Dominic Phipps of Brandrecruitment.co.uk explains how to get a job in

B2B marketing, Jargon Buster! looks at theories of consumer

decision-making process and Allison Thomas returns to the show to

explain how small businesses can use advertising effectively.

Steve Woolley, External Affairs Manager at the Chartered Institute of Marketing (CIM) explains the Hackathon, the world’s largest marketing conversation. You can join this at Marketing2025.com. In Jargon Buster! Charles Nixon describes the Red-Blue Ocean strategy and Karl Meyer, Product Manager at Geant, and Terry Nicklin, Director of KeyNotePR, return to look at the marketing implications of the Internet of Things (IoT).

We look at marketing for Cottage Industries with Sally Charlesworth, Jargon Buster section considers the Customer Journey and the first part of our discussion of the Internet of Things, with Karl Meyer and Terry Nicklin.

We look at Mobile Marketing with Neil Wilkins of Vipermarketing.co.uk. In our new Jargon Buster section, Charles Nixon Master of the Marketing College explains Agile Marketing. Terry Nickline, Director of KeyNotePR, looks at the changing role of marketing and the changing skills of marketers.

The final show for this season comes from the 8th Digital Marketing Conference at the Imperial War Museum. Donald MacGregor explains how important recency is to improving search engine rankings. Adam Gray, author of ‘Brilliant Social Media’, argues that we should continually trial what works in social media. Sophia Amin, Internet Advertising Bureau discusses ‘omni-screening’ – using multiple devises for the same task. Luke Brynley-Jones recommends “cutting the boring” to find what is interesting to your customers about your product. Allistair Frost of the Keep Social Honest campaign explains the toxic nature of “click farming” where companies pay for followers on twitter or likes on Facebook. Finally, Susannah Poulton of the UKTI discusses international web optimisation which means making your website ready for international business.

Harry MacDivitt, author of the Cambridge Marketing Handbook: Pricing Points (published Kogan Page, 2013), discusses value-based pricing. Andrew Hatcher describes the reasons for the rise of the Classic FM brand. Allison Thomas (aka CAT) returns to the show to discuss how to plan a PR campaign.

Dr Mark Roberts of Tessella.com explains Big Data: what it is, how can marketers use it and how big is “big”. Kiran Kapur considers the data that underlies marketing decisions. Karl Meyer, author of the Cambridge Marketing Handbook: Distribution published by Kogan Page, discusses disintermediation, channel conflict and the role of marketing in distribution.

Nick Wake of Awaken Communications discusses marketing in the Sports industry. Alan Ansted looks at how activists are using Social Media and Kiran Kapur looks at a key theme from the shows: knowing where your customers get their information from.

Kim Spooner talks about marketing in education: schools, colleges, and vocational training. Andrew Hatcher of themapp.co.uk challenges marketers to “measure what they fear” and prove that marketing is effective. Nick Wake of Awaken Communications returns to the show to discuss his admiration for the Lego company. ​

Anne Godfrey, Chief Executive of the CIM (Chartered Institute of Marketing) talks about the CIM’s new Certificate and Diploma of Professional Marketing qualifications. Neil Wilkins of Vipermarketing gives advice on how to get followers when using Social Media and his ‘rule of thirds’. Terry Nickln reviews 3 free software tools to help marketers.