10 Hiring Mistakes & My Tips to Avoid Them The most common hiring mistakes can be avoided with clarity.  Knowing things like your WHY, your WHAT, your HOW and your WHO, for instance, are a good start.  That’s a lot to unpack! Despite that, this episode of The C.E.O. Mindset Podcast, Andrea is offering her […]

When it comes to achieving your goals you have to begin with commitment and you’ll be successful with consistency. In this episode of The C.E.O. Mindset podcast… I’m building a case for leveraging your personal brand to become a committed leader.  Have you ever found yourself frustrated because what you planned didn’t work out? Does […]

Personal Branding & Lead Generation A partnership made in heaven Ideally, lead generation happens when you capture the attention of someone in your target audience and that leads to a conversion.  A sale is the obvious conversion but there are many hurdles to overcome first.  This episode looks at lead generation through the lens of […]

In Need Of A Better Customer Engagement Strategy? Here are a few ideas… There are many more, but today I’m only covering 8 tips for a customer engagement strategy that works. Hands down, the number one tip ANYONE could give you about engagement is AUTHENTICITY!  Push notifications and pop-ups only get you so far.  At […]

Signals, lights, and level up…oh my!  We’re finalizing the Mid-year tune up that can strengthen your business. This week we are continuing with the car tune up analogy. A car uses lights, signals, and other indicators communicate your intentions to other road users. Similarly, your brand has similar signals and lights that should be […]

Balance, alignment, and a plan for success are definitely a part of a mid-year brand tune-up.  Prevent abnormal wear and tear on your business with a six month checkup of these areas. Make your entrepreneurial ride smoother with better balance, more alignment, and by creating circumstances for optimal success.  The world is getting crazier and […]

Have you ever wondered how to get better performance & longevity out of your brand? Lately, I have been working on being even more efficient and streamlining some of my systems. I found work was so much easier after I had SERVICED by brand. This month (JUNE 2022), I’m doing a series called “Get Ready […]

Are you ready for your “June-Up”? Brand maintenance business tip #1 is to check your filtration. The rule of thumb for car maintenance is to have tune up every 3-6 months.  You should do BRAND MAINTENANCE just as often.  With June being the halfway point in the year, it’s the perfect time to kick the […]

I’ve got 3 tips to leverage your personal brand and be a visionary. It takes imagination to be a good business owner.  I also believe personal branding is how great leadership begins. When you put the 2 together, you become an effective, efficient, and aware visionary.  Entrepreneurship happens in stages and the sooner we determine […]

If you’re tired of struggling with how to find more customers, you have to be visible.  I know digital marketing can feel like a game at times, but it’s not one of hide and seek.  It’s more of a marathon and a long one at that.  If you’re not paying to play, growing your business […]