RecTalk Podcast - Explore Recruitment Insights

The Candidate Conundrum: Dave Jenkins on Branding, AI & Broken Job Processes


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In this dynamic episode of RecTalk, Nitin Sharma chats with Dave Jenkins, founder of Wave and longtime voice in the candidate attraction space. From the evolution of job boards to the brand disconnect in recruitment websites, Dave gets real about what’s still broken in hiring — and what might fix it.


💥 The duo deep-dives into:

  • Why job applications have become noisy and ineffective.
  • The vicious cycle between desperate jobseekers and overwhelmed recruiters.
  • How branding consistency across digital touchpoints (websites, LinkedIn, comms) builds or breaks trust.
  • What recruiters can learn from consumer brands.
  • The real deal with AI — when it helps, when it’s hype, and why adding AI to everything might not be the smartest move.
  • WaveTracker’s evolution from a multi-poster to a smart candidate-ranking tool.
  • The ethical implications of paid candidate prioritization on job boards.


🚨 Dave doesn’t hold back on his views around the commoditization of jobseekers, the illusion of tech “quick fixes,” and why we should be cautious about the AI arms race in recruitment software.


🎧 Who this episode is for:

  • Recruitment agency owners & in-house talent leads
  • Employer branding specialists
  • Recruitment tech innovators
  • Anyone tired of the “spray and pray” candidate model
  • Job board operators thinking about monetizing candidates
  • Professionals exploring ethical AI in hiring tech


This episode is proudly sponsored by RecCircle — your go-to platform for building referral-driven recruitment networks. Empower your community. Recruit smarter:

https://www.reccircle.co.uk/


🔗 Connect with Dave Jenkins

LinkedIn: https://www.linkedin.com/in/davefromwave/

Wave: https://wave-rs.co.uk/

Talent Matters Podcast: https://wave-rs.co.uk/resources/podcasts/


🔗 Connect with Nitin Sharma

LinkedIn: https://www.linkedin.com/in/nitin-rectools/

Rectools.io: https://www.rectools.io/


#RecruitmentPodcast #RecTalk #RecruitmentTech #EmployerBranding #CandidateExperience #AIinRecruitment #WaveTracker #JobBoards #HiringTech #RecTools #RecCircle

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RecTalk Podcast - Explore Recruitment InsightsBy Nitin Sharma, founder of rectools.io