Jesse leads a tactical workshop on agent attraction, focusing on one powerful concept: cadence. He challenges agents to evaluate whether inconsistent results come from a lack of skill—or a lack of structured rhythm in their week. Using the “big rocks, little rocks” metaphor, Jesse breaks down how to prioritize agent attraction alongside sales, listings, and personal commitments. The group discusses practical strategies like scheduling weekly coffee meetings, setting dedicated outreach blocks, hosting consistent trainings, and using AI tools like Fast Attract to streamline communication. The session also covers follow-up frameworks (including the “triple commit” method), event promotion strategy, and how to build consistency without burning out. The key takeaway: sustainable agent attraction isn’t about doing more—it’s about building the right cadence and sticking to it.