Former Cat Shannon Byrnes shares his football journey outlining his ascension from the Murray Bushrangers, through the rookie draft, to becoming a two-time premiership player at Kardinia Park. Byrnes outlines the turning point in Geelong's collective psyche that led to the drought-breaking 2007 premiership success. In a candid interview, Byrnes, who now works in player management at Melbourne, speaks honestly about the perils of social media, and media scrutiny at large, and the impact that is having on player welfare.