The Catalyst Effect with Rich Keller

Siri Lindley knows what it means to fight for the life you want.

A two-time World Champion triathlete, world-renowned coach, author, and cancer survivor, Siri has reached extraordinary heights. But behind those accomplishments is a deeply human story of self-doubt, resilience, courage, love, and ultimately learning to become fully who she is.

In this deeply personal conversation, Siri takes Rich through six defining moments that shaped her life: from beliefs formed in childhood and the relentless drive they created, to the choices that challenged her to live authentically, to a battle with cancer that changed her understanding of strength, love, and what it means to receive.

Along the way, Siri shares how she went from finishing dead last in her first triathlon to becoming a two-time World Champion, the people and experiences that changed the trajectory of her life, and the lessons she now carries forward as a coach and leader.

This episode isn't simply about overcoming adversity or becoming a champion.

It's about what can happen when we stop allowing the beliefs we've carried to define who we become.

Siri's story is one of perseverance, vulnerability, authenticity, love, and a powerful reminder that some of life's greatest challenges can ultimately lead us closer to who we've always been.

Listen now to discover the six catalysts that shaped Siri Lindley and the One Word Rich believes captures the journey they reveal.

Turning disruptive moments into defining ones.

I amplify stories of people who turn their disruptive moments into defining ones, using them to Stand- out, Conquer Obstacles, Reach Excellence, and SCORE by creating new possibilities that serve others.

Here are the 5 Things You Need to Know About Ella Macduff

1. Ella is a Senior at the University of Maryland who turned a night she almost didn't survive into the start of a movement.
2. If you're a college student, or a parent of one, you MUST hear this episode. What happened to Ella can happen to anyone, and her story will change how you think about safety, support, and speaking up.
3. She's the co-founder of Chasing Red Flags, a mental-wellness brand that reclaims our red flags as signals for self-awareness and growth.
4. Her Catalyst Moment ignited a mission to protect victims, raise awareness, and spark real change.
5. She created a powerful tool for self-discovery, healing, and connection, one we'll explore during our time together.

This conversation is raw, real, and necessary. Ella's story is a masterclass in COURAGE and the kind that reminds us tostay aware, stand with our friends, and never stay silent.

Let's meet Ella Macduff.

Myles Grossman is a passionate advocate for living life to the fullest, driven by the desire to reach his highest potential and inspire others to do the same. In the wake of a family tragedy, Myles faced profound grief and uncertainty about his new reality. To process his emotions and find clarity, he made the bold decision to leave his job and his New York City home behind, embarking on a one-way journey to Paris. This pivotal moment sparked an incredible 9-month adventure across the world. Through this transformative experience, Myles gained profound insights and a fresh perspective on life. Now, as he shares his untold stories and invaluable lessons, he inspires others to embrace their own journeys. To honor his sister Hallie's memory, he and his family created a foundation dedicated to supporting the causes she cared about, making the world a better place and helping him process his grief in a meaningful way.

Let's meet Myles Grossman.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!

Here are the 5 things you need to know about today's guest Sally Wolf:

Number 1

She is one of the most inspirational women you'll ever come across, as evidenced by the award her Stanford classmates bestowed upon her, which we discuss in this episode.

Number 2

Sally spent two decades rising in the corporate media industry, before a health challenge changed the direction of her life.

Number 3

Despite her diagnosis, you will learn about Sally's ability to live with an abundance of joy and determination to serve others.

Number 4

You will hear about sally's unexpected (and unique) hobby.

AND

Number 5

The 'One Word' I chose for Sally's story that embodies the message I want everyone to walk away with after our conversation.

Let's meet Sally Wolf.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!

On July 3rd, 2020, Bradi Nathan got the call no parent ever wants to receive: her son, Jack, had passed away at the age of nineteen. The prior evening, Jack had been at a friend's birthday party and swallowed, what he thought, was a Percocet. The pill was laced with Fentanyl.

One Party

One Night

One Pill

One Millisecond Decision

Jack never woke up.

Bradi Nathan took over her son's brand, Happy Jack, with the intention of continuing to raise awareness about mental health. She decided to carry on what Jack had started in order to pay tribute to his memory and complete his objective!

This is Happy Jack Mom's motivational story.

Let's meet Bradi Nathan.

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!

Here are the 5 things you need to know about today's guest, Brooke Eby:

Number 1:

Brooke was 29 years old when she experienced her first symptoms. It would be four years before she received her official ALS diagnosis at the age of 33.

Number 2:

Brooke shares an experience at her friend's wedding that shifted her entire perspective on how she was going to process her diagnosis.

Number 3:

Brooke turned to her strong sense of humor to bring her ALS story to the social media world. With millions of views, Brooke's ultimate goal is that her humor continues to boost others through difficult times.

Number 4:

Brooke shares how a private message on Instagram led to a game-changing donation match for her ALS fundraiser.

AND

Number 5:

The 'One Word' I chose for Brooke's story that embodies the message I want everyone to walk away with after our conversation.

Let's meet Brooke Eby

Episodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this!

Here are the 5 things you need to know about today's guest, Leslie Weirich:

Number 1: Leslie is honoring her 20-year old son Austin, who died by suicide in September, 2016, by doing battle for other youth who lose hope. Leslie now devotes much of her life tirelessly campaigning for suicide prevention, by speaking to teens, young adults, and parents around the world.

Number 2: Despite Austin having it all - perfect grades, scholar athlete, President of his class, the list goes on - he took his own life and Leslie believes Austin's story has the power to save other young lives, and spare other parents the devastating loss they experienced.

Number 3: In this episode, Leslie shares the one question she asked 3 High School audiences that led to her CATALYST MOMENT.

Number 4: Leslie also discusses brain science, specifically the role the pre-frontal cortex plays in suicide and suicide prevention.

AND

Number 5: The 'One Word' I chose for Leslie's story that embodies the message I want everyone to walk away with after our conversation!

Let's meet Leslie Weirich!

I've always had a bucket list item that I thought would never happen in my lifetime…giving a 𝐓𝐄𝐃 talk! Well five years after making a spur-of-the-moment decision to quit my corporate career, that crazy dream became a reality when I spoke at 𝐓𝐄𝐃𝐱 𝐌𝐚𝐧𝐡𝐚𝐭𝐭𝐚𝐧 𝐁𝐞𝐚𝐜𝐡 on November 5th, 2022 in California. Candidly, my overall experience was both CHALLENGING and profound. That's why I decided to record this episode, in the hopes of paving an easier road for anyone who is fortunate enough to make it onto a 𝐓𝐄𝐃𝐱 stage like I did. In addition to sharing my 6-month journey to the red dot, I also share 10 learnings that will help anyone who is fortunate enough to share their idea with the world! Good luck on your journey to the red dot!

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip…Dolly Parton!

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.

Here are the 5 things you need to know about today's guest, Franzi Ibscher:

Number 1: Franzi was born and raised in Munich, Germany.

Number 2: Franzi is a graduate of the Rotterdam School of Management at Erasmus University in the Netherlands and received her master's in management and entrepreneurial leadership at the Babson Olin Graduate School of Business in Wellesley, Massachusetts.

Number 3: In this episode, Franzi shares the lessons learned from the healthcare startup she co-founded and later had to shut down due to Covid.

Number 4: In this episode, you'll also learn one of Franzi's hiring practices called 'The Airport Test.'

AND

Number 5: Franzi's 'One Word' personal brand. Take a listen to this episode to hear her answer.

Let's meet Franzi Ibscher.