The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

Episode #69 - Want to know the tried-and-true method of beating your e-commerce competitors? The method I will be discussing is on-page SEO. There is the right way and wrong way to do it. In this episode, I will be discussing the right way to do it and tell you all the on-page SEO tactics you must do for a solid eCommerce SEO strategy.

Episode #68 - When you are creating your eCommerce SEO strategy, you must take into account user experience -- and store architecture plays a huge role! In today's episode, I am continuing my eCommerce SEO strategy series where I will discuss site structure and architecture.

Episode #67 - Struggling to figure out a keyword research plan for your ecommerce SEO strategy? Today, I will show you what are the best keywords to target, what tools you need, and what's the one thing you need to avoid.

Here are the two keyword research tools you need:

Semrush - click for a FREE trial!

Ahrefs

Episode #66 - Have you ever heard a story that really got your attention for hours? Or have you ever heard a sales story so interesting that you had to buy that product even though you weren’t sure you even needed it?

If you answered YES, it might be because what really hooked you was the #1 story formula: THE HERO'S JOURNEY!

Episode #65 - The first part of having the best e-commerce SEO strategy is to focus on your technical SEO performance to see what you can improve on. In this episode, I will go over what tools you need and what you should be looking out for.

Here are the tools you need:

Screaming Frog

Semrush - click for a FREE trial!

Here are the biggest things you need to look out for and fix:

Episode #64 - Are you trying to figure out an e-commerce SEO strategy but don’t know where to start? You must get all your basics down first and make sure you’re turning as many things in your favor as possible. So I will go over, at a high level, what an eCommerce SEO strategy must include.

The best e-commerce SEO strategy must include:

1. Keyword research to find all of the important keywords your customers are using.

2. Site architecture and page structure based on your keyword research.

3. On-Page SEO elements such as title tags, meta descriptions, ALT image tags, and content optimization.

4. Technical SEO improvements to make sure Google can crawl your site.

5. Local SEO citations to build trust with Google & increase visibility on local directories.

6. Content marketing and creation to help capture more organic traffic.

7. Link building to increase the overall domain and page authority.

8. KPIs and Goals to measure success, such as increasing search traffic, customers and/or revenue.

Episode #63 - Are you having bad days and want to change things around for the better? Here are my simple hacks to put yourself in a positive vibration so you can tackle the day and become the successful person you want to be.

Episode #62 - Are you advertising on Facebook and worried about the roll-out of iOS 14's "tracking prompt"? Here are the details & how to prepare for the change.

Episode #61 - Are you a door to door salesperson that collects people's information to send them further details? Are you struggling to close them? In this episode, I will show you a very underutilized online marketing method you can you to get the sale.

Episode #60 - Have you struggled in 2020 to get things done and reach your goals? Well, I will show you one simple trick that you can put on your calendar that will make you hit your goals faster in 2021.