My name is Catherine Smith Licari, and I live in New York City with my husband and our dog, Penny. I was inspired to start this podcast because I have always loved connecting with others and I am deeply passionate about financial literacy for small business owners. I know how frustrating it can be for entrepreneurs who feel like they don’t have a roadmap to success when it comes to learning about finances in business.
After graduating in 2011 with a degree in political science and writing, and started my career with an internship at W Magazine. I stayed in the magazine world for a number of years before launching Plan de Ville, my first company, which was an e-commerce site for emerging luxury fashion designers.
I quickly learned that I had a knack for entrepreneurship, but knew I was lacking the financial skills necessary to lead my own company or anyone else’s company and to grow responsibly. So I went back to school and earned my MBA from Columbia business school in 2019.
My most recent passion project is my financial literacy company, Cash Flow for Creatives, which is the inspiration behind this podcast. It is designed to empower small business owners with financial tools, specifically for them. This podcast was the next step. Each episode will feature one finance term that is explained through career stories in conversation with friends:
In this season of the C Suite, we talk about:
Assets with Lauren Grunstein, VP of sales, PR and Marketing for Verstolo
P&L - the profit and loss statement - with Andrew Kwon, owner of a luxury evening gown and bridal line
Partnerships with Marcelo Giacobbe, founder of Giacobbe
Assumptions with Katie Schloss, creative entrepreneur and writer
Resources:
My first business, shopping side Plan de Ville
Website: Cash Flow for Creatives
Instagram: @cashflow.for.creatives
Website: CatherinePDV.com
Instagram: @catherinepdv
Simple Finance Resources for Small Business Owners:
Watch the Free Class, “How to Manage Cash Flow with Ease so You Can Focus on Consistent Monthly Growth” Click here to save your seat!
Catherine’s Small Business Finance 101 Starter Course and Learn How to Plan 12 Months of Sales Goals and Expenses in One Hour! Click here to access the template and training!
Ready to get serious? Join The Consistent Cash Flow Method for Small Business Owners Course & Community.