The Capital CEO

The Capital CEO

By Jen ConkeyBusiness
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The Capital CEO episodes

  • EP20 | Sell With Radiant Authority: How to Sell High-Ticket Without Feeling Pushy | Christi Kendall

    What if selling stopped feeling like pressure, and started feeling like a natural extension of how you already lead?

    In this episode of THE Capital CEO, Jen Conkey sits down with Christi Kendall, Founder & Creator of The Red String Method™, to talk about high-ticket sales, client conversion, stage presence, leadership style, and why strong selling doesn’t have to feel pushy or out of integrity.

    Christi shares her own journey from being afraid of sales to becoming a top-performing salesperson and eventually building a business around helping other entrepreneurs understand how they sell best.

    Jen and Christi discuss the beliefs that make people resistant to selling, the difference between being inspiring and being strategically persuasive, and why high-ticket offers often require more than just visibility, they require clarity, positioning, and a repeatable sales system.

    They also explore Christi’s three sales archetypes, Radiant Authority, Visionary Leader, and Magnetic Storyteller, and how knowing your natural leadership style can help you communicate more clearly with the right audience.

    Christi explains her Red String Method™, the role of psychological positioning in high-ticket sales, and why stage-based selling can work across live events, podcasts, virtual summits, and other visibility platforms.


    KEY TOPICS

    • Moving from sales resistance into confident high-ticket selling

    • Why sales can feel “icky” and how to reframe it as service

    • Christi’s three sales archetypes: Radiant Authority, Visionary Leader, and Magnetic Storyteller

    • Using your natural leadership style in sales

    • The difference between being inspiring and creating a strategic buyer journey

    • Why visibility alone does not guarantee conversion

    • Simplifying offers so the audience knows what to do next

    • Selling from stage, podcasts, summits, and virtual events

    • Positioning, audience fit, and self-identification

    • Why premium offers require a clearer sales system

    • Learning from data instead of constantly changing the offer

    • Turning sales skill into greater freedom, choice, and wealth creation


    ABOUT CHRISTI KENDALL

    Christi Kendall is the Founder & Creator of The Red String Method™ and a high-ticket sales strategist. After building a career in sales and becoming a top-performing representative in her field, she began teaching and consulting other entrepreneurs on sales strategy, positioning, client conversion, and stage-based selling.

    Her work focuses on helping clients understand their natural leadership style, simplify their message, and create a more intentional path from visibility to conversion.


    CONNECT WITH CHRISTI KENDALL

    Website: https://christikendall.com/

    Facebook: https://www.facebook.com/christi.kendall/

    Instagram: https://www.instagram.com/christi.kendall/

    LinkedIn: https://www.linkedin.com/in/christikendall

    Book a Call: https://connect.christikendall.com/


    Note: Any sales or conversion results discussed in this episode reflect the guest’s experience, examples, or methodology and should not be interpreted as guaranteed outcomes. Results will vary based on audience, offer, execution, market conditions, and other factors.


    #TheCapitalCEO #HighTicketSales #SalesStrategy #PersonalBrand #Entrepreneurship


    32 min
  • EP19 | Build Beyond Social Media: Build a Business That’s Ready to Scale | Leni Cavazos

    What if the problem isn’t that your business is growing too slowly, but that you’re trying to force it into a stage it hasn’t reached yet?

    In this episode of THE Capital CEO, Jen Conkey sits down with Leni Cavazos, Founder of The Retreat Planner and a retreat business strategist, to talk about business stages, profitable events, visibility, customer loyalty, and how to build an ecosystem of offers and businesses that support one another.

    Leni shares how her background in hospitality, events, and corporate marketing took her from Mexico to Dubai, where she worked with the Ritz-Carlton and later on Marriott’s loyalty marketing efforts across the Middle East and Africa.

    After the pandemic prompted her to rethink what she wanted to build for herself, she began attending retreats, saw how transformative they could be, and also noticed how often the business model behind them was unsustainable. That gap became the foundation for The Retreat Planner.

    Jen and Leni discuss why businesses move through recognizable stages, why trying to skip the foundation can create chaos later, and how founders can use resilience, experimentation, refinement, and milestone-based planning to keep moving forward.

    They also explore offer suites, recurring revenue, client qualification, visibility beyond social media, niche positioning, and the value of building complementary businesses that feed one another.


    KEY TOPICS

    • Moving from corporate hospitality and marketing into entrepreneurship

    • How retreat businesses can create transformation without sacrificing profitability

    • Leni’s “business as a human” framework: baby, toddler, teenager, and mature stages

    • Why founders shouldn’t overbuild systems before they have proof of demand

    • Resilience, iteration, and learning to pivot quickly

    • Breaking a long-term vision into smaller, motivating milestones

    • Building an offer suite that supports different levels of client readiness

    • Why social media is only one part of a broader marketing strategy

    • Repurposing one idea across multiple visibility channels

    • Niche positioning and becoming known for a specific problem

    • Talking to action-ready buyers instead of awareness-only audiences

    • Using customer loyalty and relationship marketing to increase long-term value

    • Building multiple businesses that strengthen one another


    ABOUT LENI CAVAZOS

    Leni Cavazos is the Founder of The Retreat Planner and a retreat business strategist with a background in hospitality, events, customer experience, and marketing. Her career has included work with the Ritz-Carlton and Marriott, where she gained experience in event strategy, loyalty marketing, and large-scale campaigns.

    Today, she helps entrepreneurs design retreat-based business models, improve profitability, strengthen client experience, and build offers and visibility strategies that support sustainable growth.


    CONNECT WITH LENI CAVAZOS

    Website: https://theretreatplanner.com/

    Instagram: https://www.instagram.com/theretreatplanner/

    LinkedIn: https://www.linkedin.com/in/leni-cavazos/


    #TheCapitalCEO #BusinessGrowth #RetreatBusiness #MarketingStrategy #Entrepreneurship

    40 min
  • EP18 | There Is No Plan B: Identity, Patterns & Founder Capacity | Roya Mattis

    What if the next ceiling in your business isn’t a strategy problem, but a pattern you haven’t fully seen yet?

    In this episode of THE Capital CEO, Jen Conkey sits down with Roya Mattis, Founder of The Roya Mattis Experience and a transformational coach, to talk about personal growth, self-awareness, identity, nervous-system capacity, and the internal work that can shape how entrepreneurs lead and scale.

    Roya shares her journey from decades in sales leadership and mentoring into deeper personal-development work focused on recurring patterns in business, relationships, health, and money. Jen and Roya discuss why information and effort are not always enough, how high performers can become disconnected from rest and self-awareness, and why founders may need to examine the patterns driving their behavior, not just the tactics driving their business.

    They also explore Roya’s mind-body-soul framework, her spiritual and energetic approach to transformation, masculine and feminine energy as complementary modes of operating, the importance of pausing before reacting, and the value of creating a business that supports a life rather than consuming it.

    Roya also reflects on diversification and why building wealth outside the business can matter when income or circumstances change unexpectedly.


    KEY TOPICS

    • Why high performers can still hit invisible ceilings

    • Moving from strategy-only thinking into deeper self-awareness

    • Roya’s mind-body-soul approach to transformation

    • Nervous-system capacity, burnout, and long-term sustainability

    • Masculine and feminine energy as complementary ways of operating

    • The “power in the pause” before action and decision-making

    • Identity, intuition, and patterns that influence leadership

    • Building a lifestyle, not just a living

    • Why rest, self-care, and outside perspective matter for entrepreneurs

    • Rebuilding after major personal and business disruption

    • Diversifying income and assets beyond the core business

    • Creating space for the next level without sacrificing health or relationships


    ABOUT ROYA MATTIS

    Roya Mattis is the Founder of The Roya Mattis Experience, an Intuitive Healer, Certified Coach, bestselling author, Sacral Activator, and creator of the Trifecta Method™. With more than 25 years of experience mentoring entrepreneurs and leaders, her work blends cognitive, somatic, energetic, and spiritual frameworks. She describes her approach as helping clients explore subconscious, inherited, emotional, and identity patterns that may be influencing performance, relationships, energy, and personal growth.


    CONNECT WITH ROYA MATTIS

    Website: https://www.royamattis.com/

    Instagram: https://www.instagram.com/royamattisexperience/

    LinkedIn: https://www.linkedin.com/in/roya-mattis-speaker-strengthening-deep-wisdom-and-accessing-desire-4a43427

    Call with Roya: http://www.callwithroya.com/

    Roya's Gifts + Offerings: https://royamattis.shop/

    Rewire The Subconscious Mind Masterclass: https://www.royamattis.com/offers/N49csbxn/checkout


    Note: This episode includes spiritual, energetic, personal-development, and wellness frameworks discussed by the guest. These perspectives are shared as part of the conversation and are not medical or mental-health advice.


    #TheCapitalCEO #Leadership #PersonalGrowth #Entrepreneurship #Mindset


    44 min
  • EP17 | Turn Profits Into Wealth: Scaling Real Estate Through Partnerships | Paul Montelongo

    What does it take to move from flipping individual properties to building larger, cash-flowing real estate investments with partners?

    In this episode of THE Capital CEO, Jen Conkey sits down with Paul Montelongo, entrepreneur, investor, and strategic advisor at Montelongo Capital, to talk about multifamily real estate, calculated risk, capital partnerships, passive investing, and how experience changes the way entrepreneurs evaluate opportunity.

    Paul shares how he got started in real estate as a teenager, spent decades flipping houses, and later moved into larger multi-unit properties after learning how syndications and investment partnerships could help scale the model.

    Jen and Paul discuss the mindset behind saying yes before having every answer, the importance of mentors and experienced operators, and why opportunity has to be weighed against risk, peace of mind, and staying within a lane you understand.

    They also explore how Paul evaluates multifamily opportunities, the roles of general partners and limited partners, the importance of long-term relationships and operational experience, and his current interest in distressed real estate and properties that may be suitable for micro data-center use.

    Paul also shares his view on why current multifamily conditions may create buying opportunities, presented as his market perspective, not as a guarantee of future performance.


    KEY TOPICS

    • Starting in real estate young and learning through experience

    • Moving from single-family flips into multifamily investing

    • Saying yes to opportunity while still evaluating downside risk

    • Using mentors, partners, and experienced operators to close knowledge gaps

    • Staying in your lane while still recognizing adjacent opportunities

    • Multifamily cash flow and long-term equity creation

    • General partners versus limited partners

    • What passive investors should understand about the operator behind a deal

    • How active investors can learn by joining experienced GP teams

    • Distressed multifamily opportunities and lender-driven situations

    • Paul’s current market view on multifamily acquisitions

    • Exploring micro data-center opportunities through existing power infrastructure

    • Building long-term relationships that evolve from mentorship into partnership


    ABOUT PAUL MONTELONGO

    Paul Montelongo is an entrepreneur, real estate investor, and strategic advisor at Montelongo Capital. He has spent decades investing in real estate across single-family, multifamily, and other income-producing property types. His work centers on acquiring and operating cash-flowing assets, partnering with investors, and evaluating opportunities through the lens of business fundamentals, risk, relationships, and long-term value creation.


    CONNECT WITH PAUL MONTELONGO

    Website: https://paulmontelongo.com/

    Facebook: https://www.facebook.com/paulmontelongoinvestor/

    Instagram: https://www.instagram.com/paulmontelongo/

    LinkedIn: https://www.linkedin.com/in/paulmontelongo/


    Note: This episode discusses real estate, investing, market conditions, syndications, and other financial topics for educational purposes. Nothing in this episode should be considered individualized financial, legal, tax, or investment advice. All investments involve risk, and market conditions and projected returns can change.


    #TheCapitalCEO #MultifamilyInvesting #RealEstateInvesting #CapitalAllocation #Entrepreneurship

    35 min
  • EP16 | When Normal Labs Aren’t Enough: Functional Medicine & Women’s Health | Dr. Kristen Marks

    What happens when a physician starts asking a different question, not just “What is the diagnosis?” but “Why is this happening in the first place?”

    In this episode of THE Capital CEO, Jen Conkey sits down with Dr. Kristen Marks, a board-certified emergency physician with more than two decades of medical experience who now also works in functional medicine through Women’s Hormones MD.

    Kristen shares why years in emergency medicine eventually left her wanting to understand more about the underlying factors behind recurring symptoms, especially for women dealing with concerns such as fatigue, hormonal changes, digestive issues, brain fog, and other symptoms that may not always be explained by routine testing.

    Jen and Kristen discuss the differences between conventional and functional approaches, personalized care, nutrition, gut health, lifestyle changes, and why individual context matters when evaluating symptoms and treatment options.

    They also talk about the business side of building a second career path while still working in emergency medicine: managing time, building a telemedicine-based practice, expanding physician licensure, identifying a clear audience, and creating a model that allows Kristen to help more women while gradually shifting away from the ER.


    KEY TOPICS

    • Kristen’s transition from emergency medicine into functional medicine

    • Asking “why” behind symptoms instead of focusing only on treatment

    • Conventional medicine and functional medicine as complementary approaches

    • Gut health, nutrition, lifestyle, and individualized care

    • Why symptoms and treatment plans can vary widely from person to person

    • Hormonal health and women’s wellness

    • Building a telemedicine-based medical practice

    • Managing a growing business alongside a demanding medical career

    • Expanding physician licensure to serve patients in multiple states

    • Finding a renewed sense of purpose in medicine


    ABOUT DR. KRISTEN MARKS

    Dr. Kristen Marks is a board-certified emergency physician with more than two decades of medical experience. She earned her Doctor of Osteopathic Medicine degree from the Philadelphia College of Osteopathic Medicine and later completed an MBA through Arizona State University’s W. P. Carey School of Business.

    Today, alongside her emergency-medicine work, she practices functional medicine through Women’s Hormones MD, where she focuses on helping women better understand concerns related to hormones, metabolism, digestion, energy, and overall wellness through a personalized, integrative approach.


    CONNECT WITH DR. KRISTEN MARKS

    Women’s Hormones MD: https://womenshormonesmd.com/

    Facebook: https://www.facebook.com/womenshormonesmd/

    Instagram: https://www.instagram.com/womenshormonesmd

    LinkedIn: https://www.linkedin.com/company/women-s-hormones-md


    Note: This episode discusses medical, nutrition, hormone, and functional-medicine topics for educational purposes. It is not a substitute for individualized diagnosis, treatment, or medical advice from a qualified healthcare professional.


    #TheCapitalCEO #WomensHealth #FunctionalMedicine #Leadership #Entrepreneurship


    29 min
  • EP15 | You Can’t Scale Chaos: Systems, SOPs & the Backend of Growth | Lacy Picklo

    What if the biggest thing standing between growth and scale isn’t sales, but the chaos behind the scenes?

    In this episode of THE Capital CEO, Jen Conkey sits down with Lacy Picklo, Founder & CEO of The Operations Edit, to talk about real estate operations, systems, team structure, SOPs, technology, and what it takes to turn a founder-led business into something that can actually scale.

    Lacy shares how her experience as a COO in the real estate industry led her to build The Operations Edit, an outsourced operational partner for real estate teams and business owners.

    Jen and Lacy discuss why successful founders often hire too early without defining the role, why bringing someone into an already chaotic business usually creates more chaos, and why operations should begin with strategy, not software.

    They also explore how to audit a business from the top down, identify the highest-priority operational leaks, clarify ownership across a team, document repeatable processes, and build a backend that gives the CEO room to step out of day-to-day execution.

    Lacy also shares what she learned while scaling her own company to six figures, including the importance of client fit, recurring revenue, continuity offers, and building a team capable of delivering a high-touch operational experience.


    KEY TOPICS

    • Why you can’t scale chaos

    • The role of an outsourced COO in a growing real estate business

    • Auditing operations before adding more tools or people

    • Why hiring without a clear role or long-term plan creates turnover

    • Clarifying ownership, responsibilities, and the org chart

    • Creating SOPs that actually reflect how the business works

    • Using technology to support strategy, not replace it

    • Moving the CEO out of task execution and into higher-value leadership

    • White-glove operational support and customized systems

    • Building recurring revenue and continuity offers

    • Scaling from six figures toward the next level without losing service quality

    • Hiring operational talent that can think strategically, not just execute tasks


    ABOUT LACY PICKLO

    Lacy Picklo is the Founder & CEO of The Operations Edit, a real estate-focused operations company that helps team owners and business leaders build more efficient, scalable backends. Drawing on her experience as a COO for a large Southern California real estate organization, Lacy works with clients to audit systems, clarify team roles, improve workflows, document SOPs, integrate technology, and create operational playbooks designed around the way each business actually works.


    CONNECT WITH LACY PICKLO

    Website: https://www.operationsedit.com/

    Instagram: https://www.instagram.com/theoperationsedit/


    #TheCapitalCEO #BusinessOperations #RealEstateBusiness #ScalingBusiness #Leadership

    39 min
  • EP14 | Build Assets, Build Freedom: Rebuilding Smarter After a Business Setback | Mathew Owens

    What does it take to rebuild after a major business setback, and turn hard-earned lessons into a stronger investing and operating strategy?

    In this episode of THE Capital CEO, Jen Conkey sits down with Mathew Owens, CEO & Owner of OCG Properties, CPA, real estate investor, lender, and entrepreneur, to talk about business resilience, capital allocation, risk, diversification, and the systems behind long-term wealth building.

    Matt shares how he left public accounting for real estate, experienced a major setback during the financial crisis, and rebuilt by expanding his knowledge, relationships, and business model.

    Jen and Matt discuss the difference between moving quickly and moving blindly, why strong operators study the numbers before saying yes, and how painful business cycles can become the source of better systems and better decisions.

    They also explore private lending, real estate, operator due diligence, cash-flow diversification, reserves, risk management, and the importance of understanding how an investment actually works before committing capital.

    Matt explains why he looks at both the asset and the operator, how he evaluates downside risk, and why diversification across strategies and markets can matter when building a long-term portfolio.


    KEY TOPICS

    • Leaving public accounting to become an entrepreneur

    • Rebuilding after a major real-estate setback

    • The difference between “fire, ready, aim” and informed execution

    • Why business owners need to understand the numbers before saying yes

    • Private lending and debt as a cash-flow strategy

    • Diversifying across real estate, debt, businesses, and other asset classes

    • Building reserves before investing

    • Evaluating operators, contractors, managers, and deal assumptions

    • Due diligence, incentives, and downside protection

    • The value of networking, relationships, and access to deal flow

    • Learning from operational mistakes and adapting the business model

    • Creating multiple income streams designed to support long-term financial freedom


    ABOUT MATT OWENS

    Mathew Owens is the CEO & Owner of OCG Properties, a CPA, real estate investor, lender, and entrepreneur. After leaving public accounting in 2006, he built businesses across real estate investing, private lending, capital raising, and other investment strategies. In the episode, Matt shares lessons from scaling through both growth and setbacks, with a focus on financial discipline, risk management, diversification, and building systems that create durable cash flow.


    CONNECT WITH MATT OWENS

    Website: https://owenscg.com/

    Instagram: https://www.instagram.com/mathew_owens1/

    LinkedIn: https://www.linkedin.com/in/mathewowens/


    Note: This episode discusses investing, taxes, lending, real estate, and other financial topics for educational purposes. Nothing in this episode should be considered individualized financial, tax, legal, or investment advice. Investment strategies involve risk, and listeners should perform their own due diligence and consult qualified professionals where appropriate.


    #TheCapitalCEO #RealEstateInvesting #PrivateLending #WealthBuilding #Entrepreneurship

    41 min
  • EP13 | Your Shadow Scales With You: Self-Worth, Overwork & Growth | Nazie Spurrier

    What if the patterns that helped you become successful are the same ones quietly limiting your next level?

    In this episode of THE Capital CEO, Jen Conkey sits down with Nazie Spurrier, Owner of B’More Wellness Studio and a licensed psychotherapist, to talk about shadow work, self-worth, nervous-system regulation, and the internal patterns that can shape how high-achieving entrepreneurs lead, earn, and grow.

    Nazie explains how familiar patterns such as overworking, perfectionism, proving, overthinking, and masking can become more subtle as success increases.

    Jen and Nazie discuss what can happen when external growth outpaces internal capacity, why feelings of guilt, shame, or “not enough” can resurface at higher levels of business, and how past experiences can influence present-day decisions around leadership and money.

    They also explore Nazie’s approach to working with younger and protective parts of the self, reparenting, self-worth, and the difference between intellectually knowing a belief is untrue and still emotionally reacting as if it were true.

    The conversation offers a practical framework for noticing when an old pattern is running the show and returning to a more grounded, present-day CEO perspective.


    KEY TOPICS

    • Why success can make old patterns more sophisticated rather than make them disappear

    • Shadow work for high-achieving entrepreneurs

    • Overworking, perfectionism, proving, and masking

    • Nervous-system regulation and the capacity to sustain growth

    • Self-worth and the relationship between money and identity

    • How childhood experiences can influence present-day leadership patterns

    • Recognizing when a younger or protective part is driving a decision

    • Reparenting, validation, and internal communication

    • The difference between strategy problems and deeper emotional patterns

    • Returning to a more grounded CEO perspective when old stories resurface


    ABOUT NAZIE SPURRIER

    Nazie Spurrier is a licensed psychotherapist and Owner of B’More Wellness Studio. With nearly two decades of experience in psychotherapy, she focuses on helping high-achieving women explore the underlying patterns that may show up as overworking, overthinking, perfectionism, proving, and difficulty sustaining the level of success they have created. Her work draws on psychotherapy, shadow work, nervous-system awareness, parts work, and personal-development practices.


    CONNECT WITH NAZIE SPURRIER

    Website: https://www.nspurrier.com/

    Instagram: https://www.instagram.com/goddess_unleashed_/

    LinkedIn: https://www.linkedin.com/in/naz-spurrier-lcpc-5905a367


    Note: This episode discusses mental-health and personal-development concepts for educational purposes. It is not a substitute for individualized diagnosis, treatment, or care from a qualified mental-health professional.


    #TheCapitalCEO #Leadership #ShadowWork #Entrepreneurship #PersonalGrowth

    19 min
  • EP12 | Trust Your Inner Voice: Identity, Intuition & Sustainable Expansion | Holly Starr

    What if the business strategy isn’t the real bottleneck, what if the bigger issue is how safe it feels to become the person capable of holding the next level?

    In this episode of THE Capital CEO, Jen Conkey sits down with Holly Starr, Founder of Ignite Shine Bright and a Soul Awakening Mentor, to explore identity, intuition, nervous-system safety, energetic frameworks, and the relationship between personal transformation and business growth.

    Holly shares her journey from corporate America into entrepreneurship and the realization that she had recreated the same high-pressure structure she thought she had left behind.

    Jen and Holly discuss what happens when founders keep operating from obligation, “shoulds,” and familiar patterns, even when those patterns no longer support the life or business they actually want.

    They also explore Holly’s approach to Human Design, intuitive guidance, energetic healing, identity work, rest, self-trust, and what she describes as bringing the “human” and “soul” experience into greater alignment.

    Holly shares how slowing down, questioning inherited assumptions, and making space for deeper self-awareness changed the way she approaches leadership, wealth, work, and expansion.


    KEY TOPICS

    • Moving from “human doing” into a more intentional way of being

    • Holly’s transition from corporate America into entrepreneurship

    • Recreating old work patterns inside a business you own

    • Identity, intuition, and self-trust in leadership

    • Nervous-system safety and why expansion can feel threatening

    • Human Design and Holly’s concept of an individual energetic blueprint

    • Rest, stillness, and disrupting habitual patterns before burnout

    • Letting go of “should,” “have to,” and inherited definitions of success

    • Working less, launching less, and rethinking what sustainable growth can look like

    • Wealth, leadership, spirituality, and freedom as compatible goals

    • Building a business around the life you actually want to live


    ABOUT HOLLY STARR

    Holly Starr Allen is an energetic authority, Soul Awakening Mentor, speaker, entrepreneur, and Founder of Ignite Shine Bright. She works with high-capacity, spiritually gifted leaders who want to expand their leadership, wealth, freedom, and impact without abandoning themselves in the process.

    Her work integrates Human Design, intuitive guidance, energetic practices, identity work, and embodied transformation with a focus on restoring self-trust and helping clients question the conditioning and patterns shaping how they lead and build.


    CONNECT WITH HOLLY STARR

    Website: https://www.hollystarrallen.com/

    Facebook: https://www.facebook.com/iamhollystarrallen/

    Instagram: https://www.instagram.com/iamhollystarrallen/

    TikTok: https://www.tiktok.com/@iamhollystarrallen

    Free Human Design Report, Your Internal Operating System™:

    https://www.igniteshinebright.com/human-design


    Note: This episode includes spiritual, energetic, and personal-development frameworks discussed by the guest. These perspectives are presented as part of the conversation and are not medical, psychological, or financial advice.


    #TheCapitalCEO #Leadership #Entrepreneurship #PersonalGrowth #HumanDesign


    38 min
  • EP11 | Build the Business Before the Stage: Visibility, Authority & Paid Speaking | Leslie Jespersen

    What if getting on stage isn’t the hard part, what if the real challenge is becoming the person who can fully own the room once the opportunity arrives?

    In this episode of THE Capital CEO, Jen Conkey sits down with Leslie Jespersen, speaker trainer, producer, PR strategist, and Founder & CEO of The Leslie Jespersen Experience, to talk about visibility, authority, stage performance, and the business behind becoming known for what you do.

    Leslie shares how her background in acting, live events, production, and media shaped the way she prepares entrepreneurs and founders for the spotlight. Jen and Leslie discuss why speaker development goes far beyond writing a keynote, including story, embodiment, rehearsal, positioning, confidence, and creating the professional assets that help a speaker get taken seriously.

    They also explore how speaking can become a revenue channel, why paying for visibility can sometimes function like marketing, what it takes to move from survival-mode entrepreneurship into a scalable business, and how better systems, team support, money management, and authority-building can help a founder grow without doing everything alone.


    KEY TOPICS

    • Preparing for the stage beyond simply writing a keynote

    • Story, embodiment, rehearsal, and performance

    • Speaker visibility as a business and revenue strategy

    • Paid visibility and when it can function as marketing

    • Building your own stage versus speaking on someone else’s

    • Moving from survival-mode entrepreneurship into intentional growth

    • Raising prices and letting go of low-value recurring work

    • Hiring a team and recognizing talent before the job title exists

    • Creating a culture where clients and team members feel they belong

    • Money management, automatic allocations, and learning to hold revenue

    • SOPs, delegation, and shifting from manager to leader

    • Building authority through PR, media, and a strong digital footprint

    • Creating a scalable one-to-many offer while preserving community and connection


    ABOUT LESLIE JESPERSEN

    Leslie Jespersen is a speaker trainer, producer, and PR strategist who helps entrepreneurs and founders turn their message into a stage-ready, revenue-driving brand experience. Her work combines performance psychology, stage strategy, brand positioning, and talent development to help clients become more visible, credible, and prepared for larger opportunities. She is also the founder of Marsolluna Media and creator of the Everyday Celebrity and Leslie Jespersen Speaker School ecosystems.


    CONNECT WITH LESLIE JESPERSEN

    Website: https://www.lesliejespersen.com/

    Instagram: https://www.instagram.com/lesliejespersen/


    #TheCapitalCEO #PublicSpeaking #PersonalBrand #PRStrategy #BusinessGrowth


    44 min

About The Capital CEO

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Capital CEO features candid conversations with entrepreneurs who have built six-, seven-, and eight-figure businesses by solving real problems and learning how to monetize them. Host Jen Conkey…