The Ready To Drink category (RTD) is set to explode past $10 billion in the next 5-10 years. The fastest-growing segment within RTD is the spirits category.  Andrew Rodbell and his co-founder identified a "whitespace" in the marketplace 6 years ago.  Today they are the category leader, and Andrews joins me today and reveals his #1 business philosophy that guides their decisions.  

Origin story

Whitespace

Trends

Market size

Going against the norm

Canning line

Sales strategy

Marketing and Influencers? 

Points of Distribution

Who is the target market - the buyer persona?

Where to find these cute little cans

Season 3, Episode 14

Post Meridiem Spirit Company

Connect with Andrew Rodbell

Connect with Tony

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 

Entrepreneurs and CEOs, are you:

Searching for distributor or broker partners? 

Actively prospecting commercial buyers to gain more points of distribution?

Searching for the right person to add to the team?

My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 

Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)

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