<p>You have Chief Officers for everything under the sun, but you probably don't have a Chief Pricing Officer who is tasked with making sure that your bank is doing everything it can to price your loans in a way to insure profitability and accelerate growth.</p> <p>Dallas Wells makes the case for a Chief Pricing Officer.</p>

You have Chief Officers for everything under the sun, but you probably don't have a Chief Pricing Officer who is tasked with making sure that your bank is doing everything it can to price your loans in a way to insure profitability and accelerate growth. Dallas Wells makes the case for a Chief Pricing Officer.

The Case for a Chief Pricing Officer at Your Bank

The Purposeful Banker podcast is focused on the issues, industry topics, and concerns on the minds of bankers, especially in the commercial banking market. From market trends to business strategy, listeners get insightful, concrete information to help them build stronger financial institutions.

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The Case for a Chief Pricing Officer at Your Bank

The Case for a Chief Pricing Officer at Your Bank

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