Is social media actually growing your online business—or just keeping you busy?

In this episode, I share my experience of posting consistently for three years on Instagram and Facebook while building a coaching business. Social media helped me establish authority and build relationships, but it also created pressure, consumed time, and kept me focused on content instead of compounding assets.

We talk about:

1. The real effort behind daily posting
2. Why social media content rarely compounds
3. The pressure to show up consistently
4. Comparison and its hidden cost
5. Redirecting energy toward evergreen platforms
6. Shifting focus to backend systems and sales

This is a real conversation about visibility, growth, and what sustainable business building actually requires.

• Explore Everything that Asmita Does
• Watch this as Video on YouTube

In an online business, there are moments when you don’t feel ready, but you still do the thing anyway. You don’t fully know how it works, you haven’t figured everything out, and waiting to feel prepared only keeps things stuck.

In this episode, I share real moments from building an online business, figuring out lead magnets and email delivery, hosting events without knowing the full process, and navigating situations I couldn’t have prepared for until I was already inside them.

This isn’t a teaching episode or a framework. It’s a real conversation about how business actually unfolds, and how most things are figured out only while you’re already doing them.

• Watch This Episode as Video on YouTube
• Explore Everything That Asmita Does

In this episode, I’m talking openly about one of the early business decisions that quietly delayed my growth...investing too early, before clarity, cash flow, and structure were in place.

This isn’t an episode about blaming mentors or saying “don’t invest in your business.” It’s about timing, stage-awareness, and the opportunity cost that rarely gets discussed when we’re encouraged to “go all in.”

I share what led me to invest nearly $40,000 into close-proximity, one-to-one mentorship at a stage when I hadn’t yet defined my niche, offers, or business model, and how that decision didn’t just impact my finances, but shaped my decision-making for years afterwards.

We talk about the hidden cost of early investments: limited flexibility, pressure to make things work, missed opportunities to experiment, and how being financially locked into one path can quietly cap growth.

This episode is a reflective conversation about learning to invest from where your business actually is and not from where you hope it will be someday.

If you’re early in your business, feeling pressure to make big investments, or wondering why growth feels heavier than it should, this episode will help you think differently about timing, capacity, and what truly supports sustainable growth.

—

About the Host

Asmita Jason helps coaches and online business owners build sustainable businesses through clarity, systems, and long-term thinking.

[research_links]