The Catch Up Podcast

Is the traditional model of ERP implementation truly broken?

Host Phillip Blackmore sits down with Steve Snowden, Founder and CEO of Snowden Consulting, for a fascinating look at the evolution of the tech space. Steve recounts his journey from an early role at a pharmaceutical plant during an SAP implementation to becoming a highly sought-after Microsoft Dynamics manufacturing solution architect and, ultimately, a successful business owner.

The discussion highlights the seismic shift from on-site camaraderie to remote delivery following COVID-19, and the modern challenge of navigating Microsoft's rapid, AI-driven updates. Steve shares critical insights on project success, emphasising why a "process-first" approach is vital, especially given that more than 70% of recently implemented ERP initiatives fail to meet their original business use case goals.

He reveals the two golden rules for a successful global rollout—getting the first template right and meticulously managing data—and how building a relationship-based culture guarantees client loyalty and success. This is a must-listen for consultants, end-users, and business leaders focused on ERP transformation.

Click Here to Watch the Video Episode.

• (00:00) - Welcome to The Catch Up Podcast

Steve Snowden: Founder and CEO of Snowden Consulting Limited (SNCL), a Certified Microsoft Business Applications Partner. With a career that spans from Continuous Improvement Manager to a highly-regarded Microsoft Dynamics manufacturing solution architect, Steve is a renowned visionary innovator in integrating AI, ERP, and change management. Under his leadership, SNCL has been recognised as a Partner of the Year multiple times and is focused on delivering exceptional Dynamics 365 solutions with a 100% implementation success rate.

Episode Insights:

• The personal and professional journey of scaling from an independent ERP contractor to the CEO of a successful consultancy.
• How the role of an ERP consultant has changed since the pre-1995 era and the impact of remote working post-COVID-19.
• The two fundamental "golden rules" for success in a complex global ERP rollout, relating to the template and data.
• The primary red flags and biggest challenge Steve faces when scoping a new Statement of Work (SOW) with a client.
• Why thorough User Acceptance Testing (UAT) is critical and how cutting corners on testing leads to costly issues down the line.

Action Points:

1. Prioritise the Global ERP Template: When planning a global rollout, base your first project on your most complex manufacturing or distribution site, not the simplest one like a sales office. This forces you to build a comprehensive template that can be scaled down, ensuring you don't face huge complications when moving to more intricate locations later. Getting this template right makes subsequent rollouts significantly easier for all countries.
2. Focus on Data Quality from Day One: Treat data migration as a critical project component from the very beginning, not an afterthought. You must be absolutely at the top of your game with data governance as you integrate more applications. Get your data right early to avoid a difficult, upward battle with system performance and integrity for years to come.
3. Invest in Thorough UAT: Do not allow the project to skip the essential phase of User Acceptance Testing (UAT). Steve’s golden rule is to aim for the high nineties for UAT completion. The money and time spent on this phase is paid back in spades by ensuring a smooth, successful go-live, preventing costly fixes and dissatisfied users post-launch.
4. Maintain a Human-Centric Culture: For consulting leaders, focus on building a culture of camaraderie and human relationship building, which can be lost in a remote-first world. This not only improves team retention but also increases project success by fostering strong client relationships. This is what drives long-term client loyalty and repeat business.
5. Evolve Your Skill Set with AI: Stay ahead of Microsoft’s rapid, twice-yearly updates and the deep integration of AI (like Copilot) within Dynamics 365. Encourage a learning culture where team members follow their interests to keep their skills up-to-date. As process becomes even more key with the advent of AI, continuous upskilling is essential for job security and competitive advantage.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

The Catch Up Podcast is produced by Story Ninety-Four in Oxford, UK. 

Have you ever wondered why so many large-scale digital transformation projects go wrong? 

In this episode, host Philip Blackmore is joined by Lionel Wilson, an experienced digital transformation program lead, to unpack the hidden challenges of ERP and CRM implementations. Drawing from a career that spans from early IT systems to managing 35 international Dynamics 365 programs, Lionel shares a candid look at both his successes and his "war stories," including a project that failed after costing £45 million. 

The conversation delves into the critical difference between project and program management and reveals why the human element is often the key to success. The insights shared by Lionel are more relevant than ever, serving as a timely guide for anyone embarking on their own transformation journey.

Click Here to Watch the Video Episode.

• (00:00) - Welcome to The Catch Up Podcast

Lionel Wilson: An accomplished IT and project management professional and program lead at GENII Software Group. With over three decades of experience, he has founded his own consultancy, Illusioneering Limited, and has successfully delivered over 35 international implementations of large-scale, complex D365 programs for major end users. His expertise lies in navigating the intricate blend of technology and human dynamics to ensure project success.

What You’ll Learn in This Episode:

• The tangible difference between a program manager and a project manager and why your business needs both.
• Why the human element and managing people are more crucial to an ERP project than the technology itself.
• Key red flags that signal a digital transformation is headed for failure, and how to spot them early.
• The essential questions you should ask and the groundwork you must complete before embarking on a major ERP implementation.
• The risks of treating a consulting partner as the sole owner of a project and why internal ownership is non-negotiable for success.

Action Points:

1. Conduct a Pre-Project Diagnostic: Before kicking off your digital transformation, spend at least one to two months on the RFP and initial project plan. Bring on an experienced program lead to help shape the RFP, ensuring you capture all complexities and set a realistic budget and timeline. This upfront work can save millions in the long run.
2. Prioritise People Over Ego: When selecting a program manager, look for someone who acts as a facilitator, not a demagogue. Their role should be to engage and empower your internal teams by listening to their needs and guiding them to solutions, rather than imposing their own. This approach fosters ownership and increases the likelihood of user adoption and project success.
3. Establish Clear Success Metrics: Define your KPIs and OKRs at the start of the project. Separate operational and technical delivery streams to create a more resilient structure. This allows for a more forgiving and adaptable approach to operational changes while keeping the project on track and accountable to its core goals.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

Produced by Story Ninety-Four in Oxford, UK. 

Have you ever wondered what it takes to transition from a full-time role to building a successful independent consultancy? 

In this insightful episode of The Catch Up Podcast, host Philip Blackmore sits down with Shahzad Butt, founder and director of ERP Advisors, to trace his career path. They discuss the critical transformation from an enterprise architect to a business leader, highlighting the lessons learned from working with both SAP and Microsoft Dynamics. Shahzad shares why knowing your subject matter and industry while putting the client first is the key to success. He also reflects on the personal challenges of starting an independent venture, including the feeling of loneliness, and the importance of having a curious mind. 

This episode offers valuable guidance for anyone in the technology space considering a similar career journey, emphasising that good is often perfect and that trusting your values can lead to success.

Click Here to Watch the Video Episode.

• (00:00) - Welcome to the Catch Up Podcast

Shahzad Butt: Founder and Director of ERP Advisors, Shahzad has over two decades of experience leading ERP transformations across industries and continents. His expertise spans SAP, Microsoft Dynamics, and global programme delivery, with a focus on building people-first consulting practices.

What You’ll Learn in This Episode:

• How Shahzad Butt transitioned from SAP to Microsoft Dynamics and built ERP Advisors.
• The biggest pitfalls in large-scale ERP and D365 projects.
• Why independence in consulting can be both rewarding and lonely.
• How culture and people-first values create long-term client success.
• The role of AI and innovation in the future of ERP consulting.

Action Points:

1. Define Your "Why": Before going independent, be clear on your motivations. A strong purpose beyond money or flexibility increases your chances of success.
2. Focus on People, Not Just Technology: Technology is only an enabler. Invest time in understanding client teams and processes to achieve transformation success.
3. Be Transparent with Clients: Honesty and openness build trust. Clear communication helps clients make better decisions and ensures sustainable partnerships.
4. Prepare for Independence: Expect challenges beyond financial risk, such as loneliness. Build a strong network of like-minded professionals to share the journey.
5. Invest in Culture: Whether growing a consultancy or leading a team, prioritise culture. A people-first mindset fosters collaboration, motivation, and long-term growth.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

Produced by Story Ninety-Four in Oxford, UK. 

What does it really take to lead a successful ERP program?

In this episode of The Catch Up, host Philip Blackmore sits down with seasoned Program Director and published author Tony Riches to uncover the realities of large-scale digital transformation. Drawing on decades of experience, Tony shares surprising war stories, practical advice, and lessons learned from both client-side and consultancy roles. From the chaos of failed invoice systems to the nuances of stakeholder engagement, Tony dives into what makes or breaks a program.

The conversation explores the critical importance of the first 90 days, the overlooked dangers of customisation, and how to manage communication across complex stakeholder groups. Whether you're an ERP project sponsor, transformation leader, or simply curious about what goes on behind the scenes of global rollouts, this episode is packed with insights that will change how you think about program success.

Click Here to Watch the Video Episode.

• (00:00) - Welcome to the Catch Up Podcast

Tony Riches: Program Director and author with decades of experience leading ERP and transformation programs across sectors. His deep understanding of business, change management, and solution delivery makes him a trusted expert in turning around complex projects.

What You’ll Learn in This Episode:

• Why the first 90 days of an ERP program set the tone for long-term success
• How failed implementations can shape a career in transformation
• The real reasons ERP projects fail (and it’s not usually the software)
• How to push back on unnecessary customisation requests
• What makes client-side program management uniquely difficult

Takeaways:

1. Set the First 90 Days Up for Success: Ensure stakeholder alignment, define clear roles, and embed strong governance structures early. Tony argues that what you do in the first three months determines your outcome. Without strong foundations, recovery becomes exponentially harder.
2. Choose the Right People: Build your team with "leaders of the day after tomorrow" — rising stars who understand the business and earn shop floor trust. These individuals become the bridge between vision and execution. Investing in the right people early improves both adoption and outcomes.
3. Push Back on Customisation: Don’t let customisation requests derail the program. Instead, ask what the business impact is if the request isn’t met and consider alternatives like manual workarounds. This preserves system integrity and long-term maintainability.
4. Communicate with Authenticity and Strategy: Tailor your approach to different stakeholders, but stay true to your own style. Understand what motivates each person and frame your message accordingly. This builds trust and influence across the organisation.
5. Bring in Independent Assurance: Every program needs a battle-scarred advisor who can identify risks early. Having someone independent of both the consultancy and internal delivery team provides objective oversight. It's the safety net most programs lack until it's too late.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

Produced by Story Ninety-Four in Oxford, UK. 

What does it take to thrive in the Microsoft Dynamics ecosystem?

In this episode of The Catch Up Podcast, host Phillip Blackmore sits down with James Downes, Partner at EY, to explore a 25-year journey through tech consulting, solution architecture, and leadership in the Microsoft space.

From starting out with Great Plains in the late '90s to leading global ERP implementations, James shares insights into career growth, network-building, and the culture shifts between partner and end-user environments. Listeners will learn why listening is a superpower, how the Dynamics community has evolved, and why adaptability is key to long-term success.

Whether you’re an aspiring consultant, seasoned technical lead, or considering a move to a Big Four environment, James’s journey offers practical advice and inspiration.

Click Here to Watch the Video Episode.

• (00:00) - Welcome to the Catch Up Podcast

James Downes: Partner at EY with over 25 years of experience in Microsoft Dynamics. James specialises in global ERP delivery, solution architecture, and consulting leadership. He has worked across end-user and partner organisations, including roles at ASOS, KPMG, and PwC.

What You’ll Learn in This Episode:

• How James Downes built a career in Microsoft Dynamics over 25 years
• Why networking and reputation matter in niche tech communities
• The differences between partner and end-user environments in consulting
• How the Dynamics ecosystem has evolved over time
• Key traits for success in large-scale ERP implementations

Action Points:

1. Build Long-Term Relationships: Keep in touch with former colleagues and peers. A strong professional network can lead to future opportunities and collaborations you never saw coming.
2. Listen Before You Lead: Strong leadership in tech isn't about speaking first — it's about understanding others. Make space to truly listen before offering solutions.
3. Adapt to Culture Shifts: Moving between partners, end-users, and Big Four firms requires agility. Understand how expectations and working styles shift in each environment.
4. Get the Right People In Early: For any transformation project, assemble a team with the right experience from day one. A capable program director and business-side lead can make or break success.
5. Stay Curious and Evolve: From technical consultant to EY Partner, James's career shows the importance of continuous learning. Be open to taking on roles outside your comfort zone to grow.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

Produced by Story Ninety-Four in Oxford, UK. 

What does it take to lead a global Microsoft Dynamics 365 project across dozens of countries and legacy systems? 

In this episode of The Catch Up Podcast, host Phillip Blackmore is joined by Kerry Hughes Wright, a seasoned delivery leader with decades of experience in ERP transformations. Together, they unpack the complexities of global rollouts, the nuances of team and process management, and the real-world challenges of implementing D365 Finance & Operations across a rapidly expanding enterprise.

Kerry shares her fascinating journey from leaving school at 16 to leading enterprise-wide technology programmes, offering a rare behind-the-scenes look at how successful ERP delivery is shaped not by technology alone, but by people, process, and perseverance. 

With honest reflections, strategic guidance, and practical examples, this episode is essential listening for CIOs, project leaders, and anyone navigating digital transformation in large organisations.

Click Here to Watch the Video Episode.

• (00:00) - From Invoice Clerk to Program Director: Kerry Hughes-Wright on Climbing the D365 Career Ladder

Kerry Hughes Wright: A global programme lead and ERP transformation expert, Kerry has over 40 years of experience in business operations and delivery leadership. She currently leads a complex global rollout of Microsoft D365 Finance & Operations and is known for her people-first, methodology-driven approach to programme success.

What You’ll Learn in This Episode:

• How to structure and lead a successful D365 Finance & Operations programme
• Why people and processes matter more than technology in ERP delivery
• Key considerations when integrating legacy systems and managing data quality
• The importance of methodology, project planning, and using Azure DevOps
• Career advice for professionals entering the Microsoft D365 ecosystem

Action Points:

1. Prioritise People in Your Programme: Ensure you dedicate knowledgeable internal staff to the project and backfill their roles. People who know the business processes are vital to success.
2. Clean Your Data Early: Start cleansing and standardising your data well before implementation begins. It simplifies migration and reduces downstream issues.
3. Define and Follow a Methodology: Use a clear and consistent delivery methodology to align teams, track progress, and avoid chaos. Kerry recommends structured tools like Azure DevOps.
4. Build a Super User Network: Develop a strong network of champions across your organisation. This fosters adoption, knowledge sharing, and local accountability.
5. Don’t Rush Career Progression: For those entering the D365 space, focus on learning deeply before jumping ahead. Solid experience builds credibility and long-term success.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

Produced by Story Ninety-Four in Oxford, UK. 

What does it take to grow a consultancy from scratch, sell it to a global firm, and then choose to start all over again?

 In this episode of The Catch Up Podcast, host Phillip Blackmore sits down with Adam Seaton to explore his remarkable journey from Microsoft Dynamics contractor to founder of Seaton Partners and now co-creator of Team Joe. Adam shares the behind-the-scenes realities of scaling a business, navigating feast-or-famine cycles, managing through Covid, and making the tough call to sell to EY. 

Listeners will get candid insights into entrepreneurship, leadership, and innovation in the ERP and Dynamics 365 world. Adam also introduces his latest venture, a SaaS training platform designed to transform how enterprise users learn business software. It’s a conversation packed with lessons for anyone in tech, consulting, or business growth.

Click Here to Watch the Video Episode.

• (00:00) - How Adam Seaton Built a 50-Person Consultancy from a One-Man Band

Adam Seaton: A seasoned Microsoft Dynamics expert and former founder of Seaton Partners, Adam scaled the consultancy to nearly 50 staff before its acquisition by EY. He now leads Team Joe, a startup rethinking ERP training with a product-first, user-centric approach.

What You’ll Learn in This Episode:

• How Adam Seaton scaled a Microsoft Dynamics consultancy from the ground up
• The challenges and rewards of selling a business to a global firm
• Why ERP training is often overlooked and how Team Joe is changing that
• What it takes to build a SaaS product in a post-Covid world
• Insights on hiring, leadership, and building strong consultancy teams

Action Points:

1. Build for Growth, Not Just Profit: Adam shares why reinvesting in people and skills paid off more than chasing margins. Prioritising team development helped Seaton Partners scale sustainably and retain top talent.
2. Plan Your Exit Early: Whether you're thinking of selling or stepping back, Adam explains why having a long-term view on exit options can shape better business decisions, even if you're not actively pursuing a sale.
3. Don’t Underestimate Training: Many ERP projects treat training as an afterthought. Adam reveals why a long-term, measurable approach to user education can make or break software adoption.
4. Use Contracting as a Launchpad: Learn how Adam used a structured four-day contracting week to bootstrap his business, allowing time to build his own client base and brand.
5. Adapt Quickly to Market Shifts: From Covid to cloud transformation, Adam discusses how staying agile and investing in early adoption helped future-proof his consultancy and fuel innovation.

The Catch Up Podcast brings you candid conversations with industry leaders, consultants, and change-makers from the Microsoft Dynamics and tech ecosystem. Hosted by Phillip Blackmore, Sales Director at Catch Resource Management, each episode dives into the real stories behind business transformation, career pivots, and scaling success. Expect thoughtful interviews, practical insights, and honest reflections.

Brought to you by Catch Resource Management, a leading UK recruitment specialist for Microsoft Dynamics and ERP talent, this podcast is your inside track to the people shaping the future of enterprise technology. Tune in for new episodes and stay ahead of the curve.

Produced by Story Ninety-Four in Oxford, UK.