Many Cannabis and CBD/hemp accountants don’t know how to market themselves, making it harder for them to get out there and land new clients. At DOPE CFO, one highly effective marketing tip we share with our students is to “participate.”
“Participate” is one part of a critical VIP formula we teach as the “secret sauce” required to really shine as an accountant in Cannabis or hemp/CBD. (The “V” stands for Valuable Expert and the “I” stands for Instructor.)
Although “participate” is usually the most overlooked of this formula, it can be the most fun and effective way for you to prove your expertise and land new clients. You can dive into local groups, help significant Cannabis/CBD causes, and support peers and potential clients interested in growing the industry.
Molly Mayfield, a CPA and owner of the Cannabis accounting firm GreenFlex Financial, sat down with DOPE CFO founder Andrew Hunzicker, CPA to discuss how she has used “participate” to quickly establish herself as an expert and land great clients.
Topics Molly and Andrew discuss include:
What it means to be a “participant”: being a participant in your niche means diving into networks, events, and groups and sharing your knowledge among peers (and potential clients) to further the growth of your industry
How to use participation in Cannabis/CBD events/groups to land new clients: once you focus on being a participant, you can leverage your expert knowledge and help others in nonprofit groups and/or community networks to showcase the value you could provide (all it takes is a Google search to find groups or events in your state that you can take part in)
The importance of speaking engagements and being active in the industry: with dedication as a participant, you may also be able to land speaking engagements to broadcast your knowledge and reputation as an expert in the industry (listen as Molly talks about her upcoming speaker event on the hot topic of social equity)For more info on Molly’s company and how she can help you with your Cannabis accounting path or MJ business, check out www.greenflexfinancial.com.
For more information about DOPE CFO visit DOPECFO.com or download your FREE "Accountants Guide to Managing Your Client's Cannabis Accounting Needs" at bit.ly/2GUnpPr
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