Ep. 024 The CEO of Koia - Entrepreneurship, finding your passion, and much more!

Chris Hunter is one of the guys responsible for Four Loko, the formerly caffeinated alcoholic drink that was blamed for causing a few deaths in which the government then cracked down on, hard.

Four Loko is still on the market today -- and apparently selling well -- but Hunter, who was 25 when the brand was created, has since moved on to other businesses. His current pursuit is leading Koia, a plant-based protein beverage company. Quite the career pivot, right?

The beverage brand launched nationally in Whole Foods in 2016 and has since expanded to the shelves of more than 4,000 U.S. stores. It expects to have $25 million in sales for this year. 

This podcast outlines all the steps it took him to get there.