In this episode we are joined by Jay Johnston, poq CEO and Helen Slaven, poq CRO where we discuss the case for apps for retailers. Why do not all retailers have a shopping App yet? What are some of the cool things that retailers are doing with Apps at the moment? How does the metaverse fit in to an App strategy? Do you remember the sound a modem used to make? These are just some of the things discussed in this, the first episode of Apprising, the Poqcast.