What’s really shaping the future of roofing in 2025 & 2026? In this episode, Joel Viera of the Western States Roofing Contractors Association joins host Jennifer Bagley to break down the big changes, challenges, and opportunities facing the roofing industry. 

They dive into the must-know details about the upcoming Western Roofing Expo from September 28 to 30, 2025, discuss how AI and new tech are transforming every aspect of roofing, and explore strategies to overcome labor shortages and win more business. Whether you’re a roofing contractor, a trade pro, or looking to expand your business, this episode is your go-to guide for what’s next—and how to get ahead.

Perfect for contractors, business owners, and anyone interested in the future of roofing, tech, and professional growth in the trades.

Timestamps:

00:00 – Introduction & Meet Joel Viera
03:17 – Western Roofing Expo Details
04:55 – Davis Memorial Foundation & Scholarships
05:16 – Education & Seminars
09:23 – Technology & Innovation in Roofing
10:06 – Major Industry Trends: AI, Labor & Immigration
12:15 – The Impact of AI on Roofing Businesses
15:09 – Adoption of AI in Roofing Companies
17:41 – Trade Show Booths & Vendor Opportunities
18:57 – Podcasts & Live Content at the Expo
20:06 – Adding Roofing to Your Trade Business
21:57 – Collaboration Among Trades
23:50 – Final Thoughts: Why Attend & Get Involved

Guest Details:

Joel Viera
Title: Executive Director, Western States Roofing Contractors Association (WSRCA)

Background: Joel heads the Western States Roofing Contractors Association and oversees the nationally recognized Western Roofing Expo. With over 25 years in the industry, Joel is known for driving innovation, bringing the roofing community together, and championing education, scholarships, and new industry standards.

Relevant Links:

• Western Roofing Expo (Registration, Agenda, Sponsors, and Info)
• Western States Roofing Contractors Association
• National Roofing Contractors Association
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Call to Action:

Got value from this episode? Subscribe to Catalyst for the Trades on Spotify, Apple Podcasts, or your favorite platform. Share this episode with fellow roofing pros or anyone looking to future-proof their contracting business. Ready to level up? Don’t miss your spot at the next Western Roofing Expo—register early!

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to scale a successful HVAC, plumbing, or electrical business today? In this episode, industry expert Mike Disney shares the hard truths and powerful tactics he’s learned over a decades-long career, covering everything from finding the right mentors and avoiding toxic “advice” online to winning at recruiting, building trust with homeowners, and staying ahead in the age of AI.

Hosts Jennifer Bagley and Chuck Staszkiewicz dig deep with Mike on leadership, hiring, branding, standing out against the competition, and practical strategies for growth—even when private equity or new tech shake up the status quo. If you’re a contractor or business leader ready to future-proof your trades business and attract top talent, this episode is packed with actionable insights you won’t want to miss.

Timestamps:

00:00 - Welcome & Introductions
05:30 - State of the Trades: The Good, Bad & Ugly
12:50 - Finding Mentors & Filtering Information
21:00 - The Power of Positive Leadership
27:00 - Building Trust & Brand Consistency
34:00 - Competing Head-to-Head: Mindset & Process
40:50 - AI, Tech Adoption & The Future of Recruiting
46:00 - Recruiting Best Practices & Onboarding That Works

Guest Details:

Mike Disney
Title: Founder, Winding River Recruiting
Background: Mike Disney is a leading expert in trades recruiting and organizational leadership. With 12+ years of hands-on industry experience, he’s held executive roles at Gold Medal Service and CEO Warrior, shaped hundreds of trades businesses, and guided company transitions through private equity. Now, Mike helps contractors recruit better, build stronger cultures, and level up their hiring and retention, bringing real-world insights into every conversation.

Relevant Links:

• Winding River Recruiting
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Missed calls are costing contractors serious money, but AI is changing the game. In this episode, Brad Scruggs, President & CMO of ZyraTalk, sits down with Jennifer Bagley to unpack how artificial intelligence is rapidly reshaping customer communication for home service businesses. From automating appointment scheduling and integrating with CRMs to training AI agents that learn and adapt, Brad shares his front-line perspective on building scalable, ROI-driven AI solutions for the trades.

Brad and Jennifer break down the shift from basic chatbots to sophisticated, agentic AI, dive into deep FSM integrations, and reveal the crucial support AI can provide for contractors of all sizes, especially when every call counts. Whether you’re a tech-forward business or feeling behind, this episode covers practical insights for home service leaders who want to leverage AI for growth, efficiency, and superior customer experience.

Perfect for HVAC, plumbing, and service companies ready to embrace the future (and eliminate voicemails for good!).

Timestamps:

00:00 - Welcome & Introductions

02:04 - ZyraTalk’s Origin Story

04:55 - The Leap to AI: Challenges & Evolution

08:21 - Scaling Support & Self-Onboarding with AI

11:38 - AI vs. Human: Changing Customer & Company Workflows

15:01 - Deep Integrations: ServiceTitan, Housecall Pro & Beyond

20:14 - Multi-Channel Communication & AI

27:58 - ROI & Real Results

30:58 - Why Voicemail and Old-School IVR Are Obsolete

34:27 - The Future: Agentic Agents, Booking Bots & Online-First Customers

41:43 - Fast-Forward 10 Years (or Maybe Just 2): Predictions on Tech, Jobs & Human Adaptation

Guest Details:

Brad Scruggs
Title: President & Chief Marketing Officer, ZyraTalk
Background: Brad is a co-founder of ZyraTalk, a pioneering company delivering AI voice, chat, and automation solutions for home service businesses. With 11 years in the trades and a deep background in lead generation and technology disruption, Brad specializes in making AI practical and profitable for contractors nationwide.

Relevant Links:

• ZyraTalk
• Just Start AI
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to build a trades business that runs without you—and gives your family the freedom you dreamed of? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Mike Abramowitz: systems engineer, author, and founder of the “Time Rich 6” framework. Mike shares the unfiltered journey from direct sales grind and early business mistakes to helping hundreds of trades entrepreneurs break free from burnout.

You’ll hear real-world strategies for building repeatable, scalable systems in plumbing, HVAC, electrical, landscaping, remodeling, and more. Mike shares emotional lessons from his own life—including navigating medical emergencies, recovering from financial crisis, and defining boundaries so business supports your life (not the other way around). Whether you’re in the field, a growing owner-operator, or leading a team, this is a tactical, heartfelt blueprint for creating a business that works so you don’t have to be on call 24/7.

Timestamps:

00:00 - Welcome & Mike’s Journey: From Family in the Trades to Building a Legacy
02:30 - The Drive for Predictable Freedom—Why Systems Matter
05:02 - What Is the Time Rich 6 Framework?
07:43 - Specializing in the Trades: Why This Industry, Why Now
09:58 - The “God Class” Problem: Why Wearing Every Hat Kills Growth
11:23 - Turning Technicians into True Business Owners
13:51 - Defining the Lead Domino: Finding High-Leverage Activities
14:20 - The 6 Components of the Time Rich 6
17:24 - Real Success Case: Elegant Accents’ Revenue Breakthrough
22:19 - Another Real Example: Staging Business Owner 4x Revenue, Buys Back Time
29:34 - Mike’s Lowest Point—Rebuilding After Financial Disaster
32:12 - The Reality of Transformation: Significant Emotional Events vs. Consistency
34:55 - Why Conferences Aren’t Enough—True Customization vs. “One Size Fits All”
36:13 - No Homework, No Fluff: The Power of Install Events & War Room Tactics
40:13 - Jennifer’s Perspective: Truncating Years of Progress into Months
42:31 - The Human Side of Change—Why Execution (Not Just Planning) Matters
44:22 - How to Get a Custom, No-Pitch Playbook for Your Business
47:16 - What Happens Next: Collaboration, AI Tools, and Final Thoughts

Guest Details:

Mike Abramowitz
Title: Co-Founder, Better Than Rich

Background:
Mike Abramowitz is a business systems architect with 20 years in direct sales and a degree in engineering from the University of South Florida. From rebuilding after deep personal and financial hardship to writing nine books, starting a nonprofit, and building a 7-figure business that functioned while he was out for months—Mike now teaches trades entrepreneurs how to design businesses for true freedom. His “Time Rich 6” framework has helped nearly 300 companies in plumbing, HVAC, electrical, landscaping, and more move from owner-dependence to predictability, scalability, and a life by design.

Relevant Links:

• Better Than Rich
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, host Jennifer Bagley welcomes Utku “Dave” Kaynar, CEO of OnePath, to take you deep inside the future of automation, lead management, and true profitability for the trades. Learn how AI-driven workflows, intelligent booking, and seamless platform integration are helping HVAC, electrical, and plumbing companies convert more leads, reduce overhead, and outpace the competition—without sacrificing the customer experience.

If you want to elevate your business, stop letting leads slip through the cracks, and finally operate at peak efficiency, this is the episode for you.

Timestamps:

00:00 – Meet Dave and the AI Revolution in the Trades
01:23 – Dave’s Journey: From Buckeye Startup to Home Services Innovator
04:11 – Data-Driven Insights: The 80% Rule & Repetitive Task Automation
06:25 – The Lead Management Gap: Booking Rate Truths & Industry Challenges
10:23 – AI and Financial Mastery: Boosting EBITDA with Automation
11:24 – What Makes OnePath Different: Agentic AI & Intelligent Customer Journeys
16:23 – The Power of Deep Integration: From Silos to Data-Driven Decisions
20:45 – Rethinking the Customer Experience: Personalized Automation for Every Channel
24:01 – Booking Without Bottlenecks: AI Chat, LSA, Web Forms, and Aggregator Integration
27:55 – Why Speed Wins: Fastest Response, Highest ROI
29:03 – Customer Preferences: Meeting Leads Where They Are, 24/7
31:45 – The Human Element: Human-in-the-Loop Support for Complex Cases
32:50 – How OnePath’s Booking Experience Outshines Traditional Tools
34:13 – Handling Urgent Appointments & Converting Every Opportunity
35:24 – Next-Level Automation: Outbound, Retention, and Personalized Marketing
36:58 – The Impact of AI-Powered Booking vs. Legacy Platforms
38:01 – Preparing for the Agentic Future: AI as Your Workforce
40:23 – How Contractors Can Finally Master High and Low Seasons
41:45 – Streamlining Repetitive & Administrative Payroll with AI
42:06 – Tool Comparison: Security, Integrations, and True Agency Intelligence
47:12 – Navigating Legacy Tech, Automation Pitfalls, and Choosing Smarter Solutions
49:24 – The AI-Enabled Contractor: Fast, Localized, and Language-Free
51:44 – Connect with OnePath, Book a Demo, and Next Steps for Contractors

Guest Details:

Utku “Dave” Kaynar
Title: CEO & Co-Founder, OnePath

Background: With over 15 years in tech and a pioneering track record in AI and automation for home services, Dave brings deep expertise in SaaS, workflow optimization, agentic AI, and field service integration. He previously co-founded Buckeye, scaling dispatch automation during the pandemic, and has led partnerships with industry giants like ServiceTitan and Nextstar. Dave’s insider knowledge helps contractors unlock “free money” through automation—raising booking rates, increasing profitability, and optimizing every step of the customer journey.

Relevant Links:

• OnePath AI
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to level up your decision-making and accelerate growth? In this episode of Catalyst for the Trades, host Jennifer Bagley sits down with Teasha Cable—tech visionary, AI expert, and founder of CModel—to uncover how AI-powered decision intelligence transforms the way businesses operate. Teasha shares the real-world processes, systems, and mindset shifts that move companies from gut-driven calls to strategically sound, data-informed decisions.

Whether you’re leading a team of two or scaling an enterprise, Teasha’s insights on AI integration, practical frameworks, and future-proofing your business will help you optimize operations, reduce costly missteps, and unlock sustainable growth.

Perfect for contractors, entrepreneurs, and forward-thinking business owners who want to turn decision-making into their strongest asset.

Timestamps:

00:00 – Welcome Back & Introduction to Teasha Cable
00:54 – Teasha’s Journey: From VP to AI Innovator
02:47 – Why Gut Instinct Is Not Enough for Business Decisions
04:17 – Small Business: Where to Start With Decision Best Practices
07:33 – From Purpose to Predictable Revenue: Building Strong Business Foundations
10:27 – Making Smarter Decisions With AI: What’s Changed and Why It Matters
14:11 – Buying Software vs. Making Strategic Moves: Avoiding FOMO Decisions
21:51 – The Real Risk of Ignoring AI: Future-Proofing Your Business
24:44 – Decoding AI: Supervised Learning, Generative AI, and Decision Intelligence
28:53 – Agentic AI vs. Traditional Automation: What Business Owners Need to Know
32:18 – When (and When Not) to Automate: Fix the Process Before You Buy the Bot
34:07 – The Impact of Systemic Decision-Making on Growth and Efficiency
38:27 – Tracking, Learning, and Repeating What Works
41:50 – Calculating the True Cost of Inaction
42:48 – Who Needs CModel: Transparency, Leadership, and Adoption
45:34 – The Competitive Edge: Vision, AI Adoption, and the Future of Work
47:07 – Final Thoughts: Thriving in an AI-Driven Business Landscape
51:50 – How to Connect With Teasha Cable & CModel

Guest Details:
Teasha Cable
Title: CEO & Co-Founder, CModel
Background: 

Teasha Cable is a leading authority in AI-driven decision intelligence, with 25 years of experience in business operations, product strategy, and tech innovation. She’s worked with some of the world’s largest companies and now empowers businesses of all sizes to make smarter, faster, and more profitable decisions through her platform, CModel.

Relevant Links:

• CModel
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready to future-proof your contracting business? AI is transforming everything from lead conversion to customer service and financial management in the trades. In this episode, Lynn Wise, founder of Contractor in Charge and One Path AI, joins host Jennifer Bagley to break down how artificial intelligence is accelerating change for home service companies.

Learn what’s driving tighter margins, why AI-powered call centers and agentic agents are game-changers, and how contractors can level up to attract more leads, streamline operations, and boost profitability. Lynn and Jennifer share firsthand insights, practical adoption tips, and a behind-the-scenes look at innovative tools like the One Path AI CRM. This is a must-listen for anyone serious about thriving amid rapid tech transformation in HVAC, plumbing, or electrical.

Timestamps: 

00:00 - Welcoming Lynn Wise & The Urgency of AI in the Trades
03:07 - Lynn’s Unique Vantage Point: Financials and Call Centers
05:59 - Industry Trends: Margins, Overhead, and Post-COVID “Normal”
07:53 - AI’s Real Impact: Call Centers, Lead Velocity & Staffing
10:12 - The Consumer-Driven Shift to AI Tools and Agentic Agents
14:25 - How Business Owners Are Adopting Tech Slower Than Consumers
16:04 - The Freedom Outsourcing & AI Brings Contractors
18:57 - Early Adopters in the Trades: Real Stories and Use Cases
19:36 - Introducing One Path: The AI-First Operations Platform
21:16 - Why “Human in the Loop” Still Matters
23:43 - Letting Consumers Choose Their Experience
25:11 - Built for AI: Booking Systems, Agentic Agents & Efficiency
29:54 - Rethinking Customer Experience vs. Job Management
31:08 - SEO and Marketing in the Age of AI
35:23 - Lifetime Value, Lead Scoring & Automated Nurture
36:43 - Attribution, Reporting & Closing the AI Data Gap
38:41 - What’s Next: Releases, Parties & Staying Ahead
40:25 - Meet the AI-First Contractor: Case Studies
43:37 - Get Connected: How to Reach Lynn Wise & Jennifer Bagley

Guest Details:

Lynn Wise
Title: Founder of Contractor in Charge & Co-Founder of One Path AI

Background:
Lynn Wise is a pioneer in AI-driven solutions for the home services sector, with decades of expertise spanning financial management, call center operations, and tech innovation for contractors. Through Contractor in Charge and the new One Path AI platform, Lynn is empowering companies to leverage advanced tools that maximize margins, enhance customer service, and streamline day-to-day operations, making businesses more resilient, profitable, and ready for the future.

Relevant Links:

• Contractor in Charge
• Catalyst for the Trades Podcast
• CI Web Group
• The Opus & Golds Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

In this episode of Catalyst for the Trades, we sit down with Stephanie Allen, CEO of Airworks Solutions, to talk about what it takes to lead and thrive in today’s fast-changing trades industry. From her journey leading a top HVAC business while balancing life as a mother of four, to her real-world strategies for using AI to accelerate processes and smash through old excuses, Stephanie shares what’s actually working right now for contractors and business owners.

Hosts Jennifer Bagley and Chuck Staszkiewicz dive deep with Stephanie on bold leadership, overcoming resistance to technology, leveraging ChatGPT for everything from operations to growth, and building a company culture that’s both agile and resilient. Hear how Stephanie’s approach to team development, innovation, and authenticity is helping her business and others stay ahead, and get practical tips you can put to work today.

If you’re determined to cut through the noise, embrace change, and lead your team to new heights, this episode is a must-listen.

Timestamps:

00:00 – Meet Stephanie Allen & Podcast Icebreakers
02:36 – Stephanie’s Origin Story: Leadership, Partnership, and Purpose
04:37 – Driving Transformative Leadership: The BOLD Experience
10:21 – Excuses vs. Execution: How Stephanie Does More With Less
12:39 – Five Ways Stephanie Uses AI/ChatGPT in Her Trades Business
16:21 – The Power of Asking Better Questions (and Training AI)
19:27 – Empowering Teams: Bots, Automation, and Company Culture
23:27 – Winning Team Buy-In for Tech & Change
26:44 – Leadership Lessons: Vulnerability, Vision, and Empowerment
29:52 – Community Over Competition: Growth Mindset in the Trades
31:07 – Rapid Innovation, Mindset, and Getting on the AI “Ark”
34:34 – Why Human Touch Still Matters (And How to Scale It)
40:57 – Overcoming AI Skepticism: Training, Strategy, and Mindset
46:51 – The Stakes for Advisors: Why It’s Time to Lead or Get Out of the Way
49:02 – Final Words: Just Start—Building a Community for Change

Guest Details:

Stephanie Allen
Title: CEO, Airworks Solutions

Background: As the CEO of Airworks Solutions, Stephanie Allen leads from the trenches, balancing family, business growth, and the constant evolution of the trades. Known for her practical leadership, embrace of innovation (especially AI and automation in the trades), and relentless focus on team empowerment, Stephanie is a sought-after mentor, speaker, and industry advocate. She’s passionate about helping contractors unlock their potential, drive real performance, and build cultures that win.

Relevant Links:

• AirWorks Solutions
• BOLD Leadership Program – Driven Leadership
• Catalyst for the Trades Podcast
• The Opus & Golds Group
• CI Web Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

What does it really take to thrive as a new HVAC business in a crowded market? Jason Walker, founder of HVAC Masters of the Hustle, pulls back the curtain on his own journey from law enforcement to leading high-performing HVAC teams—and building a company that stands out against $100M+ competitors. In this high-energy episode, hosts Jennifer Bagley and Chuck Staszkiewicz dig into real-world strategies: launching with limited resources, executing guerrilla marketing, building a brand that commands attention, and relentlessly investing in people and process.

Listen for hard-won advice on company culture, neighborhood marketing, goal setting, and giving back to the community—even while running on a startup budget. Whether you’re a one-truck operation with big dreams or a seasoned owner looking to reignite your hustle, this episode delivers practical insight to make this your best summer ever.

Timestamps:

00:00 – Show Intro & Episode Banter
01:56 – Why Summer Is “Money Season” in HVAC
02:53 – Jason’s Startup Story: From Trainer to Owner
05:40 – Lessons Learned Riding with the “Big Dogs”
06:43 – Adapting to Technology in the Trades
08:45 – Setting Up Shop: Branding, Systems & Core Values
11:08 – Neighborhood Domination & Guerrilla Marketing
13:05 – Door Knocking, Opportunity, and the Hustle Mindset
17:47 – Competing in a Big Market with Limited Resources
20:23 – Out-of-the-Box Community Marketing Ideas
23:05 – Mac Attack Foundation: Giving Back through Adoption & HVAC for Foster Homes
25:55 – Keys to Success: “Do What Others Aren’t Willing to Do”
27:14 – Two Things Every Shop Should Do Before Summer
29:29 – Building Processes That Drive Revenue and Culture
34:02 – Creating Team Culture Through Fun & Recognition
37:14 – The Non-Negotiable: Weekly Huddles and Owner Engagement
39:20 – Core Values: Make Them Real, Make Them Memorable
43:07 – Take Care of Your People (Installers, Lunch, and Beyond)
45:12 – Standout Installations: Turning Work Into Art
47:46 – Final Words: Dream Big, Outwork Your Excuses

Guest Details:

Jason Walker
Title: Founder, HVAC Masters of the Hustle

Background: Known for his “master of the hustle” approach, Jason Walker built his business from the ground up by applying street-smart marketing, relentless process focus, and an unwavering commitment to people and community impact. He is also the founder of the Mac Attack Foundation, which delivers essentials to newborns in need and sponsors adoption fees for families.

Relevant Links:

• HVAC Masters of the Hustle
• Royalty Heating & Air
• Catalyst for the Trades Podcast
• The Opus & Golds Group
• CI Web Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.

Ready for a real-world success story that proves the trades are wide open for ambitious go-getters? On this episode of Catalyst, hosts Jennifer Bagley and Chuck Staszkiewicz welcome Darren Dixon, an HVAC industry legend, and his son, Tyler Dixon, who swapped college plans for a fast-track sales career in home services. Tyler shares his path from general manager of a fitness club to high-performing comfort advisor at DND Air, breaking six-figure income before age 22—all thanks to tech-forward processes, strong mentorship, and a relentless drive to connect with customers.

Discover practical hiring, onboarding, and training insights, hear how new technology like “Perfect Match” empowers younger sales stars, and get actionable advice for owners and aspiring salespeople who want to level up. Perfect for business owners, comfort advisors, tech-savvy recruits, or anyone wondering if the trades are the new American Dream.

Timestamps:

00:00 – Meet the Hosts & Guests
01:30 – Tyler’s Journey: From Fitness GM to Trades Newbie
06:03 – Facing Fears and Making the Leap
12:24 – Why HVAC Sales Is a Winning Career
16:05 – Onboarding: Tyler’s Three-Week Sales Training Breakdown
17:56 – Leveraging Technology: Perfect Match and Customer Experience
22:47 – Building Value, Trust, and Higher Ticket Sales
25:10 – The Power of Communication Over Technical Jargon
27:21 – The Critical Installer-Sales Relationship
29:18 – Marketing with Integrity: Transparent Sales vs. Tune-Up Flips
31:07 – Generational Opportunity: The Future of Trades Careers
34:11 – Tyler’s Pre-Call Prep & Building Relationships
36:44 – Learning and Self-Development on the Road
43:22 – The Power of Process: Metrics, Mindset, and Detaching from Outcomes
49:10 – Debriefing Calls: Learning from Every Experience
51:12 – Final Thoughts & The Importance of Community

Guest Details:

Darren Dixon
Title: Founder & CEO, fyxify
Background: With 30 years in the trades, Darren's career spans from a comfort advisor to franchise development in one-hour heating and air conditioning. Now at fyxify, he focuses on merging technology with consumer-centric services.

Tyler Dixon
Title: Home Comfort Specialist at D&D Air Conditioning
Background: Former top-performing fitness general manager. In his first year in HVAC, Tyler’s on track for $3 million in sales using cutting-edge tools and process-driven training.

Relevant Links:

• Fyxify
• Catalyst for the Trades Podcast
• Opus and Golds
• CI Web Group

Enjoyed this episode? Subscribe to "The Catalyst for Trades" on Apple Podcasts, Spotify, or your preferred platform. Share this episode with aspiring and established leaders, and stay tuned for more insights on driving business success and personal leadership growth.