The Cash Flow CFO Podcast

“…One of the things that I remind my clients with all the time is any shortcuts you take during the hiring process will cost you when it comes to managing that team member.”

- Jamie Van Cuyk

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Jamie Van Cuyk, the founder and lead strategist of Growing Your Team. Leveraging more than 15 years of expertise, Jamie helps women-owned small businesses master their hiring practices. Her company teaches how to find long-lasting team members and avoid the costly cycle of hiring and firing.

Join us to learn the whole story!

“…I ask my clients… what's the goal of this position? They'll say to save me time. And I'm like, that's great, but why this position? What is this position going to do for you? How is it going to save you time?”

- Jamie Van Cuyk

Trial by Fire

Jamie explains her evolution from corporate marketing to entrepreneurship, with time spent starting a software company, and ultimately founding Growing Your Team. Initially focused on large-scale clients, Jamie pivoted her business to serve smaller operators, after realizing their demand for hiring know-how. And with years invested in the field, Jamie shares what she likes to tell those facing strategic talent acquisition decisions.

Serious Business

Clear and honest job postings attract ideal candidates, Jamie stresses. She explains the significance of aligning job descriptions with the roles' actual responsibilities, set against realistic expectations. She emphasizes the financial impact of bad hires, citing studies that show a wrong hire can cost a business some $7,000 dollars, at a minimum.

Let Go to Grow

Jamie also discusses the importance of filling roles with candidates capable of improving a company’s performance, not just maintaining it. As she puts it, unwillingness to delegate, and fear of new perspectives can hinder owners who mistakenly focus on how duties are performed, instead of welcoming new opinions and methods.

“…Ask yourself, does this need to be done right or does it need to be done by me? And if the answer is it just needs to be done right, you can train someone to do it right. There are things in your business that do need to be done by you as your business grows. That list should actually be getting smaller and smaller...”

- Jamie Van Cuyk

Want to get in touch with Jamie Van Cuyk?

Website: https://growingyourteam.com

Instagram: https://www.instagram.com/growingyourteam

LinkedIn: https://www.linkedin.com/in/jamievancuyk

Facebook: https://www.facebook.com/GrowingYourTeam

Pinterest: https://www.pinterest.com/growingyourteam

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo

Facebook: https://www.facebook.com/thecashflowcfo

Instagram: https://www.instagram.com/thecashflow.cfo

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“I don't care if you want to sell it, but I want you to have a business that can be sold.”

- Jim Padilla

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I have a conversation with Jim Padilla. Jim is a seasoned entrepreneur and global impact strategist, known for his expertise in sales systems and business growth. He's the CEO of Gain the Edge, a company focused on providing top-notch sales systems and professionals. In our chat, Jim shared his journey into the world of sales systems and highlighted the importance of aligning business and personal goals for holistic success.

Join us to learn the whole story!

"Everybody needs to get out of their mind that you owe it to your customer. And I am not saying devalue the customer, always value the customer. Without them, you don't have a business. However, again, along the lines of exactly promise, what is the thing that they hired you for?"

- Jim Padilla

Front-end and Back-end Cash Flow Management

Jim talked about the significance of robust systems and structures in driving business growth. He stressed the need for businesses to focus on both front-end and back-end cash flow management. On the front end, it's about generating sales and optimizing customer acquisition costs. Meanwhile, on the back end, it's about effectively allocating resources, reinvesting profits, and managing expenses to ensure long-term viability.

The "Mountaintop Experience"

We touched on the concept of the "mountaintop experience," where businesses aim to deliver exceptional value to their customers, keeping them engaged and committed for the long haul. Jim emphasized the importance of delivering exactly what customers need, avoiding the trap of over-delivering, and focusing on value alignment with premium buyers.

Scalable Systems and Strategies

Furthermore, Jim shed light on the journey from profitability to viability, encouraging the need for businesses to have scalable systems and strategies in place. He underscored the role of expert guidance in navigating this journey, urging business owners to seek specialized help when needed rather than attempting to solve everything themselves.

Balancing Revenue, Expenses, and Growth

In essence, our conversation with Jim Padilla highlighted the critical role of sales systems, strategic planning, and effective cash flow management in driving business success. It's about finding the right balance between generating revenue, optimizing expenses, and investing in sustainable growth for the future.

“We're on a mission to take people from profitable to viable to buyable.”

- Jim Padilla

Want to get in touch with Jim Padilla?

Instagram: https://www.instagram.com/jimpadilla_/

Website: https://www.jimp360.com/

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/thecashflow.cfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“I often tell our clients that what we do is based on 10,000 years of human psychology. Ignore it at your peril.”

- Elizabeth Purvis

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Elizabeth Purvis, a veteran in digital marketing and messaging strategy, who also happens to be a metaphysical teacher. Elizabeth is the CEO of 7-Figure Goddess, a company uniquely focused on empowering entrepreneurs and leaders in the fields of personal coaching, healing, channeling, teaching, and other transformational pursuits. Elizabeth's specific talent lies in crafting offers and messaging tailored to resonate with well-honed target audiences, while also refining that messaging to stay aligned with their needs and desires, as the world evolves. Elizabeth and I reflect on our shared journey, which now goes back essentially a decade.

Join us to learn the whole story!

“If you don't go right for the person that you want right out of the gate, chances are you're not going to attract as many people as you want of the wrong people…”

- Elizabeth Purvis

Know Your Human

Elizabeth emphasizes the significance of understanding human psychology in crafting effective marketing strategies. Drawing from her background in engineering and her early experiences in direct response copywriting, she highlights the power of offers and messaging in driving business growth. Through her company, Elizabeth helps coaches and practitioners transition from six to seven figures without relying on conventional marketing methods like webinars or sales calls. Instead, she advocates for organic traffic strategies backed by optimized offers and messaging.

Don’t Miss What You Miss

Andrea and Elizabeth stress the necessity of tracking data and making micro-adjustments based on audience responses, both positive and negative. They discuss the iterative process of testing and refining messaging to ensure it resonates with the target demographic. Elizabeth shares insights into her approach of always starting with the question of who the target audience is and what their current needs and pain points are. By staying attuned to audience feedback and market trends, businesses can adapt their messaging effectively and sustainably, she says.

Lots of Little Wins

Andrea and Elizabeth underscore the importance of starting small, testing rigorously, and investing resources wisely based on proven results. They advocate for an iterative approach to messaging and offer development, guided by a deep understanding of the target audience. They call for leaders in marketing to cultivate strong connections with their audience and drive growth over time by prioritizing clarity, alignment, and responsiveness.

“Rules of marketing and offers and messaging are always working. But if we're not paying attention, then that's when… you wake up and you're like, why is no one buying?”

- Elizabeth Purvis

Want to get in touch with Elizabeth Purvis?

Website: https://7figuregoddess.com

Book: https://7figuregoddessbook.com (or on Amazon)

LinkedIn: https://www.linkedin.com/in/elizabethpurvis/

Facebook: https://www.facebook.com/elizpurvis

Instagram: https://www.instagram.com/femininemagic/

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo

Facebook: https://www.facebook.com/thecashflowcfo

Instagram: https://www.instagram.com/thecashflow.cfo

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"I think that's something that sets us apart from other event planners…we're looking at it more from a strategic standpoint… Tell me about your business. Tell me about your offer. What is the purpose and intention of the event in the first place? What are we looking to do? Why are they showing up? Like, what is the journey that we want to take them on and what is the end result?

- Shay Wheat

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Shay Wheat, an esteemed event producer and the CEO of Grace and Ease Productions. With over a decade of experience, Shay has mastered the art of orchestrating high-ticket offer events, consistently delivering substantial returns for her clients within just a few days. Through her insights, Shay sheds light on the strategic fusion of event management and consulting, tailored to meet the unique needs of clients worldwide.

Join us to learn the whole story!

"What if you hosted an event for those people [leads that your sales team didn't close] to come back into your space because they originally spoke to you because there was some type of pain, they were hoping that you could support them in?"

- Shay Wheat

The Power of Strategic Event Planning

Shay underscores the paramount importance of strategic event planning, emphasizing a client-centric approach aimed at achieving desired outcomes. She advocates for events not merely as revenue generators but as pivotal opportunities for community-building and engagement. Drawing from her wealth of experience, Shay provides compelling examples, ranging from philanthropic initiatives to immersive retreats, showcasing the diverse ways in which events can be leveraged to meet clients' objectives effectively.

Navigating Virtual Engagement and Fulfillment Events

Shay delves into the intricate psychology of engagement within virtual events, likening the experience to platforms like Netflix to underscore the significance of maintaining active participant involvement. She elucidates the role of fulfillment events in nurturing client relationships and fostering community cohesion, urging business owners to harness the power of events as potent marketing tools. With practical insights and valuable resources, Shay encourages listeners to explore high-profit event strategies, highlighting their potential to optimize marketing investments and cultivate lasting customer connections through strategic event planning.

Integration of Events with Digital Marketing and Branding

In addition to her expertise in event production, Shay Wheat offers valuable insights into the evolving landscape of digital marketing and branding. She stresses the importance of integrating event strategies with broader marketing initiatives, emphasizing the need for consistency and coherence across all touchpoints. With Shay's guidance, listeners are empowered to reimagine their marketing strategies, leveraging the dynamic synergy between events and digital branding to forge meaningful connections and drive business success in today's competitive marketplace.

"You spend really good money on your marketing, so let's actually find ways that we can scale, grow, leverage and capitalize on the money you've already spent. Yeah, utilize events to do that.

- Shay Wheat

Want to get in touch with Shay Wheat?

Websites: https://graceandeaseproductions.com/ and https://highprofitevents.com/

LinkedIn: https://www.linkedin.com/in/shaywheat/

Instagram: https://www.instagram.com/graceandeaseproductions/ and https://www.instagram.com/shaywheat

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"We're culturally archaic sometimes. We have a high-tech industry that's innovating and delivering food for the world, feeding billions of people. But sometimes our mindsets maybe haven't caught up with what we're delivering."

 - Sarah Beth Aubrey

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode where I had the pleasure of speaking with Sarah Beth Aubrey, a trailblazer in agricultural consultancy and sustainability. As the CEO and founder of the Envoy Group, Sarah leads initiatives aimed at training, coaching, and coalition-building within the agriculture sector. 

Join us to learn the whole story!

"Sustainability is not only environmental, and I work really hard to make sure that we talk about that because, while the environment is a critical element, it doesn't matter if the business can't stay afloat."

 - Sarah Beth Aubrey

Challenges and Opportunities in Sustainability:

 During our conversation, Sarah shed light on the challenges and opportunities inherent in promoting sustainability within agriculture. She stressed the importance of proactive measures to address climate change, emphasizing collaboration across diverse stakeholders. Sarah's advocacy for market-driven solutions underscores the pivotal role of innovation and entrepreneurship in advancing sustainable practices.

Steadfast Commitment to Depoliticizing Climate Discourse:

Despite facing obstacles such as financial constraints and supply shortages, Sarah remains steadfast in her commitment to depoliticizing climate discourse. She champions grassroots movements and emphasizes the need for collective responsibility in addressing environmental concerns. Through her work, Sarah aims to inspire businesses and individuals to embrace sustainability as a core value, integrating environmental stewardship with economic viability and social responsibility.

Vision for the Future:

Sarah's visionary approach highlights the transformative potential of sustainable practices for the future of agriculture and beyond. She continues to advocate for a holistic approach to sustainability, recognizing its profound impact on the environment, economy, and society. As Sarah continues to lead the charge in the agricultural sector, her efforts promise to shape a more sustainable and resilient future for generations to come.

“You have to be where your industry is going, otherwise, what value do you really bring as a consultant?”

- Sarah Beth Aubrey

Want to get in touch with Sarah Beth Aubrey?

Linkedin: https://www.linkedin.com/in/sarahaubrey

Instagram: https://www.instagram.com/sarahbethaubreysba/

Website: https://theenvoygroup.co/

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"I would not be where I am professionally... if it weren't for having attended to the gaps in my own psychological foundation."

- Annie Wright

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I welcome Annie Wright, a licensed psychotherapist and founder of Evergreen Counseling, a boutique therapy center in Berkeley, California. Annie specializes in supporting ambitious women from relational trauma backgrounds and runs an online course called Hard Families, Good Boundaries. Annie and I share a common experience working with many upwardly mobile women, and we discuss the intersection of money, trauma, and personal growth.

Join us to learn the whole story!

"Trauma survivors have symptoms, not memories."

- Annie Wright

The Journey to Evergreen Counseling

Annie explains how her personal journey of healing from childhood trauma led her to create Evergreen Counseling. She emphasizes the importance of creating a specialized space for trauma survivors to receive effective therapy. But as the center grew rapidly, Annie recalls how she confronted the complexities of managing money, and the HR challenges of her ever-expanding professional team.

Financial Management Insights

Having Andrea one-on-one, Annie takes the opportunity to seek advice about finance tools for businesses like her own. Andrea explains the necessity of creating a financial management dashboard that integrates key performance indicators, budgeting, and forecasting. She emphasizes the importance of analyzing variances and adjusting pricing strategies to align with financial goals.

Key Takeaways

Andrea and Annie's conversation highlights the struggles, both financial and personal, which confront entrepreneurs. As experts in their trades, they both make clear that tools and systems exist which address factors limiting growth and development. For many, past trauma remains a hurdle inhibiting progress and constricting behavior. A therapist, like Annie, offers professional solutions. And also for many, core business success can outpace financial management capability, likewise creating a barrier to growth. The services of a financial strategist and CFO, like Andrea, provide a way forward. In their discussion, Andrea and Annie acknowledge and celebrate the overlap among what they do professionally.

"If you want to know what your stuff is, try being in business for yourself or being in a long term romantic relationship."

- Annie Wright

Want to get in touch with Annie Wright?

Website: https://anniewright.com

Evergreen Counseling: https://evergreencounseling.com

Facebook: https://www.facebook.com/anniewrightpublicpage

Instagram: https://www.instagram.com/anniewrighttherapist

Pinterest: https://www.pinterest.com/AnnieWrightLMFT

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo

Facebook: https://www.facebook.com/thecashflowcfo

Instagram: https://www.instagram.com/thecashflow.cfo

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“Part of my journey is making sure that, you know, local communities and minority and women owned businesses understand about the various opportunities that are available through government agencies or large corporations.”

- Jean Kristensen

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode, as I hear from Jean Kristensen, the CEO and chief consultant at JKA Solutions. Jean connects women and minority businesses with government and large corporate entities seeking diversity in their contracts. And previously, Jean experienced firsthand the struggles and successes that come with rapidly scaling a family business built from scratch.

Join us to learn the whole story!

“There are so many of these partnerships happening right now where non-minority firms, non-diverse firms, large companies, are looking to gain access to market share that is earmarked for small businesses.”

- Jean Kristensen

Transformative Leadership and Impactful Change

Under Jean's leadership at JKA Solutions, a dedication to empowering businesses through supplier diversity, outreach, consulting, and training is evident. Her personal success story of transforming a family-run security guard company into a thriving enterprise showcases the transformative power of supplier diversity. Others have taken note of Jean, who’s found herself included among New York’s MWBE Power 50, and named as one of the "Top Women to Watch in Real Estate."

Exploring Opportunities

Andrea learns about Jean’s unique career path, from the family's security guard company to becoming a leading figure in supplier diversity. Jean shares challenges and triumphs, offering insights into the vast landscape of opportunities for women and minority-owned businesses. The conversation delves into government contracts, corporate initiatives, and upcoming investments in diversity expected from the public and private sectors.

Business Growth with a Social Purpose: Actionable Insights

In the final segment, Andrea and Jean discuss steps for businesses looking to scale and tap into diversity-seeking opportunities. Jean emphasizes the need for intentional planning, financial health, and strategic partnerships. Andrea and Jean both note the importance of well-structured financial foundations and the role of organizations like The Cash Flow CFO, which guide businesses toward sustainable growth.

“…I don't want to make it sound perfect, I don't want to make it sound easy, but we were able to gain access to many lucrative government contracts and many contracts in the private sector that propelled us from a small family run business to one of the largest companies, largest minority women owned security companies at the time…”

- Jean Kristensen

Webinar: Click HERE to register for the February 28th webinar with Andrea & Jean!

Want to get in touch with Jean Kristensen?

Website: https://jkasolutions.com/

LinkedIn: https://www.linkedin.com/in/jeankristensenassociates

Facebook: https://www.facebook.com/JEANKRISTENSENASSOCIATES

Twitter: https://twitter.com/jeankristensen

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo

Facebook: https://www.facebook.com/thecashflowcfo

Instagram: https://www.instagram.com/thecashflow.cfo

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

“There comes a point where systems and processes that can help you record and track and follow up allow you the freedom to be able to go after more work, bigger jobs without the tedium that comes with having to manage that all in your head or yourself."

 - Alana Wise

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Alana Wise, as she shares her insightful business knowledge and discusses her journey to success. is the founder and CEO of Bio Logical, a consulting firm specializing in wildlife and plant resource management on construction projects. Alana, recognized as one of Vegas INC's 40 under 40, also serves on the Nevada Board of Wildlife Commissioners, contributing her expertise to policy decisions related to conservation and wildlife management. Additionally, she is a founding member of Desert Innovation, Research and Technology, a nonprofit aiming to inform young individuals about opportunities and careers in various trades.

Join us to learn the whole story!

"It's a long road, it's tough. But the bright side of all of that and the reason that it was worth it is because it's changed how we do business."

 - Alana Wise

Alana's Journey and Interests

Alana shares her journey into the industry, emphasizing the unexpected nature of discovering the world of wildlife consulting. With a background in biology, her love for animals led her to work outdoors with species like desert tortoises and foxes. Alana also has a passion for board games, as she participates in the World Series of board games where she reached the semifinals in an outer ring event.

Business Growth and Scaling

Andrea commends Alana on the remarkable expansion of Bio Logical over the last three years. Alana attributes this success to overcoming challenges, implementing effective software systems, and making strategic investments. The discussion delves into the complexities of managing a consulting business, dealing with large construction projects, and the importance of utilizing technology to track metrics and improve efficiency.

Balancing Progress and Conservation

The conversation concludes with insights into Alana's involvement in policy decisions, her outlook on balancing environmental conservation with infrastructure development, and the positive impact her company has on responsible growth. Alana emphasizes the importance of finding the right balance between progress and protecting endangered species, showcasing how businesses can thrive while contributing to sustainability.

"The reason I can go to a board gaming competition is because, you know, I have a great team and great system supporting me at this point. "

 - Alana Wise

Want to get in touch with Alana?

Website: getbiological.com

LinkedIn (personal): https://www.linkedin.com/in/alana-wise-56bb69a0/

LinkedIn: https://www.linkedin.com/company/bio-logical-llc

Instagram: https://www.instagram.com/bio_logical_llc/

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"...the CEO just kind of gets stuck in all the different pieces of the company and it just becomes this monster that even as you staff up, even when you bring in management, you still find yourself stuck in the day to day…And what's happening is they're building themselves into the model of the business and you cannot scale that “

- Mandi Ellefson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Mandi Ellefson, the founder of Hands-Off CEO. She and her team scale million dollar consulting agencies, with less reliance on the CEO. She helps them first generate more cash to scale with an irresistible offer that's easier to sell. And attracts clients that pay 50-600% higher fees– in 90 days or less. This helps the CEO free up time to focus up to 1/2 of their work week on accelerating profits. Mandi is a published author of The Hands-Off CEO and a host of the Hands-Off CEO podcast.

Join us to learn the whole story!

" the problem is…you need systems, but you need the right systems that are built upon the right offers. And if you don't have the right offers, you're not going to have enough profit to be able to actually hire the right people to remove yourself from this.”

-Mandi Ellefson

Background and Journey:

Mandi delves into her accidental entry into this field, stemming from her own struggles with a dependent agency. Being pregnant with her second child, she shut down her business temporarily, leading to introspection. Mandi talks about her journey, testing, and problem-solving that eventually shaped her approach to support CEOs in freeing up time and maximizing profits.

Services and Challenges:

Mandi sheds light on how Hands-Off CEO supports businesses in creating scalable and exciting ventures. She emphasizes the importance of having the right offer, pricing, and value proposition to drive profitable growth. Addressing common pitfalls, she discusses the challenges CEOs face when trying to delegate or hire better people without the foundational elements in place.

Building a Scalable Business Model:

The conversation explores the significance of intentional growth and the need for CEOs to define their business models clearly. Mandi highlights the value of a compelling vision, transformation-focused services, and pricing strategies. The discussion concludes with insights into transitioning from a referral-based to an intentional lead generation approach for sustainable business growth.

"The problem is… with scaling, everyone looks at operations and the operations are just… the glue that holds everything together. But really what you need to be looking at is…how are you positioning your services in the market? What are the kind of transformations that you're providing?”

-Mandi Ellefson

Want to get in touch with -Mandi Ellefson?

Website: https://handsoffceo.com/

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

"If you want to do something great and big and wonderful, if you want to change, your first course of action should be, who's coming with me? Who can help me? Who can show me?"

-Kelsea Koenreich

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview the incredible Kelsea Koenreich. Kelsea's journey from nightly binge drinking and three arrests to becoming a successful entrepreneur, author, speaker, wife, and mom of three is truly inspiring. She brings a unique perspective to the table, helping women tap into their potential by building true freedom through emotional intelligence.

Join us to learn the whole story!

"I believe that none of us are self-made. And I think that I owe everything to what I've built, what I've created, anything that I've done, I have not done by myself."

-Kelsea Koenreich

Unveiling the Past: From Rocky Childhood to Rock Bottom

In our conversation, Kelsea shares her personal transformation and how she overcame a self-destructive path. Born and raised in Texas, her rocky childhood set the stage for a decade of experimentation and arrests. However, the turning point came when she decided to live intentionally, leaving behind destructive behaviors and embracing a journey of self-discovery.

The Road to Reinvention: Embracing Change and Purpose

Now, as a consultant, Kelsea specializes in working with service-based mom founders, guiding them through a process of assessing their businesses and creating sustainable solutions. Her approach involves clearing the clutter, formulating sustainable strategies, and uncovering unseen potentials. Kelsea emphasizes the importance of aligning personal and professional goals to achieve true success.

Data-Driven Growth: The Power of Strategy and Collaboration

We discuss the power of combining data and strategy to drive business growth and personal fulfillment. Kelsea highlights the need for women entrepreneurs to create a path that aligns with their desired lifestyle and challenges the traditional notion of success. She also stresses the importance of seeking help and building a dream team, combining the expertise of a CFO with strategic mentorship.

"There's so much power in knowing and truly understanding your financial situation and there's so much freedom of choice that comes when you know that."

-Kelsea Koenreich

Want to get in touch with Kelsea Koenreich?

Website: https://www.kelseakoenreich.com/

Instagram: https://www.instagram.com/kelseakoenreich/

LinkedIn: https://www.linkedin.com/in/kelseakoenreich/

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ