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Unlocking the Power of Email Marketing: The Capture Habit

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In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time.

00:00 Welcome to the Market Your Message Show
00:21 Introduction to 'Build Your Audience'
01:26 The Capture Habit: The Secret to Everything
02:59 The Power of Email Lists
03:29 Reasons to Build an Email List
07:08 Today's Exercise: Brainstorm Your Capture Ideas
08:08 Key Takeaways