The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by David Stroud, Founder and President of Pivot Coldbrew, which was featured in this Thursday's Cassandra Daily on new adaptogenic and nootropic coffee drinks. David gives us his insight into the brand’s "chillbrew" coffee beverage, which encompasses a precision-crafted blend of cold brew, adaptogens, and nootropics with clinically proven benefits. The result is smart, stable energy with no jitters or caffeine crash, and it’s packaged in a handy, ready-to-drink format.

On this week's episode, our host Nina Rupp recaps fintech initiatives geared toward increasing Gen Z's financial literacy, innovative fragrance tech, an update on sports amid the ongoing pandemic, and qualitative data around young people's entertainment habits. 

On this week’s episode (the first of the new year!), our host Nina Rupp is joined by Russell Barnett, the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream. Russell and Nina explore all aspects of the My/Mochi brand, which is currently America's fastest-growing frozen novelty that owns 80% of the mochi ice cream category in retailers and 98% of the category in convenience stores. In three years on the market, My/Mochi products are available in over 30,000 retailers including 7-Eleven, Wegmans, Walmart, Target, Kroger and Publix, and the company is doing around $175 million in retail sales annually, which is projected to double in the next two years. 

On this week’s episode, our host Nina Rupp is joined by Brad Marks, the CMO of Som Sleep. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night, and Brad and Nina talk all about the beverage, why sleep hygiene is absolutely essential, and even unpack some Cassandra research around health and sleep that further supports Som's market positioning.

On this week’s episode, our host Nina Rupp is joined by Emily Albright Miller, Vice President of Strategy & Insights at Big Red Rooster, a JLL company. Emily shares some truly can't-miss insights around consumer behavior as it relates to retail and shopping in light of the pandemic, and Nina and Emily outline three major areas of trend acceleration happening in this vertical.

Big Red Rooster, a JLL company, is a multidimensional brand experience firm creating transformative human experiences that get results.

Our host Nina Rupp recaps this week's Cassandra Dailies, covering innovative healthcare models that are growing amid the Covid-19 pandemic, better-for-you baking mixes, next-gen interconnected fitness platforms, and content collectives known as TikTok houses. 

On this week’s episode, our host Nina Rupp is joined by Michael Corti, Cassandra's VP of Business Development. Michael shares insights around the polarization affecting today's Gen Zs (captured in this Cassandra Daily article on how modern young adults feel about last week's presidential election) and Cassandra's quant-based segmentation.

Our host Nina Rupp recaps this week's Cassandra Dailies, which include exciting agtech innovations that will redefine the future of farming, new diversity and equity training programs, the rise of virtual floral arranging classes, and brands' Halloween initiatives, which celebrate "Spooky Season" amid the Covid-19 pandemic. 

On this week’s episode, our host Nina Rupp is joined by Christopher Skinner, Founder and Principal at School House. Chris and Nina take a deep dive into the topic of what crowdsourced beauty looks like and means today (spoiler alert: it looks a lot more like emotional and purpose-driven brand conversations). Chris possesses a wealth of knowledge around the topic, and he lends us valuable insights from his experience and his multi-disciplinary background. 

School House is an NYC-based beauty branding agency that specializes in cut-through strategy, engaging creative and immersive environments for the world’s most in-demand beauty brands.

Our host Nina Rupp recaps buzzy cross-industry shoe collabs, language learning apps, Gen Z-led social media networks, and what our Cassandra Collective members say about the modern day voting process.