The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

By Kenneth FongBusinessMarketing
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The Calm Marketer: SEO and Social Media Tips For Entrepreneurs episodes

  • How To Repurpose Social Media Posts And Make Them Unique

    Episode #169 - Are you running organic social media campaigns, but are getting stuck trying to figure out new things to post? In today's episode, I want to explain a secret way I am repurposing social media posts using an AI content tool to make them unique.


    Get conversion ai here: https://thecalmmarketer.co/conversionai


    Let me know what you think of this podcast by going to https://ratethispodcast.com/thecalmmarketer


    6 min
  • How to Create Google Web Stories in 5 Steps

    Episode #168 - Looking for a new source of traffic to your content? There is a new Google content feature that not too many people know about that's called Google Web Stories. I'll tell you my thoughts and what the possibilities are with this new platform.

    Web Stories are a new form of content that is designed to serve short and informative bursts of content. The targeted user is someone who might be on public transportation or has an idle moment and wants to consume content but not commit to a long article.

    • Step 1. Choose a visual editor
    • Step 2. Draft the story. Use this script template: https://services.google.com/fh/files/misc/web_story_script_template.pdf
    • Step 3. Find the visual assets
    • Step 4. Create the Web Story
    • Step 5. Publish the Web Story

      • Link to the Youtube Video: https://youtu.be/y--baN64Tvo

      How to use Web Stories for WordPress Playlist: https://youtube.com/playlist?list=PLfVPq9A6B0RPfmUmNzeB_jBV_p5asAuHf

      Let me know what you think about this podcast at https://ratethispodcast.com/thecalmmarketer

      11 min
    • How To Use Robots To Audit and Write Meta Tags For You!

      Episode #167 - Do you own a website or have a client's website that you are trying to create meta tags for, but just don’t have the time or are just too lazy to do all the work yourself? Well, imagine if there was a robot that could do the work for you. In this episode, I want to share with you a simple 2-step SEO optimization plan using robots to help you audit a site and write meta tags for you!


      The SEO robots you need:

      1. Screaming Frog: https://www.screamingfrog.co.uk/

      2. Conversion.AI: https://thecalmmarketer.co/conversionai


      Let me know what you think of this podcast by going to https://ratethispodcast.com/thecalmmarketer

      9 min
    • How to Optimize a Blog Post Four Months Later

      Episode #166 - So four months have passed since you published your blog article, do you see any changes? Maybe your page is still not ranking. If that's the case, you need to optimize it. In this episode, I will explain how to optimize a blog post four months later.

      Body:

      This is the last of our 3 part series on "How to Optimize a Blog Post After It Goes Live."

      Here is what you need to do:

      1. Scan your top competitors and see how the landscape has changed. Did the search intent change? Did competitors change?
      2. Acquire some backlinks. Look in the Surfer "Audit" report and see if you can acquire the same backlinks as your competitors.
      3. Redo all the optimization steps you did before. See if you can update the metadata, add more content, add/remove keywords, etc.

        4. Use Surfer to help with your on-page optimization: https://thecalmmarketer.co/surfer

        Let me know what you thought of this episode by going to https://ratethispodcast.com/thecalmmarketer

        11 min
      4. How to Optimize a Blog Post One Month Later

        Episode #165 - when you publish a blog post, are you supposed to do anything after? In my last episode, I spoke about the 3 things you should do immediately after you hit publish, but what next? In today's episode, I will discuss two important things you need to do to optimize your blog post 1 month after you publish it.

        It's important to check on your new page’s performance after one month. It’s already had some time to settle in, get crawled by Google, and rank for a few keywords. Now, it’s time to make it rank better.

        Here’s what you should do:

        • Check Google Search Console to find the Search Terms you rank for
        • Run an Audit using Surfer to review the state of your topical coverage.

          • Click here for Surfer: https://thecalmmarketer.co/surfer

          What do you think of this podcast? Let me know here: https://ratethispodcast.com/thecalmmarketer

          11 min
        • How to Optimize a Blog Post Once It's Published

          Episode #164 - So you just hit the publish button, now what? Do you just leave your blog post as is? Or should you do something else? It would be terrible if your blog did not start on the right foot. So you need to optimize your blog post immediately after you publish it. In today's episode, I will give you 3 things you must do to optimize your blog post once it is published.

          This is the 1st of a 3 episode series of "How to Optimize a Blog Post After It Goes Live."

          What to do immediately after you hit publish:

          1. Request indexation in Google Search Console.

          2. Check & add internal links. You can do this manually using the "site:webiste.com" Google search or use Surfer to automatically do the analysis for you and give you all the best recommendations.

          3. Check to see if your content is too long or too short using Surfer's Audit tool.

          Click here to try Surfer for 7 days -- risk-free! https://thecalmmarketer.co/surfer

          What do you think about this podcast? Let me know at https://ratethispodcast.com/thecalmmarketer

          20 min
        • How To Improve Your Landing Page Conversion Rate

          Episode #163 - Are your landing pages not converting? Frustrated because you did all the work, but nothing to show for it? Imagine if you could do two things to your landing page that would instantly skyrocket your conversions. In today's episode, I will teach you two things that I learn that helps improve your landing page conversions.

          There were two key things that you need to keep in mind when it comes to landing pages after taking the One Funnel Away challenge:

          1. Simplicity. People often add a ton of bells and whistles to their landing pages in an attempt to impress their potential customers. However, these elements actually confuse people and drive them away. You want your landing page to be simple. IE: multiple offers, multiple ways to contact, different angles in terms of messaging.
            2.  
          2. Curiosity. It might seem weird but the copy of your landing page shouldn’t explain exactly what people are going to get if they sign up. Instead, you want to give away just enough to pique the potential customer’s curiosity, so that they would feel compelled to learn more. Really focus on the headline. Ask a question. Create "open loops…"

            3. If you want to learn more about this topic, check out the One Funnel Away Challenge.

            You will learn how to:

            1. Generate unlimited leads.
            2. Create your first lead magnet.
            3. Build your first sales funnel.
            4. Create a simple 6-email follow-up sequence.
            5. And launch your funnel!

              6. …in just 30 days.

              So don’t hesitate. Sign up at: https://thecalmmarketer.co/ofa

              PS. Let me know what you think about this podcast by leaving me a review at https://ratethispodcast.com/thecalmmarketer

              9 min
            6. How To Create An Offer To Sell Online

              Episode #162 - Do you want to make money online selling your own product but don't know what or who to sell? In this episode, I want to discuss 3 key learnings from Steve Larsen's OfferMind event that I attended on May 26-28, 2021.

              What do you think of this podcast? Let me know by going to https://ratethispodcast.com/thecalmmarketer

              If you want to learn more about this topic, check out the One Funnel Away Challenge.

              You will learn how to:

              1. Generate unlimited leads.
              2. Create your first lead magnet.
              3. Build your first sales funnel.
              4. Create a simple 6-email follow-up sequence.
              5. And launch your funnel!

                6. …in just 30 days.

                So don’t hesitate. Sign up at: https://thecalmmarketer.co/ofa


                14 min
              6. How To Drive Traffic To Your Lead Magnet Landing Page

                Episode #161 - So you have a landing page with your lead magnet, but how do you get traffic to it? There are 3 biggest traffic sources you can use to get a ton of traffic. In this episode, I will explain them to you. This is the last part of my "How To Create an Effective Lead Generation Campaign" 3-day series.

                3 main traffic sources:

                1. Earned
                2. Owned
                3. Paid

                  4. If you really want to learn more about getting traffic, get Russell Brunson's book for FREE called, Traffic secrets. https://thecalmmarketer.co/trafficsecrets

                  What tool do you need for your lead gen campaign? Clickfunnels: https://thecalmmarketer.co/clickfunnels

                  Here is another tool to get leads OR create a resource library: https://thecalmmarketer.co/beacon

                  If you want to learn more about this topic, check out the One Funnel Away Challenge.

                  You will learn how to:

                  1. Generate unlimited leads.
                  2. Create your first lead magnet.
                  3. Build your first sales funnel.
                  4. Create a simple 6-email follow-up sequence.
                  5. And launch your funnel!

                    6. …in just 30 days.

                    So don’t hesitate. Sign up at: https://thecalmmarketer.co/ofa

                    Love or hate this podcast? Leave me a review at https://ratethispodcast.com/thecalmmarketer

                    15 min
                  6. How To Create a Landing Page for Your Lead Magnet

                    Episode #160 - How do you collect emails? There are many ways, but the #1 way is through a landing page. In this episode, I will tell you how to create the best landing page for your lead magnet and tell you the key elements that ALL landing pages must have.

                    Here are the key elements that you want to include in your lead magnet landing page:

                    • Copy that reiterates that main benefit and expands on it + introduces additional benefits.
                    • Description of what exactly the potential customer will get.
                    • Social proof that reinforces the value of your lead magnet.
                    • An opt-in form that asks either the potential customer’s name and email address or just their email address.
                    • A prominent call-to-action button.
                    • A headline that conveys the main benefit of your lead magnet.

                      • Remember, no matter how great your lead magnet is, you still have to put effort into selling it!

                      If you want an excellent example of this in action, go to https://thecalmmarketer.co/chase

                      What tool do you need to create a landing page? Get a 14-day FREE trial of Clickfunnels: https://thecalmmarketer.co/clickfunnels

                      Here is another tool to use as a landing page to collect leads, host for freebie, and create a resource library: https://thecalmmarketer.co/beacon

                      If you want to learn more about this topic, check out the One Funnel Away Challenge.

                      You will learn how to:

                      1. Generate unlimited leads.
                      2. Create your first lead magnet.
                      3. Build your first sales funnel.
                      4. Create a simple 6-email follow-up sequence.
                      5. And launch your funnel!

                        6. …in just 30 days.

                        So don’t hesitate. Sign up at: https://thecalmmarketer.co/ofa

                        Liking this podcast? Leave me a review at https://ratethispodcast.com/thecalmmarketer

                        14 min

                      About The Calm Marketer: SEO and Social Media Tips For Entrepreneurs

                      From the publisher's feed

                      Welcome to The Calm Marketer Podcast by Kenneth Fong!