This week on the Carousel Project, we take a trip to Andy's Backyard to explore the opening of Toy Story Land at Walt Disney World Resort! This highly anticipated land opening had many fun campaigns that Kait and Josie remember from just years before! Below, check-out some highlights from this opening event!

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Show notes:

Andy Night campaign: https://disneyparks.disney.go.com/blog/videos/50-andys-celebrate-during-andys-night-in-toy-story-land-at-disneys-hollywood-studios/

#FollowtheBall advertisement: https://www.youtube.com/watch?v=avMpbH_oU0g

Babybell Partnership announcement: https://www.prnewswire.com/news-releases/mini-babybel-announced-as-the-official-snack-cheese-of-walt-disney-world-resort-disneyland-resort-and-disney-cruise-line-300541642.html

In this episode we take a journey to the Briar Patch to discuss the opening of Splash Mountain at Disneyland! We discuss advertisements, partnerships, ideation, and of course, the iconic Splash Mountain Rap. 

In this episode of the Carousel Project we travel back to the opening day of Magic Kingdom at Walt Disney World Resort to learn more about the unique story of the Orange Bird! 

This week on the Carousel Project, we take a deep-dive into Disney history through their iconic partnerships with McDonald's! From in-park sponsorships to your favorite vintage dishware, we'll explore all of the moments you remember - and the ones you forgot about too! 

In our first ever episode we deep dive into the most iconic moment in theme park history - the opening of Disneyland Resort on July 17, 1955. Not only do we explore the day of, but we conduct a case study on all it took to open those gates for the first time through the lens of marketing and public relations.