Andrew’s Underwater Garden Collection from his thesis at Parsons got a lot of attention and, in many ways, was the starting point of his career. One dress, in particular, was pulled for the window at Neiman Marcus. While eveningwear was the spotlight of his thesis project, Andrew first focused on his bridal collection after graduation before launching his evening wear collection under his own name in September 2022.
His design aesthetic empowers women, highlighting the strength and beauty of nature. Each collection takes cues from Kwon’s surroundings and builds upon this concept with femininity, bridging the ethereal with the every day.
We also talk about:
How he used Instagram to grow his brand and gain exposure
The transition from social media marketing to using a paid PR team
Where he gets inspiration for his collections and what a typical day in his life looks like
How he makes financial decisions from a profit and loss standpoint
The process he follows when constructing pieces for his collections
About Our Guest:
- Instagram: @andrewkwon_official
- TikTok: @andrewKwon_nyc
- Website: andrewkwon.com
- Facebook: Andrew Kwon
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