The Cassandra McClure Show

In the latest installment of the Founder Series, Kat is sitting down with Andrew Nicol, the mastermind behind Element Brooklyn. In this conversation, they discuss the brand's mission to provide sustainable & more affordable refills for the luxury home items we all know and love and reduce plastic waste. They’ll also get into the importance of eco-friendly practices in the personal care industry and Andrew’s own personal journey in sustainability and business.

Takeaways

• ​How the idea for Element Brooklyn began
• ​Why refill
• ​How you can keep & refill your bougie soaps and candles for less!
• ​The importance of supporting refill stores
• ​Andrew’s journey from law to entrepreneurship
• ​Andrew’s take on sustainability & the one thing you can do today to be more sustainable

Shop Element Brooklyn HERE.

Follow Element on Instagram and TikTok. 

Learn about how you can win a $5000 grant to be featured at our next event!

Cassandramcclure.com/grant

In the latest installment of the Founder Series, we're chatting live with Sarah Potempa, the CEO and inventor of the Beachwaver on how they tackle sustainability at scale. Since the viral curling iron launched 14 years ago, they've been able to reduce packaging by 50% all the while continuing to grow the brand. We'll also chat with Sarah about how she views sustainability in both business and at home.

Shop the BEACHWAVER.

Follow Sarah on Instagram and TikTok. 

Connect with Glo Eco HERE.

Connect with Kat HERE.

Get ready for a mini masterclass on creating the life of your dreams, leading from a heart-centered space, and building regenerative businesses that make a real difference in the world with Suzy Batiz! Suzy is such an inspirational speaker and business leader. She's the founder of multiple brands including PooPourri & Supernatural. In this live episode recorded at Foundermade in LA I got to chat with Suzy on all things regenerative business and I can't wait for you all to hear this inspiring conversation. Key Takeaways: Leading from a heart-centered space in business How Regenerative business goes beyond sustainability to create positive impact. Creating clean products that work better than toxic alternatives is crucial. Why personal development is key to creating success in both life and business challenges and transformations Sustainable living should be about gaining benefits, not sacrificing quality. Co

The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions. 

Both founders, Jeriel and Bobbie, share a passion for skincare, and I’m excited to talk to them today about the story behind their business.

Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skincare. This passion and a personal need for effective products led to the founding of SIMPLY THIS. She partnered with her husband and focused on creating high-quality, sustainable skincare products. The brand, emphasizing efficacy and natural ingredients, gained traction in China and recently expanded to the United States to become a significant player in the global clean beauty market.

Check out Elaine's Clean Living Magazine feature: https://us.readly.com/products/magazine/clean-living-magazine

Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past?

In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world.

Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights.

Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space.

Tune in to get insider tips and learn how to make PR work for you!

https://Www.Cassandramcclure.com

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