The Carousel Project

The Carousel Project

By The Carousel ProjectBusinessMarketing
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The Carousel Project episodes

  • Vintage Disney Map Haul, 1993

    There's no better way to know what was going on at Walt Disney World during any period of time than to look at an old park map and times guide! In this episode, Kait and Josie travel back to 1993 to learn more about the marketing, partnerships, communication, and events going on at the parks! From a giant push for all things Aladdin to a 24/7 ice cream bar at Disney's Polynesian Village Resort, it truly was a different (Walt Disney) World!  


    1993 Walt Disney World Vacation Planning Video 

    1993 Magic Kingdom Park Guide Map

    1993 Disney-MGM Studios Guide Map

    1993 Walt Disney World Vacation Planner 

    1993 Walt Disney World Times and Information Guide  

    1993 Disneyland Guide Map  

    53 min
  • Plastic ... It's the FUTURE! The Monsanto House of the Future

    The Monsanto House of the Future is, in our opinion, one of the most underrated, often-forgotten pieces of Disney history. In this episode of The Carousel Project, we take a deep dive into this unlikely partnership, a true sign of the times! 

    House of the Future Tour 

    Facts about the attraction 

    Yesterland Hall of Chemistry/Monsanto Partnership

    Monsanto timeline

    Atomic Bomb research

    How Futuristic was the Monsanto House of the Future? 

    53 min
  • The Opening of Toy Story Land!

    This week on the Carousel Project, we take a trip to Andy's Backyard to explore the opening of Toy Story Land at Walt Disney World Resort! This highly anticipated land opening had many fun campaigns that Kait and Josie remember from just years before! Below, check-out some highlights from this opening event!

    If you like what you hear this week, if you want to tell us your toy story, or if you want to suggest an episode topic of your own, make sure to leave us a review! ⭐️

    Looking for more Carousel Project? Connect with us on Instagram at https://www.instagram.com/carouselprojectpodcast/ ☺️

    Show notes:

    Andy Night campaign: https://disneyparks.disney.go.com/blog/videos/50-andys-celebrate-during-andys-night-in-toy-story-land-at-disneys-hollywood-studios/

    #FollowtheBall advertisement: https://www.youtube.com/watch?v=avMpbH_oU0g

    Babybell Partnership announcement: https://www.prnewswire.com/news-releases/mini-babybel-announced-as-the-official-snack-cheese-of-walt-disney-world-resort-disneyland-resort-and-disney-cruise-line-300541642.html

    59 min
  • The Opening of Splash Mountain

    In this episode we take a journey to the Briar Patch to discuss the opening of Splash Mountain at Disneyland! We discuss advertisements, partnerships, ideation, and of course, the iconic Splash Mountain Rap. 

    44 min
  • A True McDisney Partnership

    This week on the Carousel Project, we take a deep-dive into Disney history through their iconic partnerships with McDonald's! From in-park sponsorships to your favorite vintage dishware, we'll explore all of the moments you remember - and the ones you forgot about too! 

    42 min
  • The Opening of Disneyland Resort

    In our first ever episode we deep dive into the most iconic moment in theme park history - the opening of Disneyland Resort on July 17, 1955. Not only do we explore the day of, but we conduct a case study on all it took to open those gates for the first time through the lens of marketing and public relations. 



    28 min

About The Carousel Project

From the publisher's feed

Here, we explore marketing the magic. Disney and theme park history through the lens of the marketing and public relations campaigns that made them a success.