Many business owners either cram all their offers onto one noisy “Services” page or scatter them across half-finished subpages. The result? Visitors can’t tell what you really do—or which option is right for them—so they quietly click away. In this episode, Catherine gently introduces the idea of a “Service Snapshot”: one clear, self-contained page for each key offer that explains what it is, who it’s for, and what happens next. In plain language, she breaks down the three questions every snapshot must answer, plus the simple on-page SEO basics that help Google understand each offer without keyword gymnastics. Then Leo paints a picture of a calm, skimmable layout: friendly headings, short sections, reassuring visuals, and a gentle call-to-action that makes the next step feel safe. Together, they reveal the Artbreeze Service Snapshot Framework you can use to tidy one offer at a time. By the end, you’ll know how to replace messy service lists with a small family of soothing, high-clarity pages that quietly do the selling for you.