Bump In The Road

The Carrot and The Stick


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This episode is about getting out of your comfort zone to realize your dreams, using the Oxcart Technique developed by Terry Fossum. The Oxcart Technique is based on the principles of prospect theory, developed by Kahneman and Tversky in 1979. This states that people are more motivated to avoid pain than to seek pleasure. Terry’s method involves creating a failure scenario alongside a success scenario, thereby leveraging both positive and negative emotions to drive action. This dual approach ensures that individuals remain motivated even when the allure of positive outcomes is not enough. Where did this technique get its name? From a story about a farmer and an ox. How can the farmer motivate the ox to pull a cart? A carrot dangled in front of the ox provides motivation, assuming he’s hungry. But if he’s not, the ox needs an extra prod. A stick held by the farmer driving the ox and cart provides that motivation. And between the carrot and the stick lies motivation. Ready to take the first step to creating your own carrot and stick? Listen to the full episode now and start your journey towards achieving your dreams. Visit for more on Terry Learn more about Terry at     What they're saying:   “This is a beautiful book about life, its imperfections, its challenges, and its joys. It is a book of hope and wisdom for all of us facing a bump in the road.” –Pragito Dove   “Pat has woven together beautiful stories of life setbacks that have been transformed into spiritual growth. This book is a gift and a must-read for souls experiencing pain and yearning for growth.”   –Gary Hensel   Learn more at   Follow Bump on: ➡️  ➡️  ➡️  ➡️  ➡️
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Bump In The RoadBy Pat Wetzel

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