When your customers choose to do business with you, they're taking a risk. A great company lessens that risk, and builds trust with their customer, when they give the customer a simple and clear plan to do business with them. This helps the customer understand you know exactly how to help them get what they want. 

In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the 4th step in the StoryBrand, 7-part framework... The Guide has a Plan to help the Hero Win the Day.

Your customers aren't looking for another hero in their story. They're looking for a guide that will help them win the day.  

In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the third part of the StoryBrand, 7-Part Framework: How to play the GUIDE and not the HERO in your customer's story.  

There are two ingredients to this part of the framework, and to miss one is to miss the whole thing.

In the second part of the StoryBrand framework, you want to talk about solving your customer's problem... but your customer isn't looking for a solution to their external problem... they're looking for something more than that.   

In this episode of Cheers to Freedom, Levi and Josh discuss how to communicate to your customers that make them want to buy from your business instead of your competition.

In this episode, we're going to talk about how you can grow your brand by speaking directly to your customer and defining what they want. The first part of the StoryBrand 7-part framework.   

Take a car wash as an example. Most people think that all a car wash does is clean cars - but that's not really true. A good car wash will define who their customer is and speak directly to them. In other words, successful businesses will create a sense of desire in their customer that makes them WANT to purchase their products.

Most business owners don't know how to craft a story that sells. That's why they're struggling to build their brands and grow their businesses. 

In this episode of the Cheers to Freedom Podcast, you'll learn the simple framework successful brand are using that you should use too if you want to see your business grow faster than ever before.

During the great resignation, many businesses are struggling to not only hire great employees but also retain them. In this interview, John Sproul, Director of Training & Development at Camel Express Car Wash, discusses the SECRET SAUCE to their success of staffing their car wash locations with first-class employees, keeping those employees for years, and building a business and culture that values people and excellence.

Businesses are spending enormous amounts of money on websites, but they aren't seeing the results they expect to see. In this episode, Levi and Josh discuss building a website that engages your customers and makes them WANT to do business with you. Because Josh is one of the original StoryBrand Certified Guides, this episode takes a deeper dive into the framework and how to implement it on your website.

For more information about OptSpot's website design and management, visit optspot.com/websites.

Part of owning and operating a business is developing people. But how do you do it? And why is it so important? Justin Salisbury, CEO of Leadership Worth Following and COO of Breeze Thru Car Wash, joins Levi and Josh to discuss what LWF offers when it comes to developing owners and leaders in the Car Wash Industry, as well as best practices for developing your own team.

To find out more about LWF, visit their website: https://leadershipworthfollowing.org/

There are a lot of rumors and myths floating around about the future of short codes and how this will affect text marketing campaigns. OptSpot COO, Jeremy Renken joins Levi and Josh to uncover the truth and what you need to know if you use text marketing.

It's a new year and we want to share our top 10 list of things business owners can do to make 2022 the best year yet! OptSpot Chief Operating Officer, Jeremy Renken, joins Levi and Josh for the first Cheers to Freedom episode of 2022!

Text CHEERS to 411365 to get this list sent to your phone.