What part of you has to die to become the leader you're meant to be? In this episode of The CEO Series, William Salvi sits down with Ryan Serhantt‬ , CEO and Founder of SERHANT and star of Netflix's Owning Manhattan, inside a $45M New York City mansion to talk about the real cost of leadership, not the Instagram version.

This conversation isn't about flexing deals or views. It's about:

• The parts of himself Ryan had to sacrifice to become a CEO.

• Why being at the top is lonely, relentless, and often misunderstood.

• How he balances running a fast-growing company with being the face of a Netflix show.

• His biggest fear: wasted potential.

• What he really thinks about AI, housing affordability, and "the American dream" of homeownership.

• The mindset it takes to build a number one brokerage in the world If you're a founder, executive, or ambitious operator trying to scale your life and your business without losing your soul, this episode is for you.

0:57 | Introduction and $45M Upper East Side Listing

3:00 | SERHANT'S "Brokerage 3.0" Model and Core Mission

4:38 | CEO Role, Delegation, and Strategic Media Planning

6:09 | The Battle of Work and Calculating Brand Power Ratio (BPR)

8:49 | Career Origin: From Actor to Agent

11:12 | The Sacrifice and Weight of Being a CEO

12:23 | Pressure, Risk, and the Fear of Wasted Potential

15:33 | Selling "Signature Properties" and the Necessity of Brand Power

17:30 | Market Threats and Housing Policy

23:30 | Home Ownership Advice and the Final Fire Round

Watch the full episode on YouTube: https://www.youtube.com/watch?v=VPSt5h7Bdkk

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Published On: Aug 11, 2022

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Published On: August 3, 2022