Build Your Edge

The Career Advice That's Ruining Your Future


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We were all given the same advice. Pick a lane. Specialise. Stick to the plan. Work hard. Climb steadily.

For decades, that approach made sense. In a stable world, depth and certainty were safe bets.

But the world of work isn’t stable anymore.

In this episode, Jeremy sits down with Kieran Cornwall to challenge the very foundation of modern career advice. Together, they explore why rigid career paths can quietly limit your potential, and why a fundamental shift in mindset may be the difference between stagnating and thriving.

This isn’t an argument against specialisation. It’s an argument against rigidity.

Kieran shares the perspective he’s built across banking, media, software engineering and consulting and explains why careers built on direction rather than fixed plans are better equipped for uncertainty.

You’ll hear:

  • Why following a predefined “career map” can box you in
  • The difference between certainty and direction
  • Why adaptability is becoming a defining advantage
  • How to think beyond the lane you were trained to stay in
  • What it really means to build range without drifting

If you’ve ever felt stuck, boxed in, or unsure whether the path you’re on still fits this conversation will challenge how you think about progress, growth and long-term success.

Because the safest career strategy may no longer be playing it safe.

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Build Your EdgeBy Jeremy Burns