Surge pricing may soon be something that we see for more than just an Uber ride, but what’s the real purpose of companies surging prices? And is it always bad for the consumer? View the full video interview here.

Alexander Shartsis is currently the Head of Acquisitions of Opendoor. He is the former Co-founder and CEO of  PerfectPrice, and prior to this endeavor, he functioned as Head of Business Development and 5th employee at Drawbridge, brought on just after seed funding from Kleiner Perkins and Sequoia Capital. There he grew the company from pre-product and pre-revenue to a $10mm run rate and a $100 million valuation series B in 13 months. He closed both the first 12 advertising clients (e.g., Disney) and first publisher deals including MoPub’s first RTB exchange partnership, and helped build a world class business team.