The $7 Million Business Card | The Casey Zeman Show #4 ft. Chandler Bolt

What if the smartest asset in your business wasn't a funnel or an ad — but a single book sitting on your shelf?

In this episode, Casey sits down with Chandler Bolt, founder of selfpublishing.com, who scaled his company from zero to $65 million in nine years. Chandler explains why he calls one book "the $7 million business card," how he turns a book into the hub everything else in his business runs on, and the contrarian moves that got him here — including walking away from a fully remote company at $70M to open an office everyone told him was a mistake.

If you're a founder, coach, or course creator trying to scale past your current ceiling without burning out, this one's for you.

In this episode:

• Why businesses die of "indigestion," not starvation — and the fix
• How to raise the level of your "no" so you can raise the level of your "yes"
• The "Who's Next" flywheel that turns customer wins into new customers
• Why "what got you here won't get you there" — for strategies, offices, and people
• How to use a book as the on-ramp for your best customers
• The publishing advice almost everyone gets wrong

Chapters:
00:00 - The "Who's Next" flywheel that prints customers
04:00 - Why he left virtual for an office at $70M
09:00 - Half-built bridges and the ADHD founder trap
11:00 - Raise your no to raise your yes
15:00 - The inner work behind a decade of growth
19:00 - Heart, hustle, and what he's actually good at
25:00 - The publishing advice everyone gets wrong
28:00 - The $7 million business card

Connect with Chandler Bolt:
Map out your book with his team: https://selfpublishing.com/casey
selfpublishing.com
Scaling to 8 figures: Chandler Bolt on YouTube

Connect with Casey:
Website: https://caseyzeman.com
Instagram: https://instagram.com/caseyzeman
LinkedIn: https://linkedin.com/in/caseyzeman

Want webinars that sell for you 24/7? Start with EasyWebinar: https://easywebinar.com
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The Casey Zeman Show is where founders, coaches, and course creators learn what actually works to build a business that scales. Hosted by Casey Zeman, founder of EasyWebinar, every episode digs into the real strategy and mindset behind growth — no hype, no theory.

Amy Porterfield built a $130 million business teaching digital courses — then made the gutsy decision to walk away from her signature $60M program and start over with a completely new business model. In this conversation, she breaks down exactly why, how she prepared for the pivot, and what it feels like to be a beginner again after 17 years.

You'll hear why staying in your lane is what earns you the right to pivot, how AI is reshaping what online courses need to look like to survive, and why the discomfort of changing your business model is actually the best sign you're on the right track. Amy also shares her philosophy on investing in yourself — including the $17,000 bet she made while still working her 9-to-5 that changed everything.

0:00 - Introduction: Casey and Amy's 10-year friendship
1:30 - The pivot: Why Amy walked away from Digital Course Academy
5:00 - Earning your elevation: Doing the reps before making a move
6:00 - The new model: Coaching, sales teams, and getting uncomfortable
9:30 - Why discomfort is the only path to business growth
11:30 - How AI is changing the online course landscape
14:00 - Building "Porter" — Amy's custom AI tool for students
16:00 - AI as execution tool vs. mastery: Where the line is
18:00 - How Amy uses AI in her own content creation
20:00 - Why high-touch coaching is having its moment again
23:00 - The soul-feeding power of live coaching calls
24:30 - Why Amy is still investing in education at the $130M level
28:00 - Half-built bridges: How EOS keeps Amy's business on track
31:00 - Missy Elliott or Lauryn Hill?

🔗 CONNECT WITH AMY PORTERFIELD:
🎓 Amy's Free Training: https://www.amyporterfield.com/training
📩 Amy's Newsletter: https://amyporterfield.com/newsletter
📸 Instagram: https://instagram.com/amyporterfield

🔗 CONNECT WITH CASEY ZEMAN:
🎙️ EasyWebinar — Build Webinars That Convert: https://easywebinar.com
📸 Instagram: https://instagram.com/caseyzeman
🔔 Subscribe and turn on notifications so you never miss an episode.

About The Casey Zeman Show:
Casey Zeman is the founder of EasyWebinar and has helped thousands of entrepreneurs build businesses through webinars, content strategy, and online marketing. This show brings you real conversations with people who've built real businesses — no fluff, no hype, just what actually works.

#AmyPorterfield #OnlineBusiness #BusinessPivot #DigitalCourses #Coaching #Entrepreneurship #WebinarStrategy #EasyWebinar #CaseyZeman #OnlineMarketing

What if the reason your content isn't working has nothing to do with your strategy — and everything to do with how you're communicating?

In this episode of The Casey Zeman Show, Casey sits down with messaging expert and content strategist Brandon Lucero to break down why most online content sounds exactly the same right now — and what it actually takes to cut through in a market flooded with AI-generated noise.

Brandon built a brand new parenting account to 27,000 followers in 60 days with no existing audience and no formal credentials in the niche. The secret wasn't posting more. It was leading with perspective instead of information.

In this conversation you'll hear:

• Why your perspective is the one thing AI can never replicate — and how to use it to build trust faster than any tactic
• The three reasons most entrepreneurs never share their original point of view (and which one is holding you back)
• How Brandon uses AI as a multiplier for his own mastery — not a replacement for it
• The exact content process he used to grow 27K followers in a brand new niche in 60 days
• Why sharing your painful experiences in content builds more trust than hiding them

If you've been feeling like your content is blending into the noise, this episode will change how you think about your message.

Connect with Brandon Lucero:

Website: https://brandonlucero.com/

Instagram: https://www.instagram.com/iambrandonlucero/ YouTube: https://www.youtube.com/channel/UCWuT2SICAzXz40OTVBYe39g

TikTok: https://www.tiktok.com/@iambrandonlucero Parenting Brand: https://www.tiktok.com/@groundedparenting

Connect with Casey Zeman: Website: https://caseyzeman.com

Instagram: https://www.instagram.com/caseyzeman TikTok: https://www.tiktok.com/@caseyzeman

LinkedIn: https://www.linkedin.com/in/caseyzeman

The Boring Stuff Is the Scalable Stuff — Here's What Nobody Tells You

Most entrepreneurs searching for how to scale a business without burnout are stuck in the same trap. They think business growth strategies mean doing more, grinding harder, and taking more calls. I used to think the same thing until I started building real systems and IP that allowed my business to run without me. In this episode, I sit down with Marquel Russell — CEO of Strategic Scale Institute — whose business scaling strategies have helped clients generate an estimated $1 billion in revenue, to break down exactly how duplication and multiplication replace brute force effort and create true entrepreneurship freedom.

Marquel and I go deep on what separates entrepreneurs who stay stuck at 30 to 50K a month from those who build a company — not just a business — that generates profit and cash flow without the founder being involved in every decision. If you've ever felt like your business would fall apart the moment you stepped away, this conversation will change how you think.

In this episode, we dig into:
• Why scaling isn't about doing more — it's about duplication and multiplication
• How to identify every place you're the bottleneck in your own business
• The "record everything" asset-building method anyone can start today
• How Marquel went from dropping out in 10th grade to building Inc. 5000 companies
• Why you should build your business to sell even if you never plan to sell it
• The difference between making money and actually building a company
• How to onboard team members so you get ROI on every hire fast

WANT TO GO DEEPER?
This is Episode 1 of The Casey Zeman Show — the podcast where I bring in the sharpest minds in business, coaching, and entrepreneurship to give you what actually works. Subscribe so you never miss an episode. New episodes drop ever other Thursday.

Try EasyWebinar free for 14 days and run your first automated webinar this week:
https://start.easywebinar.com/14daysoffer-trial

Want me to help you build a coaching program that scales without burnout?
Get the Free Training: https://start.easywebinar.com/registration-page

Get my book: "The Sales Experience":
https://get.easywebinar.com/sales-experience

MARQUEL'S RESOURCES
Get on Marquel's My First Billion Newsletter:
www.marqelrussell.com

Access Marquel's free scaling resources:
www.scalemadeeasy.com

CONNECT WITH ME
Subscribe for weekly strategies on webinars, coaching, and building a business that scales without burnout.

Instagram: www.instagram.com/caseyzeman
LinkedIn: www.linkedin.com/caseyzeman
Website: https://caseyzeman.com