One of my coaching clients asked me, "When are you done with testing and beta testing? When can I just kick back and let things run on auto-pilot from here on out?" NEVER. Unless you sell your business or want to allow it to run itself into the ground, you are never done with testing.
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✔️ A more appropriate analogy is a bicycle with training wheels. As you gain more knowledge and you feel more confident, you can take the training wheels off the bike. But this is different from thinking you never have to test ideas or that you'll lock a system in and it'll work forever and ever amen.
✔️ Your target audience may change over time. Likewise, your own personal goals and/or business goals may change, too. A friend of mine sold his business to travel the country in an RV. And then when his son got married and started a family, he decided he no longer wanted to be a rolling stone. Stuff changes. That's life.
✔️ Part of practicing alchemy in your business involves refinement, sifting and sorting, choosing and leaving alone. If this is something you hate, you may have to determine if entrepreneurship is the right choice for you.
✔️ You should say "no" to more than you say "yes" to, especially once you're past the early days of your business. In the same way that I do not work with very small, very young start-ups in the middle of pure chaos and confusion, I also don't work with people who want Signs, Wonders, and Miracles. Turn this water into wine in five minutes or else! Umm, no thanks.
Special intro music: "All I Need is a Miracle" by Mike + The Mechanics.
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