joins us to unpack how manufacturers can identify hidden vulnerabilities, assess real financial and operational impacts, and confidently match coverage with their unique risk profile. We’ll share real-world manufacturing scenarios, discuss common blind spots, and outline what every manufacturing executive should know before their next renewal.

🔍 Episode Overview:

In this thought-provoking episode of The Bytagig Podcast, we explore the healthcare industry’s transformation from a volume-based system to one focused on value. Host Pete Redwood sits down with Dr. Dan Dow from Healthcare Shares to unpack how innovative funding models and IT partnerships are reshaping healthcare delivery.

You'll hear real world examples demonstrating the vital role MSPs play in supporting providers during this shift, and why it matters for sustainable healthcare innovation.

🎯 Whether you're a healthcare leader, tech provider, or curious innovator, this episode offers practical insight into the future of healthcare—and how the right partnerships can drive measurable impact.

In this episode, we explore how artificial intelligence is reshaping healthcare cybersecurity—not only through emerging technologies, but through the way people interact with them. Our guest, a cybersecurity and legal expert, focuses on the safe and responsible use of AI in healthcare settings, emphasizing the importance of strong governance, AI literacy, and privacy-conscious decision-making.

We unpack how healthcare leaders can navigate the risks and rewards of AI, establish internal guardrails, and foster a culture of trustworthy use—even when they’re not building the tools themselves.

With cyber threats rising and budgets tightening, how can organizations get the most from their cyber insurance policies?

In this episode, host Heidi is joined by John, Founder & CEO of Bytagig, and Rick, a seasoned risk manager, to break down the essentials of cyber insurance for businesses of all sizes. From choosing the right policy to integrating coverage into your incident response plan, they provide a roadmap for making your cyber insurance work smarter, not harder.

In this episode of the Bytagig podcast, host Josie explores the essential collaboration between HR and IT for a secure and efficient employee lifecycle. Joined by John Jackson, CEO of Bytagig, and special guest Heather from RCR Consulting, they dive into the cybersecurity risks that can emerge from manual onboarding and offboarding processes, especially in a hybrid work environment. Heather shares valuable insights into best practices for automating these transitions, common mistakes companies make, and strategies that enhance both security and employee experience. Tune in to learn how HR and IT can team up to streamline workflows, improve security, and provide a seamless experience for all employees.

This episodes dives into an exciting and rapidly evolving area of cybersecurity—automation. We’re going to explore how automation is transforming cybersecurity practices and what that means for businesses of all sizes.

In this compelling episode of The Bytagig Podcast, we sit with Saby, the CIO and Dean of Technology at Clackamas Community College, to discuss the eye-opening lessons learned from a recent cyber attack on their university. Saby shares insights into the challenges they faced, the strategies they implemented in response, and the crucial role of cybersecurity in the education sector. Whether you’re in higher education or any other industry, this episode offers valuable takeaways on how to better protect your organization from cyber threats.

In this episode of our podcast, we delve into the current state of cybersecurity with expert guest Matt Lee from Pax8. Matt shares insights into the rising threats of hacking incidents, ransomware attacks, and money laundering schemes, discussing their financial impacts on businesses. He provides valuable tips for fortifying cybersecurity defenses and adapting to the evolving threat landscape. Tune in to learn how your business can stay secure in today's digital world.

In this episode, we sat down with Curtis and Brad from CheckPoint to discuss the importance of email security in the growing age of cloud usage.