The Casted Podcast

Today we’re learning from the CMO of one of the hottest brands in B2B - that’s Tricia Gellman, the CMO of Drift. She shares openly about how she and the executive team at this big, bold, beloved, fast-growing SaaS company saw down and around the corner in this unprecedented time to act quickly for the health of the team - AND for the business.

Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.

Key Takeaways

🛡 Protecting people and growth

⚡️ The creation of The Rev Growth Summit

⏰ How Drift can help marketers now

👓 Focusing more on the customer

➕ Adding value to the future of sales and marketing

✅ Setting priorities for the team

🗣 Advice for marketers

Marketing in the time of coronavirus. To say that we are in uncharted territory is an understatement to say the least. None of us has been here before. No other crisis has been quite the same as this one and as marketers, it presents its own set of unique challenges. How are you supposed to reach out to and engage with your audience in a time like this? With your strategy overhauled your events canceled, your campaigns up in the air. What is a marketer to do now? And where do we go from here?

We, like many of you, are pivoting our marketing efforts here at Casted in response to what's happening in the world today with COVID-19 crisis. As all of these changes started to bubble up, our team and I asked the same question that so many of you did. How can we help? It was and is so important to us wage seek first and foremost to bring you value and help you, our audience, navigate these uncharted waters. So what we're doing in the very best way we know how is starting with authentic conversations.

That's why we're starting season 3 of The Casted Podcast right here today. We're starting with this episode where you will hear from CMOS and marketing leaders as they are experiencing this whole situation right along with all of you. Hear as they are rethinking their strategies, retooling their messaging, allocating their event budgets differently or even taking their events online and working with their teams and other departments in new ways.

We're first going to hear from Gina Hortatsos of Logicgate as she shares how she and her team made the move to remote work, what metrics she's watching today, how that's changing over time, and her strategy and how it's adopting in this new state of normal.

Key Takeaways

🔗 Making sure your team is still connected

📣 Communicating across teams

🤔 Thinking about how your business can help

❌ Stripping away what doesn't matter

🧠 Rethinking your messaging and outreach

✨ New opportunities emerging

✍️ How to approach decision-makers right now ❔

🗣 Advice for marketers who are rethinking their strategies

Process, love it or hate it, it's an incredibly important part of content strategy. Because without some kind of process, things that can be very creative and involve several people - like podcasting - can become very overwhelming, very fast. Today we sat down with David Poole, Director of Marketing at Georgian Partners and one of the hardworking marketers behind the scenes of The Georgian Impact Podcast. When talking with David about their podcast, one thing became very clear very fast. They are very much like me when it comes to where they fall on the process discussion.

With a six part podcasting process, David and his team have created an assembly line of sorts that works for them to ensure each podcast episode is well-thought out, managed, activated, and measured effectively.

David gave us a deep dive into each step of their process, including how each episode comes together, tips for working with an agency, and how transcriptions have become an important part of his process.

Key Takeaways

🎙 How the podcast fits into the overall marketing strategy

6️⃣ A six-part podcasting process

📚 Advice for working with an agency

🤝 Building relationships for engagement

📊 Measuring impact

✍️ Advice for starting a podcast

Today, we’re sitting down with Dan Misener, Head of Strategy and Audience Development at Pacific Content. We loved talking with Dan because Pacific Content is behind some of the BEST branded podcasts out there. And he was able to peel back the curtains of how their company helps these brands ideate, create, and execute extremely successful podcasts.

So what’s their big secret? Well, they’re helping their clients think and act more like media companies, not brands. Doing that allows them to genuinely make audience-first shows, while using the brand’s superpowers to build an audience quickly.

Dan discusses the opportunity brands have to earn their audience’s time and attention and create loyal followers through podcasting. He also brings up an important point for anyone thinking about whether podcasting is worth the investment... as a brand when you focus on creating quality shows, you’re also creating evergreen shows that you can revisit and repromote - giving you more bang for every podcast buck.

Key Takeaways:

📈 Getting started with strategy

⏳ Earning an audience's time and attention

🔋 Using brand power to grow audiences quickly

🍃 The thing about evergreen content

🎙Investing in the long shelf life of podcasting

🛠 Build a show for your audience

Today, we’re sitting down with Bayley Dietz, Senior Marketing Manager at OpenView, and one of the hardworking marketers behind the Build podcast. When talking with her about their audience, it’s clear that OpenView is doing something right. Every week, they send out a blog roundup to their 100,000 subscribers. So with such a successful blogging network, why podcasting? Simple. Their team saw an opportunity to go to a channel that was popular among their audience, a chance to get into their audience’s headphones you could say. Bailey took us behind the scenes at OpenView and gave us an inside look at creating the Build podcast and how they make it so sticky (hint: it has to do with the amazing network of leaders the company has). We also dive into how their podcast fits into their overall content strategy, and how the team uses podcasts to create even more content for their brand.

Key Takeaways:

Be where the listeners are

Using podcasts to supplement your goals

You don't need a large team, just a great process

How do you measure impact?

Advice for the unheard voices behind the mic

Get everyone involved