The Caroline Pennington Show

The Caroline Pennington Show

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The Caroline Pennington Show episodes

  • 159: {Solo} My 2025 Gratitude List

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    As we are rounding out 2025, my heart is full of love, support and gratitude! In today's episode I'm listing the top 25 things that I'm grateful for this year. The list includes each of you that tune into the show each week. It means more than you'll ever know! 

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    9 min
  • 158: {Solo} Do something for YOU this holiday season

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    Friends, as we enter into the busiest time of the holidays.... don't forget to fill your cup and do something for YOU this season! 

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    3 min
  • 157: {Interview} The Evolution of Facebook Ads with Lisanne Murphy

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    In this conversation, Lisanne Murphy shares her entrepreneurial journey from childhood to becoming a successful business owner and marketing expert. She discusses the evolution of Facebook ads, the importance of data-driven strategies, and innovative approaches to client engagement, including contact marketing. The discussion highlights the changing landscape of digital marketing and the need for adaptability in advertising strategies.

    takeaways

    • Lisanne's entrepreneurial spirit began in childhood with unique money-making ventures.
    • Her transition from corporate marketing to owning a business was driven by a desire for creativity.
    • Facebook ads provided immediate feedback, revolutionizing how marketing effectiveness is measured.
    • The landscape of Facebook advertising has changed significantly since its heyday.
    • Diversifying marketing channels is crucial for business resilience.
    • Contact marketing focuses on personalized outreach to build meaningful relationships.
    • Data-driven advertising requires a mindset shift towards viewing ad spend as an investment in learning.
    • Successful campaigns often involve testing and iterating based on data insights.
    • High-ticket products perform better on Facebook ads than low-margin items.
    • Building relationships is key in today's marketing environment.

    Connect further with Lisanne on LinkedIn HERE or her website HERE

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    28 min
  • 156: {Sassy Solo} Marketing on Social Media: 2026

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    Are you interested in starting, growing & scaling when it comes to social media? Then this one is for you! I break down my 3 part framework in this episode to set you up for success! 

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    9 min
  • 155: {Interview} Prioritizing Health as a Foundation for Success with Jamie Javed

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    In this conversation, Jamie Javed discusses the importance of mastering metabolism and health for women who have achieved success but may have neglected their well-being. She emphasizes that true success includes feeling good in one's body and that health is essential for achieving personal and professional goals.

    takeaways

    • Many successful women struggle with their health.
    • Mastering metabolism is key to feeling confident.
    • Health drives the ability to scale in life.
    • Success is not just about achieving goals, but feeling good.
    • Understanding metabolism helps in energy conversion.
    • Women need to prioritize their health alongside success.
    • Feeling good in your body is essential for true success.
    • Nutrition plays a vital role in personal growth.
    • A holistic approach to wellness is necessary.
    • Empowerment comes from mastering one's health.

    Connect further with Jamie on IG @jamiejavedcoaching 

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    21 min
  • 154:{Solo} Productivity Hack: Time blocking

    Text me!

    In today's episode, I'm unpacking the transformative power of time blocking in enhancing productivity and achieving business goals. I share my personal experience with time blocking, emphasizing its effectiveness in maintaining focus and intentionality. I encourage YOU to identify your optimal time for focused work and to protect that time fiercely. I highlight the importance of small, consistent actions and the compounding effect they have on long-term success. The episode serves as a motivational guide for anyone looking to improve their time management skills and achieve their personal and professional objectives.

    takeaways

    • Time blocking has been a game changer for my business.
    • I focus on time blocking in the mornings when my energy is highest.
    • Set specific goals during time blocking sessions.
    • It's okay if life interrupts your time blocks; give yourself grace.
    • Small actions compound over time to create big results.
    • Batch content creation during high-energy periods.
    • Everyone has the same 24 hours; it's about allocation.
    • Protect your time blocking sessions fiercely.
    • Time blocking can help you stay focused and intentional.
    • Make time blocking a priority for your business growth.

    Sis, you got this! 

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    8 min
  • 153: {Solo} Power of Personal Branding

    Text me!

    Curious if starting a personal brand is right for you? I'm here for you sis! It's 2025 and every single person needs a personal brand. I don't care if you work in corporate or are an entrepreneur, you need your own brand. Why? Because we live in an world where everyone is online. No matter what platform you prefer, everyone is online. DM me for more info

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    6 min
  • 152: {Solo} DGML Re-Cap

    Text me!

    Today, I'm unpacking all of the details of Damn Good Marketing Live! I had the opportunity to speak at this live event and wow was there magic in the room! 

    We go over the importance of networking events and personal development, particularly for women. I highlight the value of both free and paid networking opportunities, noting that the quality of interactions in these spaces can significantly enhance personal growth and investment in oneself.

    takeaways

    • Get in the rooms, there are events you can go to.
    • The quality of these rooms is literally amazing.
    • Surrounded by women investing in themselves.
    • Investing time and money in personal development is crucial.
    • Networking can lead to significant opportunities.
    • Paid networking rooms offer high-quality interactions.
    • Women supporting women is a powerful dynamic.
    • Personal development is a continuous journey.
    • Engaging with like-minded individuals fosters growth.
    • Events can be both free and paid, each with unique benefits.

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    8 min
  • 151: {Interview} The Art of Social Impact: A Conversation with Simone Pero

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    In this conversation, Simone Pero shares her journey as a social impact advisor and film producer, emphasizing the importance of storytelling in various sectors. She discusses how social impact can manifest at both macro and micro levels, highlighting the significance of purpose and passion in driving change. Simone also introduces her initiative to support artists in creating impactful projects, fostering a sense of community and collaboration.

    takeaways

    • Artistry can help us navigate social challenges.
    • Storytelling is essential for connecting with audiences.
    • Social impact can be achieved on a small scale.
    • Change often requires time and persistence.
    • Purpose drives effective social impact initiatives.
    • Creating support systems for artists is crucial.
    • Every individual has a unique story to share.
    • Understanding your audience is key to impactful storytelling.
    • Social impact can influence public policy and community change.
    • Collaboration enhances the effectiveness of social initiatives.

    Connect more with Simone HERE or on LinkedIn HERE

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    25 min
  • 150: {Sassy Solo} Your Energy is Everything

    Text me!

    Support the show

    LINKS TO FREEBIES BELOW:

    WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE

    If you are interested in sponsoring the show, send me a DM


    ABOUT THE HOST: 

    Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. 

    This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

    Let's connect further!!

    LinkedIn HERE 

    IG @cpennington55 

    FB HERE

    ChilledVino HERE


    7 min

About The Caroline Pennington Show

From the publisher's feed

Heyyyyy & welcome to The Caroline Pennington Show! 

I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping entrepreneurs to…